4. Managed growth

Led by 

Gary Davies – Deputy Vice-Chancellor (Student Recruitment and Business Development)


  1. A digital recruitment journey from awareness to enrolment
  2. Ready made plug and play systems to support partnerships both academic and commercial
  3. Outstanding onboarding experience for students


To do this we will:

  • Continue to lead the market with a digital first customer service strategy offering twenty-first century expected levels of customer service and response times.
  • Build on Covid learning to continue to enhance the digital version of our physical on campus events bringing both domestic and international students together in a peer-to-peer environment.
  • Ensure our digital marketing is agile and well targeted to reach prospective students at each point in their decision-making, with a focus on low and no-cost campaigns.
  • Continually enhance both our digitised marketing and nurture tracks to communicate and meet with students where they are. (e.g., WhatsApp and international social media), with content they will consume and with messaging that drives them to action.
  • Develop our connectivity with the outside world so we are safe but capable of working at pace to take opportunities that partnering can bring to the University, in particular letting partners inside the digital walls of the University.
  • Ensure that students who choose London Met experience a smooth process from Enquiry to Classroom, enabling them to undertake that process remotely and digitally.
  • Connect with students using the most commonly used and expected technology available.
  • Ensure our applications deliver enhanced self-service so that students and prospective students can interact with our organisation and business processes wherever they are; directly and securely.


Two young people working at a desk
Measured by20/2121/2222/2323/2424/25
Enrolled Student Digital Survey at end of cycle* 2.3  2.0  1.8  1.7  1.6 
Declivners Digital Survey at end of cycle** 15% 16% 17% 18% 19%

*5 point scale with 1 highest (2.3 scored in 2020)

** participation rate from decliners 2020 = 10%