About the Event
Michelle discussed her experience and approaches to integrating generative AI into assessment tasks for her students, a diverse cohort, with many not majoring in marketing. Drawing from her practical application and researched theory, Michelle discussed the challenges faced by non-marketing students in marketing assessments and how generative AI was used to create more engaging and accessible assessment tasks, referring to examples and outcomes produced by students. She also discussed her positioning on the context on balancing technology and human interaction to foster equitable pedagogy.
Webinar speaker: Dr Michelle Willis
Webinar facilitator: Dr Timos Almpanis
Professional Standards Framework Mapping (PSF2023): A1, A3, K1, K2, V1, V4MS
