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Business Management and Marketing - BA (Hons)

Why study this course?

Created with leading industrialists and taught in the heart of the City, this course will equip you with the key business skills, contacts and abilities you need to fulfil your potential within multinational organisations. You’ll study a wide range of topics, choose from a range of specialist optional modules, and have the opportunity to gain practical experience during a work placement.

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On this course you’ll gain a comprehensive understanding of all stages in the business management process, from conceptualisation to strategic evaluation. You’ll also develop an appreciation of the business management environment through the study of real life business issues.

In addition, you’ll study every aspect of marketing - a critically important management activity for any successful organisation – including contemporary academic thinking and research in the marketing area. Together with your tutors, you’ll examine and test the applicability of these theories in the context of the current business environment. You’ll also have the option to study a wide range of complementary topics including essential psychology for managers, Islamic finance and delivering customer value.

As part of the course, you’ll have the opportunity to undertake short and long accredited work placements. These are organised via our team at the business placements office, who will will help you to search and apply for posts in a wide variety of organisations, giving you the industry experience you need to succeed in your career.

Assessment

You’ll be assessed through a variety of methods such as coursework, portfolio work, and problem-solving case studies, individual and group research projects for which you will make oral presentations and write reports.

Professional accreditation

The course is accredited by the Chartered Institute of Marketing (CIM), the largest professional marketing body in the world. It also provides exemption for a CIM unit. Following the course, you may decide to develop into a fully-fledged professional marketer.

In addition to the University's standard entry requirements, you should have:

  • for entry in the academic year 2017-18: a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English language and mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent) are also required

These requirements may be varied in individual cases.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to sit a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Accelerated study

It may be possible to enter the course at levels 2/3 if you have a relevant Foundation Degree, HND or equivalent.

The modules listed below are for the academic year 2017/18 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Wednesday afternoon
    • all year (September start) - Monday afternoon
    • all year (September start) - Monday morning
    • all year (September start) - Tuesday morning
    • all year (September start) - Wednesday morning

    The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, coordinate, lead and oversee the work of others in order to meet organisational goals efficiently and effectively. The problems and challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers and leaders to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and along with numerous other activities, achieve organisational success.

    This module provides students with an introduction to both traditional and contemporary management approaches to enable them to formulate effective business decisions when facing the demands of modern management. In addition to knowledge, the module provides students with management skills, such as self- awareness, communication and teamwork. A focus on attributes such as critical thinking and decision-making will help to prepare students for the ‘real world’ of business and management.

    This theory-to-practice approach is embedded in the module through the use of a business simulation which will help students to understand and apply key business concepts. Designed to replicate the multidimensional nature of business and management it encapsulates fundamental cross-functional disciplines such as sales, marketing, operations and finance. It progressively leads students through major decisions including human resources through to strategy as they manage their own virtual company.

    As each decision period progresses, students are given more control over their company, eventually becoming responsible for distribution, operations, product development and financial decisions. Student teams compete against each other in an online multiplayer environment.

    This simulation provides invaluable hands on experience for students, requiring them to analyse data, collaborate with each other, and make managerial decisions. By bringing concepts to life it also encourages more engagement with the theoretical material they are learning.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    This module provides an introduction to the study of the marketing and communications. It outlines the fundamental principles, concepts and techniques, which are essential to understanding marketing as a philosophy of business in different environments. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision making based on the application of the marketing mix.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday afternoon
    • all year (January start) - Monday afternoon

    The module introduces students to key aspects of the corporate environment. It focuses on the economic and legal context in which modern corporations operate. An understanding of the economic environment for businesses is crucial as the market place becomes more globalised and competitive. Hence, a comprehensive overview of topics such as demand and supply, market structures, consumer behaviour, international trade, economic growth, foreign exchange market will be discussed. Similarly, students will study a range of topics designed to introduce them to the essential aspects of business law including the classification of law, sources of law, dispute resolution and elements of a contract. Where relevant these topics will focus on issues from a domestic, European and international perspective.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday morning
    • all year (September start) - Wednesday morning
    • all year (September start) - Thursday afternoon
    • all year (September start) - Wednesday afternoon
    • all year (September start) - Monday afternoon
    • all year (September start) - Monday morning

    This module introduces data collection and presentation skills in the context of Business Management. It provides underpinning skills required to deal with numerical information and to make effective use of mathematical and statistical methods of data analysis and interpretation. In other words it provides students with an understanding of the fundamentals of statistical methods necessary for business. The module also introduces the principles of accounting and finance, preparation and interpretation of cash flow and other financial statements and methods of investment appraisal. Overall, this module provides analytical and communications skills relevant to understanding business Information with an emphasis on problem-solving techniques in the context of Business Management.
    The module provides the skills and knowledge required for later modules that develop the quantitative and qualitative aspects of Business Management.

    Read full details.

Year 2 modules include:

  • This module currently runs:
    • all year (September start) - Monday afternoon
    • all year (September start) - Thursday morning
    • all year (September start) - Monday morning

    This module introduces students to the key quantitative and qualitative techniques that are used to solve problems in the business world. The module picks up the knowledge and skills provided at level 4 in Understanding Business Information. It expands on the fundamentals and basics to enhance students’ understanding of the role of data and the use of statistical techniques in business.
    The module also provides a grounding in research methods which prepares students for their level 6 research and dissertation.

    In addition, the module provides students with the key concepts in management accounting including management budgeting, prediction and forecasting, risk assessment, working capital, and capital investment.

    Skills taught on this module will include advanced use of Excel as well as the use of the Statistical Package for Social Sciences (SPSS).

    Read full details.
  • This module currently runs:
    • all year (September start) - Monday afternoon

    The phenomenon known as ‘Globalisation’ has been greatly accelerated by a variety of key drivers like changes in markets, technology, cost priorities, political and economic factors. These rapid growth and dynamic changes in the global marketplace have posed a great challenge for companies operating globally. Consequently, the subject of Global Marketing has grown in response to this and it is essential for students to have an in-depth understanding of the complexity of the global marketplace. In this module students are introduced to a range of concepts and theories that are key in solving global marketing problems. The module relies considerably on independent learning and assesses students’ entrepreneurial abilities by challenging them to investigate the possibility to expand their own business operations outside of the United Kingdom, in a very competitive global environment.

    Read full details.
  • This module currently runs:
    • all year (September start) - Friday morning

    The Chartered Institute of Marketing (2001) defines marketing as ‘the management process of anticipating, identifying and satisfying customer requirements profitably’. This module reflects that broad definition. It picks up the ’marketing’ thread introduced at level 4 and examines the challenges involved in marketing services and products both nationally and globally. The module explores the entire customer experience and examines the range of tools, techniques and innovations that ensure customer needs are satisfied in a global market place.
    The module explicitly addresses the following Quality Assurance Agency benchmarks for Business and Management, that is, subject knowledge and understanding which in terms of the marketing discipline includes, the psychology of consumer behaviour and expectations, the management of resources and operations, along with contemporary and persuasive issues, including globalisation, business innovation and creativity.

    In terms of developing skills students will engage in problem solving and decision making, both oral and written communication, and the critical and analytical skills required by professional marketeers.

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday afternoon
    • spring semester - Wednesday afternoon

    Why do some companies succeed while others fail? Are some business ideas fundamentally better than others? How can you tell which ideas are worth investing time and money in and which are not? How can you find an idea to pursue that matches your skills, network and passion?

    This module is a key introduction to identifying, critically assessing and developing new business opportunities. The approaches and processes covered can be applied equally to new commercial ideas, social enterprises or new ventures within an existing business.

    The foundation of the module is a live project where you will develop your own startup idea leading to a live pitch and designing a business model. At each stage you will learn the concepts covered in the module by applying them to your own idea. You will have the opportunity to come up with new ideas on the module and do not need to have a business idea before you begin.

    The module is relevant for anyone considering starting their own business, working for a SME or taking on an entrepreneurial role within a large organisation.

    Students opting for this modules, will NOT be able to take “Create a Winning Business 2”

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday morning
    • spring semester - Wednesday morning

    This module enables students to undertake a short period of professional activity and to gain credit for their achievements. The activity can be employment activity, a work placement, professional training, volunteering activity in the not-for-profit sector, or where available, within a Virtual Business Environment within the University.

    It is expected that the student should work for 140 hours, for which they will be required to provide evidence. The 140 hours can be completed in 20 working days in a full-time mode during the summer (where available), or spread over a semester in a part-time mode.

    Additionally, learners may in some cases be able to utilise their existing part-time / vacation employment providing they can demonstrate that it is personally developmental and involves a level of responsibility (decided upon submission of the role details by the Module Leader).

    The work based learning activity should enable the student to build on previous experiences and learning gained within their academic course and elsewhere. It should provide learning opportunities for personal development. The student is encouraged and supported in developing the ability to identify applied knowledge and skills that enhance their work performance, ensure their continued improvement and apply theory to practice as appropriate. The learner should develop improved understanding of themselves, and the workplace through reflective and reflexive learning.

    • Students will be contacted soon after they register for the module (e.g. June for those registered for October) to ensure they understand the requirements and are able to find suitable activity
    • The University must ensure that suitable health and safety requirements are in place and the work activity needs to be approved by the module team before they start the role. The suitability of the opportunities will be assessed on an individual basis.
    • Where required, students will be supported in finding suitable opportunities and with all aspects of their job search and applications. The Careers and Employability Team will work with School teams to provide this support. However, it is the students’ responsibility to obtain suitable employment, and roles cannot be guaranteed.
    Read full details.
  • This module currently runs:
    • autumn semester - Tuesday afternoon
    • autumn semester - Monday morning

    This module provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management. It outlines the concepts and framework of branding which are crucial in designing and implementing marketing campaigns as well as activities to build, measure and manage brand equity. It provides students with the tools and techniques to improve long-term profitability via creating effective brand strategies.

    Read full details.
  • This module currently runs:
    • all year (September start) - Monday morning

    The course introduces students to the core economic principles necessary for the understanding of modern businesses. It main aim is to provide a sound grounding in the fundamental concepts of microeconomics as the basis for more advanced microeconomics studies in the future. Microeconomic topics to help students understand firms’ business environment include: consumer demand analysis, the theory of the firm and its costs and market structures including monopolistic competition and oligopoly. In recognition of the fact that modern business strategies and outcomes are largely determined by macroeconomic policies, the tail-end of the course introduces students to the interface between business and some key macroeconomic issues with emphasis on business applications. Macroeconomic topics will include: macroeconomic policy and business, Economic growth and business cycles, internationalisation of firms and business in the global economy.

    Read full details.
  • This module currently runs:
    • spring semester - Thursday morning
    • autumn semester - Thursday morning

    The area of consumer protection law has seen a marked increase in its profile and in the level of legislation, regulations and directives applicable. Membership of the European Union, the move towards a single market and the reduction of trade barriers, have contributed to the increase in the quality and quantity of goods in circulation within the Community and the harmonisation of consumer law. One example of this impact can be found within the area of product liability and the development of strict liability in relation to injury caused by defective consumer products.

    Other contributing factors include the influence of consumer advice organisations such as the Consumer Association and self - regulation within consumer related industries such as the travel industry. Consumer law has also responded to the changes in society and technology in the development of regulations that focus on the concepts of E-Commerce and distance selling. A consequence of these developments is an increasingly complex and interconnected set of EU Directives, Regulations and statute law.

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  • This module currently runs:
    • autumn semester - Wednesday afternoon

    Post-recession 21st century companies, non-profit institutions and public sector organisations continuously have to adjust their strategies to meet new environmental demands. These demands can be as wide ranging as bringing new products to market in response to changing consumer behaviour, dealing with unprecedented change and diversity as a result of globalisation and migration, motivating employees in the face of increasingly ‘marketized’ and ‘intrapreneurialized’ internal organisations, where everyone is a customer and everyone competes, to managing staff in cyberspace. As a result, the people these organisations hire and promote to management are expected to have the skills to be leaders, team players, change agents, entrepreneurs, and coaches. In other words, high potential employees must understand the ‘people’ side of management and be able to take effective action in the organisation of the 21st century.
    This module introduces essential psychology for managers. It provides an overview of the main psychological concepts of attention, perception and memory and uses theories and concepts from psychology to explain the behaviours of people in the workplace.

    The module is delivered using small group workshops of normally two hours duration and on-line discussion forums.

    Read full details.
  • This module currently runs:
    • all year (September start) - Friday morning

    This module is designed to introduce students to the marketing communications process and role of communications in marketing. The changing environment and impact of technology are explained as background for synthesis of the communications process. The content includes communication theory and models; marketing communications plan; the marketing communications mix and tools; evaluation and control of plans and the regulatory framework in which marketing communications operate.

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  • This module currently runs:
    • all year (September start) - Tuesday afternoon

    This module develops from the foundations of macroeconomics covered in EC4006. The module aims to develop student’s knowledge and understanding of key macroeconomic processes that determine equilibrium in the short-run, medium-run and the long-run. It examines the goods and financial markets as foundation for understanding the IS/LM model in a closed and open economy. These core topics provide the student with the basic understanding of what determines equilibrium in the short-run. This is developed further by introducing the analysis of the labour market, which is the key to an understanding of the AD/AS model and equilibrium in the medium-run. The analysis of the IS/LM model and AD/AS will also be applied to the open economy. The module proceeds to develop core principles for understanding what determines equilibrium in the long-run. Finally, we consider extensions to the above framework by covering topics such as the Phillips Curve, the role of expectations, exchange rates, government debt, hyperinflation and recent global events.

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  • This module currently runs:
    • autumn semester - Monday morning

    Modern businesses operate in an global environment and must deliver to a diverse group of stakeholders both internally and externally. Managers and leaders are required to deliver services and products of highest quality, create and preserve value for multiple stakeholders, build and maintain sustainable relationships, care for the environment andsustain productive futures. Typically the Emphasis is on results but managers and leaders are increasingly obliged to meet demanding ethical, environmental, legal, commercial and public standards as defined by wider society. At any level and in all areas they are presented with moral and ethical choices but the quest for results can create situations where the line between the ethical and the unethical becomes blurred through the entrepreneurial logic of contemporary capitalism.

    This module is concerned with what managers and leaders can do when they are held responsible and accountable by standards other than shareholder value maximisation. It explores how initiatives such as sustainability, governance and supply chain integrity can succeed by being embedded within a conceptual and practical business framework that integrates people, planet, project and principles. It is designed to encourage students to confront fundamental business ethical challenges so that they can develop their skills in moral analysis and judgement and come to terms with their own definition of responsible management and leadership and how it can be translated into action.

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  • This module currently runs:
    • spring semester - Thursday afternoon

    This module explores the entire media environment and is designed to provide students with the understanding and skills required to work with digital and non-digital media within the context of designing and delivering public relations campaigns.

    The module examines the role of public relations within a fast changing media landscape and explores theory and practice relating to patterns of media usage, including digital communication.

    The module aims to develop students ability to analyse the fragmenting 21st century media landscape; to analyse public relations in its wider social and political context; to discuss and debate the future of media and communications; and to synthesise key academic and industry sources.

    The module also calls on students to reflect on their own communications presence and to deploy traditional and digital communications skills as part of a personal strategy to enhance their own employability.

    Read full details.
  • This module currently runs:
    • spring semester - Wednesday afternoon

    The module introduces and explores a range of key topics related to organisation studies. A broad range of organisation theories are drawn upon to encourage students to develop a critical approach towards their understanding and analysis of key issues within contemporary organisations.

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  • This module currently runs:
    • autumn semester - Tuesday afternoon
    • spring semester - Tuesday afternoon

    The Management of People is a vital aspect of any manager’s job, whether they are Entrepreneurs; Line Managers; Operations, Marketing, Production, Logistics, Human Resource or Managers of any other specialist discipline. Successful Management & Leadership can make a huge difference to the well-being and thus the performance of an individual. This ultimately assists the organisation to meet its strategic objectives. This module seeks to introduce the Non-HR student to the field of Organisational Behaviour (OB), Human Resource Management (HRM) and related People Management (PM) activities & interventions from a generalist perspective. It is intended that this will give them the vital insight into various aspects of people management regardless of their professional outlook.

    The module provides a thorough grounding in the essential elements of organisational design (OD) and HRM within contemporary organisations. In such contexts, people management policies and practices delivering innovation, adaptability, creativity, change and quality are seen as essential elements in organisational effectiveness and in helping to meet the needs of a diverse range of stakeholders.

    The challenges to organisations and to effective people management presented by developments in markets, technologies and by social and political change are explored in detail and through examination of a variety of material: case studies, e-enabled HR examples and academic and practitioner literature. The module considers options available to managers in responding to and in some cases, anticipating these challenges.

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  • This module currently runs:
    • spring semester - Monday morning

    The last two decades has witnessed fundamental changes in the way in which people do business and communicate, socially and formally. A significant contributor to this phenomenon has been the introduction of the internet and social on-line sites such as Facebook, Twitter and Youtube as well as media/TV, MTV etc. Technological advancements have made the possibility of downloading music, videos, film an everyday feature. In terms of business and trading, there has been significant development in knowledge as a traded commodity and coupled with the internet, the ability to do business on a global scale has become an expected aspect of business.

    The way in which information is acquired, stored and protected has raised issues in relation to the existing boundaries of law and in some instances the development of new legal issues particularly in the area of intellectual property, contracts, privacy, Twitter and super injunctions.
    Information, creativity and access to knowledge has changed exponentially and as a consequence of these developments, protecting information, knowledge has become an essential element for businesses of all forms including the creative and consumer industries such as media, fashion and retail in particular as well as individuals. The legal issues raised have areas of commonality across these industries.

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Year 3 modules include:

  • This module currently runs:
    • all year (September start) - Wednesday afternoon
    • all year (September start) - Wednesday
    • all year (September start) - Wednesday morning

    To succeed in doing business in the global community contemporary business managers and leaders need to be aware of the cultural differences and also of the regulatory framework within which national and global business operates. This module addresses how to take a good business idea and expand nationally, internationally or even globally, the sociological, economic and legal implications of growing a business beyond start-up and across national borders and where to take a newly developed business application. It also considers how to exploit markets that may have different concepts of business ethics, corporate social responsibility and sustainability.

    This module continues the entrepreneurial thread developed at level 5, considers the issues involved in business growth and addresses the legal and regulatory implications of developing a business both nationally and globally. It provides students with a platform from which to examine the opportunities and challenges leaders and managers face when developing a global business, particularly in developing economies such as the BRICs (Brazil, Russia, India, China) and MINTs (Mexico, Indonesia, Nigeria, Turkey). It also explores the regulatory framework pertaining to internal corporate governance, global corporate innovation and international knowledge transfer together with wider ethical and CSR issues and considers these factors from both a national and international perspective.

    Read full details.
  • This module currently runs:
    • all year (September start) - Friday afternoon
    • all year (September start) - Friday morning

    The module seeks to bring together the students previous learning in the subject area and expand it to the actual conceptualisation and execution of viable and dynamic marketing plans. It also presents the latest developments in strategic marketing thinking and development of marketing plans. The module critically evaluates the linkages between strategic marketing planning and corporate planning, organisations marketing competencies in relation to competitive advantage, market performance, customers, competitors, product and service portfolios, current and future positioning and value proposition. It also applies appropriate analytical frameworks and techniques suitable for planning, implementation, measurement and evaluation of marketing plans.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    This module is about that very process of transforming data into information that will be useful to users, one being the writer of the report and another a potential specialist in the industry itself, i.e. a future employer. The undertaking of the investigation and project will enable the student to pursue a robust enquiry into the industry or sector in which they are hoping to find employment.
    Furthermore, this module will help students to prepare for the graduate job market by ensuring they have up-to-date application material and online profile as well as gaining further personal experience of the application process. Researching the report and completion of associated activities will enable students to excel at interviews.

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  • This module currently runs:
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Thursday afternoon
    • all year (September start) - Tuesday morning

    In this module students consolidate their previous learning by engaging in a research dissertation while simultaneously focusing on their employability. They will pick up the research threads introduced and developed in BA4006 and BA5001 by identifying and researching an industry or sector in which they wish to build their careers and they will write up their findings in the form of a dissertation.

    Their research will involve the review of a wide range of publications (secondary data sources) around the broad area of investigation and this will lead to the formulation of a research proposal for their dissertation. Students will pursue a robust enquiry into a theme emerging from their investigations in their chosen industry, and as the theme emerges, the research methodologies, appropriate methods of data collection, data processing and analysis are evaluated. Both the process and the knowledge and skills gained will inform their approach to their future career and more specifically to their immediate employability. For example, students will be required to identify whether secondary data sources alone will be sufficient to satisfactorily answer their research question. Their ability to critically analyse, synthesise and present data in useable form will contribute to their management capability. This process will therefore inform their research, as well as their future career path. The undertaking of the investigation, evaluation, synthesis and analysis of data will help them to prepare for the graduate job market.

    Researching the industry, identification of contemporary issues and completion of associated activities will enable students to raise their self-awareness, identify their strengths, plan their career and excel in the application process.

    In addition, the module will help students to prepare for the graduate job market by ensuring they have an up-to-date and professional on and offline profile. They will prepare an up-to-date CV and they will engage in simulated interviews to enhance their interview skills while simultaneously completing their dissertation.

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  • This module currently runs:
    • all year (September start)

    The module is designed to develop student employability and increase graduate career prospects. The ‘sandwich placement’ year requires learners to undertake a minimum of 44 weeks full-time work in employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops will provide structured learning and support to assist students in their search for an appropriate placement in an industry relevant to their area of study; develop professionalism and the ability to transfer learning from the classroom and previous employment to the placement workplace. During the placement term, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.

    Read full details.
  • This module currently runs:
    • autumn semester - Thursday afternoon
    • spring semester - Thursday afternoon
    • spring semester - Thursday morning
    • autumn semester - Thursday morning

    Why do some companies succeed while others fail? Are some business ideas fundamentally better than others? How can you tell which ideas are worth investing time and money in and which are not? How can you find an idea to pursue that matches your skills, network and passion?

    This module is a key introduction to identifying, critically assessing and developing new business opportunities. The approaches and processes covered can be applied equally to new commercial ideas, social enterprises or new ventures within an existing business.

    The foundation of the module is a live project where you will develop your own startup idea leading to a live pitch and designing a business model. At each stage you will learn the concepts covered in the module by applying them to your own idea. You will have the opportunity to come up with new ideas on the module and do not need to have a business idea before you begin.

    The module is relevant for anyone considering starting their own business, working for a SME or taking on an entrepreneurial role within a large organisation.

    Read full details.
  • This module currently runs:
    • spring semester - Monday afternoon

    This module explores the generation of engaging and effective creative advertising, the development and skills of copywriting and extensive practice of the development and critique of a personal portfolio of creative advertising. The course explores the relationships between advertising, conceptual thinking, creative writing, teamwork and design; utilising all media including posters, television, print, radio, viral, digital, guerrilla and ambient.

    Read full details.
  • This module currently runs:
    • autumn semester - Monday afternoon

    In the 21st century organisational managers and leaders are constantly asked to work both harder and smarter and to ensure that those who work for them do the same. Stock markets dictate that businesses operate in very short time frames. E-commerce is changing how businesses connect to each other, value, both customer and shareholder, dominates corporate decisions and there is increased emphasis on sustainability, governance and the environment. At the same time lifestyle changes have increased the demand for flexibility, choice and lifelong learning opportunities at work.

    These changes parallel a shift from the factory system dominated by manufacturing to a rise of knowledge work. Knowledge workers and the rise of the new economy presents a significant challenge to existing organisational theory. Old notions of managing employees by controlling their behaviour are giving way to Critical Theory’s emphasis on relational management and leadership. A critical approach to evaluating existing theory can help to get beneath the surface and discover what is really going on. It can also be the starting point of sustainable improvement in the practice of management and leadership.

    This module adopts Critical Management Theory (CMS) to explore and evaluate current Western management and leadership practices.

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  • This module currently runs:
    • autumn semester - Tuesday morning
    • spring semester - Tuesday afternoon

    The module offer students the opportunity to critically engage with the process of managing and developing a portfolio of products to deliver ‘best value’ for the consumer who will then stay loyal to the organisation.
    Effective and innovate new product development techniques will be explored along with the development of effective distribution channels, to ensure organisations can produce, distribute and sell the ‘right’ products in an effective and creative way.
    Delivery
    The module will be delivered weekly in 3 hour interactive sessions

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  • This module currently runs:
    • autumn semester - Wednesday morning

    This module is concerned with the application of economic concepts and theories to our understanding of the multinational business. Using economic theories, the module will explain the existence and development of the multinational business and examine some of the strategies used by multinational business to enter foreign markets. Other important issues in the operations of multinational businesses such as cultural diversity and human resource management will also be considered. The overall aim of the Module is to provide students with the theoretical knowledge and business strategies for analyzing the multinational business. As part of the teaching strategies, case studies will be used.

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  • In the turbulent business world, survival is a challenge. Business failures are many, particularly amongst SME’s. Yet some small businesses manage to do more than survive, they grow and provide not only goods and services but valuable employment in the economy – in 2013 SME’s accounted for 59% of UK private sector jobs (FSB 2013). This module explores the challenges, growth options and strategies of enterprises; both entrepreneurial start-ups and fast growing entrepreneurial businesses. What are the ingredients of success, what are the strategies employed, why do some businesses fail while others survive? Understanding the complex influences on entrepreneurial businesses and the alternative strategy options available, is essential for the survival, competitive advantage, financial returns and growth of enterprises. The module also aims to help students to develop their management and employability skills, such as critical thinking and problem solving. Students will be encouraged through experiential learning to investigate the key processes involved in setting up a small business, accessing finance and managing the enterprise. A range of outside speakers and suggested events will be used to assist their enquiries.
    The module is delivered over 15 weeks using small group workshops of normally 3 hour duration. Assessment comprises a learning e-portfolio consisting of a variety of tasks.

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  • This module currently runs:
    • spring semester - Wednesday morning
    • autumn semester - Wednesday morning

    This module enables students to undertake a short period of professional activity and to gain credit for their achievements. The activity can be employment activity, a work placement, professional training, volunteering activity in the not-for-profit sector, or where available, within a Virtual Business Environment within the University.

    It is expected that the student should work for 140 hours, for which they will be required to provide evidence. The 140 hours can be completed in 20 working days in a full-time mode during the summer (where available), or spread over a semester in a part-time mode.

    Additionally, learners may in some cases be able to utilise their existing part-time / vacation employment providing they can demonstrate that it is personally developmental and involves a level of responsibility (decided upon submission of the role details by the Module Leader).

    The work based learning activity should enable the student to build on previous experiences and learning gained within their academic course and elsewhere. It should provide learning opportunities for personal development. The student is encouraged and supported in developing the ability to identify applied knowledge and skills that enhance their work performance, ensure their continued improvement and apply theory to practice as appropriate. The learner should develop improved understanding of themselves, and the workplace through reflective and reflexive learning.

    • Students will be contacted soon after they register for the module (e.g. June for those registered for October) to ensure they understand the requirements and are able to find suitable activity
    • The University must ensure that suitable health and safety requirements are in place and the work activity needs to be approved by the module team before they start the role. The suitability of the opportunities will be assessed on an individual basis.
    • Where required, students will be supported in finding suitable opportunities and with all aspects of their job search and applications. The Careers and Employability Team will work with School teams to provide this support. However, it is the students’ responsibility to obtain suitable employment, and roles cannot be guaranteed.
    Read full details.
  • This module currently runs:
    • spring semester - Monday afternoon
    • spring semester - Monday morning

    Maintaining a strong corporate image is a strategic priority for most CEOs. Organisations who enjoy a strong reputation in the market see this as a competitive advantage and crucial to improving financial returns, shareholder value and improved competitiveness. External forces, often globally driven can quickly change the way stakeholders view the organisation, often as result of sudden, often unforeseen and relatively unmanageable forces, leading to destabilisation, leadership change and a fall in market value. Understanding and managing corporate reputation is complex as it is not just the responsibility of the corporate communications team, or the CEO it is the responsibility of all employees. This module explores the importance of reputation, what it is, why it is managed it, how it affects the organisation and how it may be perceived by an often complex group of stakeholders.

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon

    This module provides an introduction to the developing field of cross-cultural management, explored in relation to both international and intra-national contexts, and drawing on perspectives from social anthropology, social psychology, organisational behaviour and management theory. It is assessed via a group report and presentation, and an unseen examination based on a case study given in advance.

    Read full details.
  • This module currently runs:
    • autumn semester - Tuesday morning
    • spring semester - Tuesday morning

    The services economy accounts for about three-quarters of GDP and employment in developed economies and it becomes essential for students to have an in-depth understanding of the subject of Services Marketing. In this module students are introduced to a range of services marketing concepts, models, techniques and online activities applicable to service organisations.

    Read full details.

If you're studying full time, each year (level) is worth 120 credits.

If you study full time, the course will last for three years. In the first year, you’ll develop your understanding of the principles of business management and marketing through the study of core modules including fundamentals of management and principles and practice in marketing.

In the second year, you’ll build on this knowledge and study a range of modules including business economics and global marketing strategy, plus the choice of a range of more specialised optional modules.

In the third year, you’ll study a range of topics in-depth and choose from a wide range of modules designed to help you develop your skills in specific areas, such as organising and managing across cultures and managing corporate reputation. 

Year 1 modules (core):

  • Understanding Business Information
  • The Corporate Environment
  • Principles and Practice in Marketing
  • Fundamentals of Management

Year 2 modules (core):

  • Business Research and Decision Making
  • Global Marketing Strategy
  • Serving Customers in Global Markets

Year 2 optional modules:

  • Consumer Protection Law
  • The Regulation of Business Creations
  • Business Economics
  • Macroeconomics
  • Organisation Design and Management
  • People Management and Performance in Contemporary Organisations
  • Integrated Marketing Communications
  • Brand Management
  • Media Relations
  • Managing and Leading Responsibly
  • Essential Psychology for Managers
  • Creating a Winning Business 1
  • Learning through Work

Year 3 modules (core):

  • Managing within a Global Regulatory Framework
  • Marketing Planning and Strategy
  • Management Investigation and Dissertation
  • Management Investigation Project

Year 3 optional modules:

  • Economics of Multinational Business
  • Organising and Managing Across Cultures
  • Delivering Customer Value
  • Creative Advertising and Copywriting
  • Services Marketing
  • Critical Perspectives on Management and Leadership
  • Entrepreneurial Survival
  • Managing Corporate Reputation
  • Creating a Winning Business 2
  • Learning through Work 2

This course is designed for those seeking business management and marketing careers in national organisations. It is also ideal preparation for entry onto graduate training schemes.

Successful completion of this course offers you improved career opportunities in job roles such as business development manager, human resource manager, recruitment consultant, business buyer industrial/retail, marketing communications executive, digital marketing account executive, sales executives and marketing executives.

The course will also engage your entrepreneurial ambitions and is excellent preparation for further postgraduate study.

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

Fees and key information

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