Business Management and Marketing - BA (Hons)
Why study this course?
Created with leading industrialists and taught in the heart of the City, this course will equip you with the key business skills, contacts and abilities you need to fulfil your potential within multinational organisations. You’ll study a wide range of topics, choose from a range of specialist optional modules, and have the opportunity to gain practical experience during a work placement.
On this course you’ll gain a comprehensive understanding of all stages in the business management process, from conceptualisation to strategic evaluation. You’ll also develop an appreciation of the business management environment through the study of real life business issues.
In addition, you’ll study every aspect of marketing - a critically important management activity for any successful organisation – including contemporary academic thinking and research in the marketing area. Together with your tutors, you’ll examine and test the applicability of these theories in the context of the current business environment. You’ll also have the option to study a wide range of complementary topics including essential psychology for managers, Islamic finance and delivering customer value.
As part of the course, you’ll have the opportunity to undertake short and long accredited work placements. These are organised via our team at the business placements office, who will will help you to search and apply for posts in a wide variety of organisations, giving you the industry experience you need to succeed in your career.
You’ll be assessed through a variety of methods such as coursework, portfolio work, and problem-solving case studies, individual and group research projects for which you will make oral presentations and write reports.
The course is accredited by the Chartered Institute of Marketing (CIM), the largest professional marketing body in the world. It also provides exemption for a CIM unit. Following the course, you may decide to develop into a fully-fledged professional marketer.
In addition to the University's standard entry requirements, you should have:
- for entry in the academic year 2017-18: a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
- English language and mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent) are also required
These requirements may be varied in individual cases.
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to sit a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
It may be possible to enter the course at levels 2/3 if you have a relevant Foundation Degree, HND or equivalent.
If you're studying full time, each year (level) is worth 120 credits.
If you study full time, the course will last for three years. In the first year, you’ll develop your understanding of the principles of business management and marketing through the study of core modules including fundamentals of management and principles and practice in marketing.
In the second year, you’ll build on this knowledge and study a range of modules including business economics and global marketing strategy, plus the choice of a range of more specialised optional modules.
In the third year, you’ll study a range of topics in-depth and choose from a wide range of modules designed to help you develop your skills in specific areas, such as organising and managing across cultures and managing corporate reputation.
Year 1 modules (core):
- Understanding Business Information
- The Corporate Environment
- Principles and Practice in Marketing
- Fundamentals of Management
Year 2 modules (core):
- Business Research and Decision Making
- Global Marketing Strategy
- Serving Customers in Global Markets
Year 2 optional modules:
- Consumer Protection Law
- The Regulation of Business Creations
- Business Economics
- Organisation Design and Management
- People Management and Performance in Contemporary Organisations
- Integrated Marketing Communications
- Brand Management
- Media Relations
- Managing and Leading Responsibly
- Essential Psychology for Managers
- Creating a Winning Business 1
- Learning through Work
Year 3 modules (core):
- Managing within a Global Regulatory Framework
- Marketing Planning and Strategy
- Management Investigation and Dissertation
- Management Investigation Project
Year 3 optional modules:
- Economics of Multinational Business
- Organising and Managing Across Cultures
- Delivering Customer Value
- Creative Advertising and Copywriting
- Services Marketing
- Critical Perspectives on Management and Leadership
- Entrepreneurial Survival
- Managing Corporate Reputation
- Creating a Winning Business 2
- Learning through Work 2
This course is designed for those seeking business management and marketing careers in national organisations. It is also ideal preparation for entry onto graduate training schemes.
Successful completion of this course offers you improved career opportunities in job roles such as business development manager, human resource manager, recruitment consultant, business buyer industrial/retail, marketing communications executive, digital marketing account executive, sales executives and marketing executives.
The course will also engage your entrepreneurial ambitions and is excellent preparation for further postgraduate study.
We're investing in an exciting, multimillion pound transformation of the London Metropolitan University campus, between 2016 and 2020. We’re moving all of our activity to one place, our current Holloway campus in Islington, north London. This will mean the teaching locations of some courses will change over time.
Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.
All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
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How to apply
If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.
UK/EU applicants for part-time study should apply direct to the University.
Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.
When to apply
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.
If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.
Fees and key information
News and success stories
Dr Chahid Fourali has collaborated with marketing research practitioners from around the world to bring together a publication which investigates how to make marketing more successful.
Dr Chahid Fourali was recently asked to present the concept of social marketing alongside leading industry experts.
Students preparing for final
Students reach third consecutive CIMA Business Challenge Final.
Final beckons for our Guildhall team
Meet the team
Dr Svend HollensenDr Svend Hollensen
Zainab FakhrPhotograph of female staff member Zainab Fakhr.
Dr Mesfin Habtom
Stella KikoyoStella Kikoyo
John MroczekJohn Mroczek
Emmanuel OhohePhotography of Emmanuel Ohohe.
Sharmilla SavaniSharmila Savani
Doug SmithPhotograph of male lecturer Doug Smith.
Date 25 Apr 2018 Time 5:00 PM Venue London Metropolitan University
This Mini Open Evening is for those who are interested in studying with us on our business, law and interpreting subjects (see subject area list below). We know that going to university... more
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