Advertising, Marketing Communications and Public Relations - BA (Hons)
Why study this course?
Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. You'll also have the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (additional costs apply).
This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as credited modules during your degree.
This career-oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results.
The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management and media relations available.
As well as gaining valuable real-world experience through work placements, you’ll also have the opportunity to study abroad as part of your degree.
You'll be assessed through reports, essays, exams, group work and individual portfolio work.
You may be given the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (CIM).
In addition to the University's standard entry requirements, you should have:
- a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
- English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you have relevant qualifications or credit from a similar course it may be possible to enter this course at an advanced stage rather than beginning in the first year. Please note, advanced entry is only available for September start. See our information for students applying for advanced entry.
Modules for this course are to be confirmed. Please check back at a later date or call our course enquiries team on +44 (0)20 7133 4200 for details.
"It's not been just a degree, it's actually been an experience. It's been an adventure."
Christopher Bird, former student
"All of the modules were very rewarding and I found them extremely enjoyable. During the course of my degree I found myself revelling in marketing and the creative side but, saying this, I still thoroughly enjoyed all modules."
Natalie Lewkowicz, former student
This course prepares you for a career in one of the many sectors of the marketing and advertising industry, and also makes excellent preparation for postgraduate study.
Our previous graduates have gone on to work at companies such as AOL, Ambient Media Worldwide, JCDecaux and Ogilvy & Mather. Popular roles include copywriter, marketing executive, press officer and PR manager.
We're investing in an exciting, multimillion pound transformation of the London Metropolitan University campus, between 2016 and 2020. We’re moving all of our activity to one place, our current Holloway campus in Islington, north London. This will mean the teaching locations of some courses will change over time.
Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.
All students will benefit from our move to one campus, which will allow us to develop state-of- the-art facilities, flexible teaching areas and stunning social spaces.
Please note, in addition to the tuition fee there may be additional costs for things such as equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
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How to apply
If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.
UK/EU applicants for part-time study should apply direct to the University.
Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.
When to apply
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from on year before the start of the course. Our UCAS institution code is L68.
If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.
Fees and key information
News and success stories
The annual Computing and Digital Media Show will be held on Thursday 14 – Saturday 16 June. You are invited to attend this free event.
“It was a great environment to study in,” says graduate Saskia Thal.
The University has been delivering a number of courses in conjunction with a partner in Spain.
London Met partners with Spanish university
Disrupt Mag walks away with the big prize...
Disrupt Mag beat off the competition to win London Met Accelerator's coveted Best Brand/Most Commercial Potential Award, with cash and mentoring prizes.
Students in a lecture
Seminar examining research carried out in Cyprus
Postgraduate students and staff attended interesting lecture on CSR and the use of social media in charities.
Graduates in ceremony gowns
BSc Economics and Finance graduate shares her experience at London Guildhall Business and Law
Students preparing for final
Students reach third consecutive CIMA Business Challenge Final.
Professor Thomas Walker CSR Seminar
students learn about the elements of a sustainable
Professor Thomas Walk expert in CSR delivers seminar to students
London Metropolitan University alumnus and Cobra Beer founder Lord Bilimoria spoke out on the UK’s future during annual Limerick Lecture.
Meet the team
Date 18 Aug 2018 Time 11:00 AM Venue London Metropolitan University
166-220 Holloway Rd
This open day is for all students interested in studying an undergraduate course at London Metropolitan University. This is your chance to find out everything you need to know about studying... more
Date 30 Aug 2018 Time 4:00 PM Venue London Metropolitan University
166-220 Holloway Road
This open evening is for all students interested in studying an undergraduate or postgraduate course at London Metropolitan University. This is your chance to find out everything you need to know... more