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Events Management - BA (Hons)

Why study this course?

Taught in the heart of London – one of the world’s great event capitals – this undergraduate degree will provide you with an in-depth understanding of the key principles of events management and the specialist skills required for a range of different roles. Taught by experts, you’ll also be mentored by leading industry figures and develop the experience and contacts you need for a successful career in events management. 

In the most recent (2015-16) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

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This degree has been designed to offer you a range of choices.  Whether you want to focus on the academic study of events management or gain more practical skills as an entrepreneur or employee in the industry, you can create a programme that suits you. The course is recognised by ABPCO (the Association of British Professional Conference Organisers), who are the UK’s leading professional body for conference and event organisation. ABPCO recognition gives the course access to exclusive networking opportunities and guest speakers for students and staff.

You’ll be taught by our experienced team and benefit from their years of experience in research and hands-on events management. Taught in the heart of London, you’ll also be perfectly placed to take advantage of the countless events opportunities on our doorstep. Throughout the course, you’ll study all aspects of events management – legal, human resources, logistics, marketing and finance – and gain the skills and know-how to create events from conception to conclusion, whether you're party-planning as an individual or playing a role in a wider organisation.

You’ll also work closely with our industry partners across a range of fields including music, arts, fashion and corporate events. These partners will not only offer guest lectures throughout the course, they’ll also be actively involved in your development and act as mentors on practical modules and as recruiters, often employing interns and new graduates from our student/alumni pool.

On graduation, you’ll have the experience and qualifications to forge a successful career in events management. You’ll also have a range of transferable skills in research, presentation, collaboration and self-management, which are highly sought-after in many industries.

Assessment

Your knowledge and skills will be assessed through individual and group presentations, case studies, exams, coursework (reports, essays, portfolios and reflective blogs) and a final dissertation in the final year.

Professional accreditation

The course is recognised by ABPCO (the Association of British Professional Conference Organisers), who are the UK’s leading professional body for conference and event organisation.

London Metropolitan University is a member of the Association of Event Management Educators, an organisation that shares best practice in teaching events management and provides industry networking opportunities for students and teachers.

In addition to the University's standard entry requirements, you should have:

  • a minimum grade C in three A levels or minimum grades BC in at least two A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Accelerated study

If you have relevant qualifications or credit from a similar course it may be possible to enter this course at an advanced stage rather than beginning in the first year. Please note, advanced entry is only available for September start. See our information for students applying for advanced entry.

The modules listed below are for the academic year 2017/18 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Wednesday afternoon
    • all year (September start) - Monday afternoon
    • all year (September start) - Monday morning
    • all year (September start) - Tuesday morning
    • all year (September start) - Wednesday morning

    The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, coordinate, lead and oversee the work of others in order to meet organisational goals efficiently and effectively. The problems and challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers and leaders to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and along with numerous other activities, achieve organisational success.

    This module provides students with an introduction to both traditional and contemporary management approaches to enable them to formulate effective business decisions when facing the demands of modern management. In addition to knowledge, the module provides students with management skills, such as self- awareness, communication and teamwork. A focus on attributes such as critical thinking and decision-making will help to prepare students for the ‘real world’ of business and management.

    This theory-to-practice approach is embedded in the module through the use of a business simulation which will help students to understand and apply key business concepts. Designed to replicate the multidimensional nature of business and management it encapsulates fundamental cross-functional disciplines such as sales, marketing, operations and finance. It progressively leads students through major decisions including human resources through to strategy as they manage their own virtual company.

    As each decision period progresses, students are given more control over their company, eventually becoming responsible for distribution, operations, product development and financial decisions. Student teams compete against each other in an online multiplayer environment.

    This simulation provides invaluable hands on experience for students, requiring them to analyse data, collaborate with each other, and make managerial decisions. By bringing concepts to life it also encourages more engagement with the theoretical material they are learning.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday afternoon
    • all year (September start) - Wednesday morning

    This module provides an Introduction to the Events, Music, Sport and Tourism Industries. A foundation to Higher Education study is also embedded in the module. Students are encouraged to become critical, reflective learners who can communicate effectively and understand different types of information. The module provides a foundation for research, relevant to their higher education study.

    With an emphasis on a co-creation of knowledge, the module engages students in an exploration of themes and topics that are appropriate to their field of study, and to themselves as learners.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    This module provides an introduction to the study of the marketing and communications. It outlines the fundamental principles, concepts and techniques, which are essential to understanding marketing as a philosophy of business in different environments. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision making based on the application of the marketing mix.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday morning
    • all year (September start) - Wednesday morning
    • all year (September start) - Thursday afternoon
    • all year (September start) - Wednesday afternoon
    • all year (September start) - Monday afternoon
    • all year (September start) - Monday morning

    This module introduces data collection and presentation skills in the context of Business Management. It provides underpinning skills required to deal with numerical information and to make effective use of mathematical and statistical methods of data analysis and interpretation. In other words it provides students with an understanding of the fundamentals of statistical methods necessary for business. The module also introduces the principles of accounting and finance, preparation and interpretation of cash flow and other financial statements and methods of investment appraisal. Overall, this module provides analytical and communications skills relevant to understanding business Information with an emphasis on problem-solving techniques in the context of Business Management.
    The module provides the skills and knowledge required for later modules that develop the quantitative and qualitative aspects of Business Management.

    Read full details.

Year 2 modules include:

  • This module currently runs:
    • all year (September start) - Friday afternoon

    This module aims to give students a more conceptual understanding of events management by considering the nature and role of events within a wider societal context. As well as exploring contemporary issues currently being faced by event organisers, stakeholders and policy makers, the module also considers some of the fundamental theories and concepts that have influenced the development of events as an area for academic research. This module will enable students to more effectively select a topic for academic study, as well as making them more rounded event professionals.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday morning
    • all year (September start) - Thursday morning

    Early theories of leadership assumed that the qualities which made great military, social and political leaders were those that would make great industrial leaders. However, the characteristics of leadership required for well-established steady-state organisations are far removed from many
    21st century workplaces where business leaders are confronted with unprecedented complexity and change. For example, the scope of entrepreneurship is widening far beyond micro and small-to medium sized enterprises as organisations that previously could not have been considered entrepreneurial enbrace innovation as a means of survival (Urban, 2012). In order to respond rapidly to changes in the external environment today’s leaders and managers are required to lead and manage innovation, and create an environment that fosters and enhances entrepreneurship.

    This module provides students with an introduction to both traditional and contemporary theories of leadership. It examines how cumulative knowledge of leadership theory can contribute to leading and managing innovation and entrepreneurial activity in modern organisations. Innovation and entrepreneurship are central themes of the module as students explore the characteristics of entrepreurship and identify conditions that foster innovation. Students will have an opportunity to interact with the local business community and are required to identify a local enterprise and interview its founder/current owner to determine whether they demonstrate the dynamic and visionary approach to business proposed by entrepreneurial theory to be typical of entrepreneurs.

    In small groups students are required to explore their own entrepreneurial skills through the proposal of an on-line business application. They are required to use their knowledge of management and leadership theory to manage its development, and they are required to produce a business plan to bring the application to market.

    Throughout the module there is an on-going focus on skills, for example students will be helped through the use of self-assessment questionnaires to identify their own leadership styles and preferences as well as foster their entrepreneurial skills.

    Read full details.
  • This module currently runs:
    • all year (September start) - Friday morning

    The live entertainment sector is the fastest growing part of the entertainment industries at present, and this trend is set to continue in the foreseeable future. The scale of mergers and acquisitions that have created global live entertainment giants such as Live Nation has contributed to this trend. Moreover, the trend of blending experiences across sectors, formats, genres and media has led to the growth in new types of blended events such as interactive streaming for theatre, special events, festivals, talent shows, competitions, and awards ceremonies (Google/YouTube music video awards) among others. Clearly, this is a growing area of industry practice going beyond music and events and encompassing fashion, culture, PR etc.

    Being one of the world’s entertainment industry capitals, London and the UK as a whole have a lot to offer students willing to embark on the practical training and learning in this area. Therefore, in order to boost employability and enhance student experience, we have partnered with one of the most prestigious music venues in London and the world to create the means for enabling students to connect theory and practice in live and blended events environment. Whilst testing knowledge and understanding, we will also encourage students to develop entrepreneurial skills and enable them to learn the key aspects of the law, branding, marketing and management of live entertainment events, merchandising and venue- or set management. This module will have a significant practical component and team work will be at the centre of setting up real life events that would enable our students to network and present their work to real industry clients, panels and investors with the aim of honing their skills to professional level and testing them in a market environment.

    We attained considerable synergies already through existing partnerships with industry partners such as Club Fandango, Concert Live and others enhancing employability and skills. We are set to continue broadening this collaborative approach that benefits students.

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday morning
    • spring semester - Wednesday morning

    This module enables students to undertake a short period of professional activity and to gain credit for their achievements. The activity can be employment activity, a work placement, professional training, volunteering activity in the not-for-profit sector, or where available, within a Virtual Business Environment within the University.

    It is expected that the student should work for 140 hours, for which they will be required to provide evidence. The 140 hours can be completed in 20 working days in a full-time mode during the summer (where available), or spread over a semester in a part-time mode.

    Additionally, learners may in some cases be able to utilise their existing part-time / vacation employment providing they can demonstrate that it is personally developmental and involves a level of responsibility (decided upon submission of the role details by the Module Leader).

    The work based learning activity should enable the student to build on previous experiences and learning gained within their academic course and elsewhere. It should provide learning opportunities for personal development. The student is encouraged and supported in developing the ability to identify applied knowledge and skills that enhance their work performance, ensure their continued improvement and apply theory to practice as appropriate. The learner should develop improved understanding of themselves, and the workplace through reflective and reflexive learning.

    • Students will be contacted soon after they register for the module (e.g. June for those registered for October) to ensure they understand the requirements and are able to find suitable activity
    • The University must ensure that suitable health and safety requirements are in place and the work activity needs to be approved by the module team before they start the role. The suitability of the opportunities will be assessed on an individual basis.
    • Where required, students will be supported in finding suitable opportunities and with all aspects of their job search and applications. The Careers and Employability Team will work with School teams to provide this support. However, it is the students’ responsibility to obtain suitable employment, and roles cannot be guaranteed.
    Read full details.
  • This module currently runs:
    • spring semester - Wednesday afternoon

    LT5081 - The Applied Research with Field Trip, designed around the model of research-informed teaching, aims to develop critical awareness of the range of appropriate, quantitative and qualitative social sciences research methodologies, and the underlying philosophical and ethical principles of research in the context of creative industries.

    The emphasis is on learning through problem-solving and self-managed projects stimulated by development of students’ ability to relate theoretical material to real world case study, making clear links between theory, research methodology, data collection and analysis. Students design and plan their case study research before departure on the field trip and are encouraged to include mixed methodologies (interviews, questionnaires, participant observation and visual methodologies). Supporting research software will be introduced as data analysis tool.

    Additionally, the module aims to create group cohesion and the sense of course belonging, which is fundamental to improving retention rates as well as overall levels of student satisfaction.

    The content will vary to some extent, based upon the particular destination that is being visited.

    Read full details.
  • This module currently runs:
    • spring semester - Thursday afternoon

    This module is designed to develop an understanding of the organisational and managerial skills needed to create, design and operate conferences. The module will examine the role of organisers, venues, facilities and the range of activities, which take place before, during and after a conference. Analytical and evaluative skills will be needed in order to consider a range of patterns of supply and demand within the conference and events business and to review the operational and planning requirements

    Read full details.
  • This module currently runs:
    • autumn semester - Monday afternoon

    Seeks to equip students with the theoretical and practical skills necessary to evaluate events in leisure, cultural and tourism settings. Individually students will undertake a 'live' case study. They will receive a brief from an event management company, conduct a consultancy project which will involve designing a small scale research project aimed at evaluating an event. Students will prepare and give a poster presentation of how they intend to research the event given in the case study and then write up their findings in an individual report.

    Read full details.
  • This module currently runs:
    • spring semester - Monday afternoon

    London is a city of arts and entertainment, of culture and heritage, and of business and innovation – it is without doubt one of the most eventful cities in the world. One might even argue that London is an event in itself. This module, therefore, seeks to explore London as a city of and for events, and it will take advantage of our ideal location in the midst of this metropolis. Students will get the chance to explore a range of London events, as well as how and why events are an integral part of the wider culture and economy of London.

    There are two individual assignments to be completed as part of the assessment programme for this module: the first is a combined 5 minute oral presentation and 750 word essay proposal; and the second is an essay of 3000 words.

    Read full details.

Year 3 modules include:

  • ‘Destination Management and Marketing’ will guide you through principles of tourism destinations management, marketing and planning - an increasingly vital tourism management skill that enables destinations to anticipate needs of all stakeholders (tourists, local residents, private and public sector companies, etc.) more successfully and compete for visitors in today's global marketplace. The module will enable students to draw on the expertise from Tourism Management Institute.

    Module considers application of essential management tools such as ICT and social media, crisis management, partnerships and competitiveness, “access for all” policies and new product development strategies. Realistic understanding of obstacles facing destinations seeking to establish or improve destination product and image will be explored critically with reference to current issues and case studies from UK and worldwide destinations.

    Design is based on the model of work-simulation module, hence students will apply principles to practice through ‘live’ examples, advising a particular UK town on specific destination marketing challenges, via typical for destination manager's practice tools, such poster or benchmarking video.

    This is a core module for BA Tourism and Travel Management and BA Events Management.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon

    LT6015 Marketing, PR and Sponsorship for the Events Industry examines the various marketing practices used in the events’ industry and the role events can play in the marketing of other products/services. Students will learn how to identify and interpret market data and how to apply appropriate marketing tools to different audiences. The module will be delivered in 1.5 hour lectures and 1.5 hour seminars weekly for 30 weeks. Students will be expected to have completed MC4004 Principles and Practice in Marketing. Work will be assessed in a variety of different ways: a short in-class test, a group presentation and an individual report.

    Read full details.
  • This module currently runs:
    • all year (September start) - Friday morning
    • all year (September start) - Tuesday afternoon

    This module requires students to complete a substantial piece of independent research on a topic of their choice, centred round an area of interest within the context of their discipline. It offers students the opportunity to pursue a deeper understanding in the topical area of their choice. In this module students are assessed by two pieces of coursework, dissertation proposal and the dissertation itself. A small scale of primary research, be it quantitative or qualitative in nature, is required.

    Read full details.
  • This module currently runs:
    • spring semester - Monday afternoon

    ‘Business innovation through events’ builds on previous learning from levels 4 and 5 by actively engaging the students with real business environments. The module will expose students to some of the challenges facing event entrepreneurs and freelancers in the 21st century.

    Students will undertake an analysis of a given business or industry context, supported by evidence of innovation and best practice. By drawing collectively on learning from other modules, and through evaluation and synthesis, students will then develop a plan for a new business or event start-up; this needs to reflect class leading industry innovation as well as commercial viability.

    Read full details.
  • This module currently runs:
    • spring semester - Wednesday morning
    • autumn semester - Wednesday morning

    This module enables students to undertake a short period of professional activity and to gain credit for their achievements. The activity can be employment activity, a work placement, professional training, volunteering activity in the not-for-profit sector, or where available, within a Virtual Business Environment within the University.

    It is expected that the student should work for 140 hours, for which they will be required to provide evidence. The 140 hours can be completed in 20 working days in a full-time mode during the summer (where available), or spread over a semester in a part-time mode.

    Additionally, learners may in some cases be able to utilise their existing part-time / vacation employment providing they can demonstrate that it is personally developmental and involves a level of responsibility (decided upon submission of the role details by the Module Leader).

    The work based learning activity should enable the student to build on previous experiences and learning gained within their academic course and elsewhere. It should provide learning opportunities for personal development. The student is encouraged and supported in developing the ability to identify applied knowledge and skills that enhance their work performance, ensure their continued improvement and apply theory to practice as appropriate. The learner should develop improved understanding of themselves, and the workplace through reflective and reflexive learning.

    • Students will be contacted soon after they register for the module (e.g. June for those registered for October) to ensure they understand the requirements and are able to find suitable activity
    • The University must ensure that suitable health and safety requirements are in place and the work activity needs to be approved by the module team before they start the role. The suitability of the opportunities will be assessed on an individual basis.
    • Where required, students will be supported in finding suitable opportunities and with all aspects of their job search and applications. The Careers and Employability Team will work with School teams to provide this support. However, it is the students’ responsibility to obtain suitable employment, and roles cannot be guaranteed.
    Read full details.
  • This module currently runs:
    • autumn semester - Monday morning

    This module looks at the relationship between the creative industries, events and cultural policies. It critically discusses notions of the creative class, the creative city and the experience economy which have been used to inform and support strategies in cultural and creative industries policies. It further investigates the role the creative industries play in urban as well as rural areas and it also explores ways in which cities have reinvented themselves as centres of leisure and culture consumption using major cultural infrastructure investment, events and festivals.

    Read full details.
  • This module currently runs:
    • spring semester - Friday afternoon
    • autumn semester - Friday afternoon
    • autumn semester - Friday morning
    • spring semester - Friday morning

    This module is offered as an option module on the Undergraduate Scheme.
    Increasingly managers at all levels of an organisation are required to manage projects, temporary endeavours undertaken to create a unique product or service. This module introduces most of the Project Management Body of Knowledge (PMBOK), as defined by the Project Management Institute – PMI, http://www.pmi.org/ - and therefore prepares students in the capabilities required for effective project management: managing resources, time, people, and the project as a whole. The module therefore includes both the use of computer programmes for project management and approaches to managing people and teams.

    Read full details.
  • This module currently runs:
    • all year (September start)

    The module is designed to develop student employability and increase graduate career prospects. The ‘sandwich placement’ year requires learners to undertake a minimum of 44 weeks full-time work in employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops will provide structured learning and support to assist students in their search for an appropriate placement in an industry relevant to their area of study; develop professionalism and the ability to transfer learning from the classroom and previous employment to the placement workplace. During the placement term, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.

    Read full details.

If you're studying full-time, each year (level) is worth 120 credits.

Year 1 will provide you with all you need to adapt to university life. It will also introduce you to the core subjects that form the foundation of your degree, including marketing, the events industry as a whole, economics, finance and research skills.

In Year 2 you’ll engage in real-life projects set by industry partners from the worlds of music, fashion, art and business. Working together with the course team, these industry professionals will supervise your projects and help develop your concepts into workable plans that are then executed. In addition, you’ll learn the context of the events industry and the role that it plays in society, as well as the practical knowledge to deal with the legislative and human resource issues that arise when working in the industry. You’ll also choose from optional modules to develop your experience in subjects such as consultancy, understanding London as an events city and languages or undertake an optional work placement (aided by our dedicated Placements and Employability Unit).

In your final year, you’ll write your dissertation on a subject of your choosing and work closely with a member of our team to develop and research your topic. You’ll also develop your marketing skills and learn how events can be used to contribute to national and local economies by way of tourism, and how you can use this information to develop your own work. You can also choose from optional modules that help you prepare for the world of work/entrepreneurship, develop skills in policy and decision making, or prepare for postgraduate study.

Year 1 core modules:

  • Economics and Finance for the Service Sector
  • Introduction to Events
  • Introduction to Research
  • Principles and Practice in Marketing

Year 2 core modules:

  • Human Resources and Event Law for Event Management
  • Events and Society
  • Events Planning and Implementation

Year 2 optional modules:

  • London – an Events City
  • Event Management Consultancy
  • Creating a Winning Business 1
  • Learning Through Work

Year 3 core modules:

  • Events Tourism
  • Marketing, PR, Sponsorship for the Events Industry
  • Theory and Practice in Research

Year 3 optional modules:

  • Project Management
  • Business Innovation Through Events
  • Creative Industries and Events Policy
  • Creating a Winning Business 2
  • Learning Through Work 2

"What I enjoy most about the events management course is how multifaceted it is. By this I mean that it isn’t about the managing of an event alone. The course offers many aspects involving marketing, law, consultancy and human resources. For individuals who aren’t sure about what route to take within the events industry after graduating, the many different aspects the course offers can help students gain little insight into each of the paths that are involved with events management and can therefore help narrow down the pathway someone may be inspired to take." Wiebke Redinger

On completion of this degree you’ll have received not just a practical education but also opportunities to get involved, to get employed, to develop networks and connections and to discover just how much you're capable of as an events management professional.

Past graduates have gone on to have successful careers in some of the leading companies in the industry, including BlueGlass Interactive, C Squared, Chillisauce, Diageo, Heart Productions, TripAdvisor and Upper Street Events.

Others have launched their own enterprises, gone on to have successful international careers in their home countries or continued their education at postgraduate level.

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

Fees and key information

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