Fashion Marketing and Business Management - BA (Hons)
Why study this course?
On this degree course, you’ll develop the practical and theoretical grounding you need and the management skills and contacts you need to fast-track your career. Delivered minutes from fashion-focused east London, you’ll study all aspects of fashion marketing and management – from buying and merchandising to product innovation and e-commerce.
In the most recent (2015-16) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.
Taught in the creative heart of London, you’ll gain the practical, academic and business management skills you need for a successful career in fashion marketing. During the degree, you’ll study the key disciplines that underpin the global fashion industry, including retailing, management, marketing, e-commerce, buying, merchandising and product innovation. You’ll also be encouraged to explore your creativity and develop your own particular talents in relevant areas such as e-tailing, fashion business start-up, international retail strategy, customer relationship management and foreign languages.
Delivered by a committed team of fashion experts and business professionals who’ll share their years of knowledge and contacts within the industry, you’ll gain an understanding of the key principles of fashion marketing and business management. From the study of core modules including fashion concepts and systems, and the fundamentals of management, you’ll go on to develop your knowledge of more specific aspects of the field such as fashion branding and communications and global issues in fashion marketing. You’ll also take part in a hands-on fashion project in your specific area of interest, helping you develop specialist knowledge while putting the skills you’ve gained into practice.
While you study, you’ll be immersed in the heritage, culture, entrepreneurship and creativity that makes London the most original of the world’s fashion cities. You’ll also have the opportunity to study a business course abroad thanks to our partnership with a number of international universities, as well as develop your hands-on experience through a business work placement in the UK.
A range of assessment tools will be used to gauge your performance, including reports, essays, exams, group work and individual portfolio work.
In addition to the University's standard entry requirements, you should have:
- a minimum grade C in three A levels or minimum grades BC in at least two A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
- English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
It may be possible to enter the course at Years 2 and 3 if you have a relevant Foundation Degree, Hight National Diploma (HND) or equivalent.
If you're studying full-time, each year (level) is worth 120 credits.
In Year 1, you’ll develop your understanding of the fundamentals of marketing, with core modules including principles and practice in marketing and fundamentals of management.
In Year 2, you’ll study core modules designed to deepen your understanding of particular areas of interest, such as fashion buying and merchandising and leading innovation and entrepreneurship. You'll also widen your knowledge and skills base with a choice of optional modules including online fashion retailing.
In Year 3, you'll study a range of optional modules and gain experience through a hands-on fashion/retailing project. Decided by you, the topic of your project can be a problem-solving or conceptual task related to any aspect of fashion marketing and business management, giving you the chance to display the skills you’ve gained and develop them in the area that most interests you.
Year 1 core modules:
- Principles and Practice in Marketing
- Fashion Concepts and Systems
- Fundamentals of Management
- The Corporate Environment
Year 2 core modules:
- Fashion Branding and Communications
- Fashion Buying and Merchandise
- Leading Innovation and Entrepreneurship
Optional modules include:
- Consumer Protection Law
- People Management and Performance in Contemporary Organisations
- Online Fashion Retailing
- Creating a Winning Business 1
- Learning Through Work 1
- Professional Experience Year Placement
Year 3 core modules:
- The Fashion Project
- Marketing and Communications
Optional modules include:
- Approaches to Diversity Management
- Organising and Managing Across Cultures
- Delivering Customer Value
- Services Marketing
- Managing Corporate Reputation
- Creating a Winning Business 2
- Learning Through Work 2
On completion of the course, you’ll have the skills and experience you need for a wide range of graduate opportunities across the fashion industry, including specific head office roles within retail organisations and clothing companies.
Alternatively, you could take inspiration from former graduates and set up your own fashion business start-up, develop a work-at-home business or become a one-person firm. To help you succeed, you can access help and guidance on developing your start-up at our Accelerator, London business incubator.
You could also follow in the footsteps of Armando Cabral, a London Metropolitan University graduate who has built his own fashion empire and been part of Paris Fashion Week whilst modelling for H&M.
You’ll also have the chance to gains hands-on experience through a UK work placement. This can be organised via the Career Development and Employment Service at the University and through the School’s own dedicated Placements and Employability Unit.
We're investing in an exciting, multimillion pound transformation of the London Metropolitan University campus, between 2016 and 2020. We’re moving all of our activity to one place, our current Holloway campus in Islington, north London. This will mean the teaching locations of some courses will change over time.
Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.
All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
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How to apply
If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.
UK/EU applicants for part-time study should apply direct to the University.
Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.
When to apply
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.
If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.
Fees and key information
News and success stories
Fashion students at the Cass have been gearing up for the annual PROJECT RED fashion show.
woman in red dress sashays down catwalk
24 February 5pm
First year fashion students bring the catwalk to The Cass as part of Celebration Week.
Lunch and Learn
Fashion Stars in the Making
Photograph of the entrance to the Premier Vision show.
Students enjoy a trip to Paris for Premier Vision, the world's leading fabric show.
Marketing graduate Pamela Nobel runs her own healthy living business within the commercial sector
London and New York Fashion Week for rising star
Course Leader and fashion designer Anthony Abebrese immortalised in a graphic style photo based artwork by world famous eccentric Gilbert and George
Research and design preparation
Dr Nicolas Cambridge presenting at the Fashion Thinking Conference in Denmark.
Meet the team
Date 25 Apr 2018 Time 5:00 PM Venue London Metropolitan University
This Mini Open Evening is for those who are interested in studying with us on our business, law and interpreting subjects (see subject area list below). We know that going to university... more
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