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Media and Marketing - BA (Hons)

Why study this course?

The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message.

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The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.

You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.

You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers.

The course is also supported by trips and visits, guest lectures and various other activities.

Assessment

You’ll be assessed through a combination of different kinds of assessments, including coursework, reports, practice based work such as filming projects or poster presentation, and essays. There are a limited number of formal exams on the degree.

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades BBC in three levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language GCSE at grade C (grade 4 from 2017) or above (or equivalent)
  • a passion for the media and desire to forge your career in media, marketing, public relations, or communications roles

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

The modules listed below are for the academic year 2017/18 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • all year (September start) - Monday morning
    • all year (January start) - Wednesday morning

    The module focuses on the role of genre in media production and consumption. Each delivery will explore three different genres, provide an introduction to the history of each, an overview of its conventions, a discussion of significant media texts within that genre, and opportunities for students to critically engage with genre texts. The module will address genre issues across a range of media forms, including film, television, radio, advertising, literature, mass publishing, and video games. The specific types of media genres addressed each year will change to reflect the changing media marketplace, and the changing critical tradition of media and cultural studies. Typical indicative genre forms covered by the module may include: science fiction, crime drama, heist movies, romantic comedies, situation comedies, soap operas, specific genres of documentary (such as biographical documentaries or science documentaries), the thriller, film noir and neo-noir, or martial arts movies.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday morning

    The module provides an introduction to media history and some of the key arguments and research areas in the field. Both history and theory are approached through contemporary issues and debates and the relationship of each to theoretical, social, cultural and economic contexts is emphasised. Discussion of theory addresses the problems posed by different intellectual traditions and places them in their appropriate critical contexts, while a historical perspective enables the technologies of the mass and new social media to be understood in relation to wider social developments.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    This module provides an introduction to the study of the marketing and communications. It outlines the fundamental principles, concepts and techniques, which are essential to understanding marketing as a philosophy of business in different environments. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision making based on the application of the marketing mix.

    Read full details.
  • This module currently runs:
    • all year (September start) - Monday afternoon

    This Level 4 module introduces students to debates around the use of social media in business contexts. The module contextualises the understanding of social media with reference to the history, theory and practice of social media in corporate contexts, as well as setting out social media practice. The module combines theory based learning of the contexts and uses of social media with practice based learning around the use of social media in specific employability oriented contexts.

    Read full details.

Year 2 modules include:

  • This module currently runs:
    • all year (September start) - Friday morning

    This module is designed to introduce students to the marketing communications process and role of communications in marketing. The changing environment and impact of technology are explained as background for synthesis of the communications process. The content includes communication theory and models; marketing communications plan; the marketing communications mix and tools; evaluation and control of plans and the regulatory framework in which marketing communications operate.

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  • This module currently runs:
    • spring semester - Tuesday afternoon

    This module critically examines the history of media audience research focusing on theoretical, methodological and ethical questions. Students study different ways of conceptualising and researching the relationship between media and audiences. They learn to evaluate and apply key concepts, theories and methods in designing and conducting their own piece of audience research.

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  • This module currently runs:
    • all year (September start) - Thursday afternoon

    This module provides a thorough grounding into the institutions, economics, technologies, texts, audiences and production practices, of television broadcasting. The module combines theoretical discussion of the television medium, with practice-based learning in television studio production.

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday afternoon
    • spring semester - Wednesday afternoon

    Why do some companies succeed while others fail? Are some business ideas fundamentally better than others? How can you tell which ideas are worth investing time and money in and which are not? How can you find an idea to pursue that matches your skills, network and passion?

    This module is a key introduction to identifying, critically assessing and developing new business opportunities. The approaches and processes covered can be applied equally to new commercial ideas, social enterprises or new ventures within an existing business.

    The foundation of the module is a live project where you will develop your own startup idea leading to a live pitch and designing a business model. At each stage you will learn the concepts covered in the module by applying them to your own idea. You will have the opportunity to come up with new ideas on the module and do not need to have a business idea before you begin.

    The module is relevant for anyone considering starting their own business, working for a SME or taking on an entrepreneurial role within a large organisation.

    Students opting for this modules, will NOT be able to take “Create a Winning Business 2”

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday morning
    • spring semester - Wednesday morning

    This module enables students to undertake a short period of professional activity and to gain credit for their achievements. The activity can be employment activity, a work placement, professional training, volunteering activity in the not-for-profit sector, or where available, within a Virtual Business Environment within the University.

    It is expected that the student should work for 140 hours, for which they will be required to provide evidence. The 140 hours can be completed in 20 working days in a full-time mode during the summer (where available), or spread over a semester in a part-time mode.

    Additionally, learners may in some cases be able to utilise their existing part-time / vacation employment providing they can demonstrate that it is personally developmental and involves a level of responsibility (decided upon submission of the role details by the Module Leader).

    The work based learning activity should enable the student to build on previous experiences and learning gained within their academic course and elsewhere. It should provide learning opportunities for personal development. The student is encouraged and supported in developing the ability to identify applied knowledge and skills that enhance their work performance, ensure their continued improvement and apply theory to practice as appropriate. The learner should develop improved understanding of themselves, and the workplace through reflective and reflexive learning.

    • Students will be contacted soon after they register for the module (e.g. June for those registered for October) to ensure they understand the requirements and are able to find suitable activity
    • The University must ensure that suitable health and safety requirements are in place and the work activity needs to be approved by the module team before they start the role. The suitability of the opportunities will be assessed on an individual basis.
    • Where required, students will be supported in finding suitable opportunities and with all aspects of their job search and applications. The Careers and Employability Team will work with School teams to provide this support. However, it is the students’ responsibility to obtain suitable employment, and roles cannot be guaranteed.
    Read full details.
  • This module currently runs:
    • autumn semester - Tuesday afternoon
    • autumn semester - Monday morning

    This module provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management. It outlines the concepts and framework of branding which are crucial in designing and implementing marketing campaigns as well as activities to build, measure and manage brand equity. It provides students with the tools and techniques to improve long-term profitability via creating effective brand strategies.

    Read full details.
  • This module currently runs:
    • spring semester - Friday afternoon

    This module examines the relationship between the media, crime and criminal justice. It examines the way crime and the law – and our understandings of them – are produced, reproduced and challenged in and through the contemporary media. The module considers how crime and criminals have been portrayed by the media over time, and assesses the different theoretical perspectives applied to media representations of crime and criminality. It examines the various ways the media actively work to construct crime as a news story, analysing the way the media sift and select crime stories, prioritizing some and excluding others, editing words and pictures and selecting particular tones and styles in their reports to create particular interpretations and viewpoints. The module also considers media portrayals of crime, criminals, victims and criminal justice agencies in a range of fictional and factual representations across TV, film and popular fiction. The social and cultural impact of these media representations is also discussed, with attention is given to the ways they may contribute to escalating fears of crime and how far they may contribute, themselves, to violence and criminal behaviour. Focusing on cultural, critical, and qualitative understandings of the relationships between crime and the media, the module draws on ideas and theories developed not only in the field of Criminology, but also the disciplines of in Sociology, Media, Communications and Cultural Studies.

    Read full details.
  • This module currently runs:
    • autumn semester - Friday morning

    This module introduces students to the history, theory and practice of photojournalism and documentary photography. The module is slanted towards practice, and provides an opportunity for students to enhance their existing photographic skills as well as their understanding of journalistic and documentary photography. The module will provide practical tuition in the skills of street photography, portraiture, photographing objects in motion, and narrative photography, and will encourage and support students in the conception and development of their own documentary photographic projects. The module will also provide historical and theoretical contexts for students’ developing photographic practices, enabling them to critically reflect of their practice.

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  • This module currently runs:
    • autumn semester - Tuesday morning

    This module will explore creative strategies in the application of the concepts of performativity and performance-as-research, beyond a strictly theatrical context. In doing so, it will promote multi-disciplinary crossovers, in particular between performance, visual and multimedia arts. A particular focus will be dedicated to the conceptual investigation of site and the creative adaptation and transformation of this.

    The function and aesthetics of performance and site will be explored in their broadest significance, making use of concepts such as rituality, liminality, hybridity and contamination and relevant theoretical references in this respect. Studying the work of contemporary and historical practices in installation, site-specific and site-responsive art, students will develop new work to be presented and contextualised as part of a self-curated event. Such an event may be organised in collaboration with professional structures, both inside the University (e.g. The Facility: Centre for Creative Practice at London Met) and outside (galleries, art centres and collaborating practitioners). In this sense, the module will represent an opportunity to gain professional skills both in the artistic and academic development of new work, as well as in the documentation and dissemination of this.

    Read full details.
  • This module currently runs:
    • autumn semester - Monday afternoon

    This module explores the important relationships between the media and young people’s cultural experiences and expressions. The media are a ubiquitous presence in the lives of contemporary youth - the television shows they watch, the music they listen to, the video games they play, and the websites they visit all play a major part in young people’s lives, offering them a stream of different experiences, ideas and knowledge. This module considers the broad body of interdisciplinary scholarship that analyses youth’s relationship with media, and the nature of media texts aimed at young people. Attention is given to the way the media represent youth and target young people as a specific market for goods and entertainment, and also to the development of particular media forms aimed at young audiences – for example, specific kinds of advertising, distinctive film genres and TV formats,and particular kinds of social networking website. Consideration is also given to the possible influence of the media on youth’s behaviour, and to the ways young people actively engage with the media and make it meaningful in their lives. Here, particular attention is given to issues of gender, ethnicity, sexuality and social class, and the role they play in patterns of young people’s media usage and their practices of cultural expression.

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Year 3 modules include:

  • This module currently runs:
    • all year (September start) - Wednesday morning

    This module encourages students to critically analyse the nature, value, and techniques of effective corporate relations, including a perspective on international communications.

    The module also covers the analysis and evaluation of theories, models and issues relating to corporate strategy and more specifically the subsequent implications for corporate communications. It applies a national and international perspective to the topic and enables students to critically analyse, evaluate issues and trends in contemporary corporate relations areas. These include corporate relations strategy, international corporate relations, corporate social responsibility, investor relations, internal communications, communications audits, issues and crises management.

    The module also examines the nature of corporate strategy and explores the inter-relationships between corporate strategy and corporate communications.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday afternoon

    This module addresses the role of mediated representation and communication in the development and reproduction of cultural and social identities. Drawing on a range of recent critical theories, it considers a broad spectrum of symbolic forms from the fields of film, TV, magazines, popular literature and advertising, and relates them to the social construction of social identities including ethnicity, class, gender and sexuality. The module has a particular emphasis on anti-essentialist notions of identity, and on the influence of post-structuralism on identity and subjectivity.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon

    The Marketing and Communications Project is a compulsory component and distinguishing characteristic of the final year for the BA in Marketing, BA in Advertising and Marketing Communications, BA in Advertising and Marketing Communications and Public Relations students, BA Fashion Marketing and Business Management
    BA Fashion Retail Management

    It is a module that depends almost entirely on independent research and individual learning. For most of the undergraduate students, this final document submitted for assessment represents the most extensive piece of written academic work that they have ever attempted! The choice for topic largely rests with the students, however, it is important that the chosen topic is feasible, interesting and stimulating.

    Read full details.
  • This module currently runs:
    • all year (September start)

    This module is focused around the production of an engaged and lengthy piece of independent research. It provides students the opportunity to specialise in one area of the curriculum in their Honours year.

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday morning

    This module examines key theoretical approaches in the analysis of the production, distribution, consumption and meaning of popular music. It locates popular music as both a cultural form and a commercial enterprise. Examining the history and contemporary organisation of the music industry, the module considers the social production of popular music, and the impact of technological change on its creation and circulation. The module also considers key critical analyses of the nature and development of popular music as a cultural form. It explores the key social and cultural factors that shape our experience of music and the way we give it meaning within our lives, giving particular attention to issues such as gender, ethnicity, sexuality and social class. Drawing on studies produced within a range of theoretical fields, the module includes discussion of the impact of digital technologies on the music industry, the relationship between popular music and processes of globalisation, the construction of star personas and celebrity culture, and the nature of audiences, fans and subcultures.

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  • This module currently runs:
    • autumn semester - Monday afternoon

    This module focuses on international communications and the debates around globalisation and cultural imperialism; development and modernisation; the role of transnational regulatory bodies such as the WTO; the structure of the global media industries and centres of power; the development of contra flow in media and culture; Media Systems models; and de-westernising of media studies. The module includes engagement with studies of media in various countries and regions and analyses developments in telecommunications and the cultural industries.
    The study draws on economics, politics, and sociology in considering the contemporary debates around shifts in power and the potential role of social and new media.

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  • This module currently runs:
    • spring semester - Wednesday morning

    The aim of this course is to present a critical review of key aspects of contemporary theory, research and practice in political communications and to address how these may be challenged by and transformed by new technologies and by sophisticated methods for shaping personalised messages. Using an inter-disciplinary perspective, the course will present the key theoretical concepts pertaining to political communication as normally understood in the West, then pose normative and empirical questions on how they can be assessed outside those contexts.

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  • This module currently runs:
    • autumn semester - Tuesday morning
    • spring semester - Tuesday morning

    The services economy accounts for about three-quarters of GDP and employment in developed economies and it becomes essential for students to have an in-depth understanding of the subject of Services Marketing. In this module students are introduced to a range of services marketing concepts, models, techniques and online activities applicable to service organisations.

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  • This module currently runs:
    • spring semester - Wednesday morning

    This module provides aims to develop students’ independent critical and analytical skills by exploring the relationship between situation comedy and the socio-cultural context of comedy production. The module will examine the history of situation comedy, and the development of the genre, focusing on both television and radio forms. The module will incorporate screenings of significant examples of British and US situation comedies, and analyse their relationship to the socio-cultural context of their production. The module will discuss key themes in the development of situation comedy including the representation of gender, ethnicity, sexuality, family, and modes of production including studio based production, mockumentary, and documentary style.

    Read full details.

If you're studying full-time, each year (level) is worth 120 credits.

Year 1 (Level 4) modules include:

  • Media Histories
  • Media Genres
  • Principles and Practice in Marketing

Year 2 (Level 5) modules include:

  • Television Studies
  • Media Audiences
  • Advertising Theory and Practice
  • Media and Communities
  • Media Relations
  • Youth, Culture and the Media
  • Crime and the Media
  • Digital Humanities
  • Documentary Photography

Year 3 (Level 6) modules include:

  • Media, Culture and Identity
  • Globalisation and the Media
  • Creative Advertising and Copywriting
  • Situation Comedies
  • Analysing Popular Music
  • Marketing, Planning and Strategy

Graduates typically enter careers in media-related roles in the corporate and third sectors, including media relations work, public relations work, marketing work and media management roles. Students often pursue further study opportunities at master's level specialising in either media or marketing roles.

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of- the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

Fees and key information

Undergraduate
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N500

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