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Fashion Marketing and Journalism - BA (Hons)

Why study this course?

This undergraduate degree gives you the opportunity to study with experienced journalists and marketeers in the heart of London’s buzzing fashion scene. As industry experts, they’ll help you develop all the skills, knowledge and contacts you need for a career in fashion journalism. You’ll also gain first-hand experience of the industry during a work placement with some of the leading names in fashion marketing and journalism. Our journalism Tumblr page contains great information on what you can expect to get up to as part of your studies.

In the most recent (2015-16) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

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This degree course is designed to give you an in-depth understanding of the fashion industry and help you develop the writing, broadcasting and multimedia communication skills you need to forge a successful career. You’ll cover all aspects of the industry, from historical and theoretical backgrounds of journalism to international fashion strategy. You’ll also gain a solid grounding in media law – vital for a career in journalism - as well as first-hand knowledge of how the fashion business works.

Taught by practicing journalists and skilled marketers in the vibrant heart of London, you’ll gain all the skills required to write compelling academic essays, analyse and present marketing strategy and curate your own fashion blog.

To expand your skills, you’ll also undertake a work placement where you’ll develop the practical experience and industry contacts you need to get a head-start in your career. In addition, you'll discover what working in the industry is really like during "news" days, as you’ll practice working under the same pressure as media professionals. You'll also have the opportunity to develop your skills and study abroad, thanks to our partnership with a number of international universities.

On graduation, you’ll leave with all the relevant knowledge and skills you need for a career in fashion marketing and journalism. For more information, visit the Holloway Express, our independent news website run by London Metropolitan University’s journalism students. Alternatively, check out our Tumblr blog for news from staff, students and alumni of London Metropolitan University’s journalism subject area.

Assessment

A variety of assessment tools will be used to gauge your performance, including reports, essays, exams, group work and individual portfolio work.

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades BBC in three A levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • GCSE English at grade C (grade 4 from 2017) or above (or equivalent)

You will also need to submit a 200 word original piece of writing on an event that has recently happened in your area.

Applicants with relevant professional qualifications or extensive professional experience will also be considered on a case by case basis.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

The modules listed below are for the academic year 2017/18 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • all year (September start) - Monday morning

    This module provides an introduction to the discipline of fashion through analysis and understanding of a range of social, practical and theoretical issues, studying how history has shaped today’s fashion media and marketing industry. Looking at fashion in a UK and international context, the module will outline the economic, social and historical significance of the fashion industry alongside an understanding of fashion terminology, product life cycles and the fashion industry’s seasons. Assessment will be through multimedia group presentation, group coursework, individual coursework and tutor moderated self reflection.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday morning

    This module introduces students to the history of journalism, honourable and dishonourable, to the roles it has played and continues to play in society, and to the main theories used to understand how it works. Focusing on the UK, it will also highlight ethical concerns and take account of wider, global issues and contexts. This content will be used to develop transferable skills of critical thinking and analysis, crucial to employability.
    Political accounts, investigations which have transformed lives, human interest stories, arts reviews, in-depth profiles, cartoons, speculative columns, hot gossip, sports, fashion, celebrity… and now, for something completely different! What does it all mean and why do we produce and consume it? By the end of the module, students won’t necessarily have any answers, but they should be able to ask much better questions.
    Working together, individually and in small groups, students explore major events and stories, past and present. They develop skills of presentation and analysis, learning when to use academic writing and when the more vivid narrative of journalism can play an equally effective role. In addition, they will explore critically and practically, the techniques used in writing and broadcasting of the past so that they can better develop their own professional capacities in the future.
    Discussion, presentations, research, screenings and visits will all play a part in the development of critical thinking skills, which will be workshop-based.
    The module will be assessed by three essays and a self-assessed grid, which is moderated by tutors at the end of the year.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday morning

    This module introduces students to the practical and analytical skills (including looking at ethical problems) involved in professional news writing, newsgathering, collaborating in teams to produce stories, evaluating sources and revising writing.
    Students will be required to produce news copy in professional formats, which will include online posts using images, video and audio and the use of mobile technology.

    They will research and write a series of news articles and publish them on a class blog. They will learn newsgathering skills: analysis of reports, press releases and user-generated content; deducing news content from press conferences and announcements (diary items); following up human interest via face-to-face and phone interviews, including vox pops and the death knock; organising a team response to a major event; follow-up stories and case studies; analysing facts and figures to use in sidebar boxes; cultivating contacts and FoI.
    They will study contemporary news coverage to develop an understanding of how news stories are reported and created. They will discuss ethical, legal and commercial constraints on journalists and how different genres serve different markets.
    Accuracy, subediting, headlines and search engine optimisation will be important, as will developing stories through new media, images, audio, and video.
    The module will be assessed by two portfolios and a timed class exercise.

    The first portfolio consisting of a) news stories of 250 words and follow-up ideas, up to 1,000 words in total;

    The second portfolio of a) two non-diary sourced news features, with multi-media elements – could include voicer and piece to camera, or written text with images.
    b) one-minute audio and video vox pops, recorded and edited
    c) a log book of story construction, including contact details.

    The timed class exercise will comprise a) a news story of between 250-300 words; b) a short story (nib) of between 30-50 words; c) a tweet to link to the story.

    Contribution in class will be measured by a journal recording the student’s activity, weekly updated, moderated by tutors at the end of the teaching period. This to include links to Youtube, soundcloud etc, with multimedia elements.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    This module provides an introduction to the study of the marketing and communications. It outlines the fundamental principles, concepts and techniques, which are essential to understanding marketing as a philosophy of business in different environments. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision making based on the application of the marketing mix.

    Read full details.

Year 2 modules include:

  • This module currently runs:
    • all year (September start) - Thursday afternoon

    This module allows students to explore contemporary fashion branding, in retail and media, advancing their theoretical and practical marketing communications knowledge and critical understanding. Students will examine consumer and reader behaviour in relation to branding, considering tools, psychology and strategy in the marketing communications mix.
    Assessment will be through multimedia group presentation, a major group project, individual coursework and tutor moderated self reflection.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday morning

    This module covers what student journalists need to know about how Britain works and the place of journalism within debates about ethics and the legal system.
    Classes will look at the ethical and judicial frameworks and constraints which control the reporting of legal matters, including crime and its contexts. Students will explore these subjects from the industry viewpoint, learning how to find and develop stories within the social and political landscape of Britain today.
    Within public adminstration, classes will survey: national systems of government and representation; local government; citizen remedies and freedom of information; foreign policy, the EU and defence; social services and education; health; the judicial system (civil) and human rights; ermegency services; the criminal justice system, including police; finance and the stock exchange.

    At the heart of this course is the study of ethics. How journalists ought to behave – and what we can learn from those who do not behave properly – is particularly important to the profession. The public relies on the profession to give information. How should journalists get that information and how convey it?
    Ethics gives a deeper meaning to the study of the legal system for journalists. Classes will locate the law which journalists need to know, both civil and criminal, within a broader ethical framework in today’s multi-platform, multi-national world. Analysis of current cases and case law will be as important as knowledge of existing frameworks and codes.

    Field trips to magistrate’s courts and local authority meetings will be key to personal experience and understanding, as will guest speakers.
    Discussion, research, screenings and visits will all play a part in developing students’ critical thinking skills and the professional skill of accurate, legally acceptable writing.

    The module will be assessed by two portfolios (one of which includes multi media), an essay, and an online journal moderated by tutors at the end of the year.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Tuesday morning

    Students will work in teams in the newsroom to produce multi-platform journalism consistent with industry practice.

    Working within tight deadlines and adhering to professional codes and standards they will write and edit copy and scripts, headlines and picture captions and learn how to use words, images, graphics, audio and social media to construct narratives appropriate to the story and platform. They will develop competencies in the use of audio and video recording and editing, making particular use of smartphones, and learn how to draw traffic to their work by means of social media.

    In order to perform these tasks, students will take on a number of roles specified in published job descriptions. Students will be required to produce CVs, covering letters and portfolio websites, appear before an interview board and pitch story or programme ideas to commissioners.

    The development of students’ professional practice will be informed by sessions led by guest speakers from the industry and field trips to working news environments.

    The second half of the course will involve three six-hour long news days, which will offer chances to transform understandings into practice.

    Successful completion of this module will involve the preparation of journalism and employability portfolios to be developed for presentation to prospective employers.

    Assessment will involve three portfolios of journalism, and an employability portfolio.
    Contribution to news days will be both self-assessed and moderated by tutors.

    Read full details.
  • This module currently runs:
    • spring semester - Wednesday morning

    This module provides opportunities for students to gain experience of the journalistic working environment and to enhance and extend their learning by applying and building on their academic and journalistic skills.
    Students must find their three –week placement themselves, deploying employability and professional skills and their own developing portfolios.
    Placements will be supported by a session of workshops, of which students mustt attend the majority.
    Assessment will be by a reflective learning log, including ethical considerations and remarks by employers; a presentation to class and on the class blog; self-assessed engagement with classes when not on placement.

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday morning
    • spring semester - Wednesday morning

    This module enables students to undertake a short period of professional activity and to gain credit for their achievements. The activity can be employment activity, a work placement, professional training, volunteering activity in the not-for-profit sector, or where available, within a Virtual Business Environment within the University.

    It is expected that the student should work for 140 hours, for which they will be required to provide evidence. The 140 hours can be completed in 20 working days in a full-time mode during the summer (where available), or spread over a semester in a part-time mode.

    Additionally, learners may in some cases be able to utilise their existing part-time / vacation employment providing they can demonstrate that it is personally developmental and involves a level of responsibility (decided upon submission of the role details by the Module Leader).

    The work based learning activity should enable the student to build on previous experiences and learning gained within their academic course and elsewhere. It should provide learning opportunities for personal development. The student is encouraged and supported in developing the ability to identify applied knowledge and skills that enhance their work performance, ensure their continued improvement and apply theory to practice as appropriate. The learner should develop improved understanding of themselves, and the workplace through reflective and reflexive learning.

    • Students will be contacted soon after they register for the module (e.g. June for those registered for October) to ensure they understand the requirements and are able to find suitable activity
    • The University must ensure that suitable health and safety requirements are in place and the work activity needs to be approved by the module team before they start the role. The suitability of the opportunities will be assessed on an individual basis.
    • Where required, students will be supported in finding suitable opportunities and with all aspects of their job search and applications. The Careers and Employability Team will work with School teams to provide this support. However, it is the students’ responsibility to obtain suitable employment, and roles cannot be guaranteed.
    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday morning

    This module identifies and assesses key issues in the fashion buying and merchandising process in order to prepare those wishing to develop a career in fashion retailing for the commercial realities of the job. The module introduces students to the scope and function of fashion buying and merchandising in order for students to gain a clear understanding of how fashion buyers and merchandisers function and contribute, in their roles, to meeting the fashion consumers’ requirements as well as maximising retail profitability. The assessment strategy is set out in such a way that students have to carry out their assignments by means of a rigorously drafted research methodology.

    Read full details.
  • This module currently runs:
    • spring semester - Monday morning
    • autumn semester - Monday morning

    The fashion industry operates in a dynamic environment resulting in a rapid expansion of fashion internet retailing. Increasingly consumers are switching between channels in their purchasing of Fashion. This module extends and builds on a critical understanding and analysis of fashion etailing . The module examines the various factors which influence on line customer journey, trends in multichannel approaches and strategies. The module examines the various determinants of e- consumer/consumer & buyer behaviour. The module will deal with a range of theoretical, practical techniques in understanding and researching the management of fashion retailing.

    Read full details.
  • This module currently runs:
    • autumn semester - Monday morning

    Online and digital journalism skills are becoming essential for the industry and other media activities. New job roles are created for community managers and social media editors to increased vacancies for other new areas such as data journalism.

    This module equips you with the learning to critically understand social media for audience feedback, community development, story development, and understanding analytics: how analytics are used to build audiences and how this data influences editorial decisions.

    It will also teach the basics of data journalism, starting with spreadsheets and making sense of statistics, newsroom maths and storytelling using free visualisation tools. This module will introduce you to what you need to master in order for you to work in a professional capacity as a digital journalist.

    This module will combine teaching the technical skills with an introduction to software tools – including understanding HTML embedding and writing for online and using free software such as datawrapper, Tableau, Tineye, Hootsuite and more.

    Some programming knowledge or blogging experience will be useful, as well as skills with graphics, but the main aim of the course will be to understand the principles of social media, what works for online and telling meaningful data journalism stories. Ethical concerns will be highlighted throughout, looking at verification and fake news, looking at web tools like webarchive.org, checking IDs and images.

    The module will be assessed by timed in-class assessments, an investigative portfolio using sources, and entries to an online journal, moderated by tutors at the end of the teaching period.

    Read full details.
  • This module currently runs:
    • autumn semester - Friday morning

    This module offers an introduction to styling within fashion journalism and related industries, underpinned by an understanding of the relationship between the media and industry, surveying the cultural and global business issues which fashion journalists must understand. Merchandising and trend-spotting will be examined along with the role of the stylist in media and marketing.

    Formative assessment will involve weekly assignments which explore different arenas for and types of styling, developing employable skills in sourcing and resourcing looks and products for writing, photography, retail, events, blogging/vlogging, trends and catwalk shows, and new media networking. These will be discussed in class and on the class blog.

    Summative assessment will join these strands and take the form of a major styling project, focusing on a specific fashion business, event, publication or store, chosen in consultation with the module teaching team.

    Assessment tasks will be: a first piece of video; a portfolio of four short pieces (no more than 300 words each, with images for each); a final piece of up to 1,000 words which creates an original story with 10 self-created images (or can be video of 2 minutes), with an analytic log of research and sourcing (up to 1,000 words); and engagement with class, assessed through self-reflective journal.

    Read full details.
  • This module currently runs:
    • spring semester - Monday morning

    The last two decades has witnessed fundamental changes in the way in which people do business and communicate, socially and formally. A significant contributor to this phenomenon has been the introduction of the internet and social on-line sites such as Facebook, Twitter and Youtube as well as media/TV, MTV etc. Technological advancements have made the possibility of downloading music, videos, film an everyday feature. In terms of business and trading, there has been significant development in knowledge as a traded commodity and coupled with the internet, the ability to do business on a global scale has become an expected aspect of business.

    The way in which information is acquired, stored and protected has raised issues in relation to the existing boundaries of law and in some instances the development of new legal issues particularly in the area of intellectual property, contracts, privacy, Twitter and super injunctions.
    Information, creativity and access to knowledge has changed exponentially and as a consequence of these developments, protecting information, knowledge has become an essential element for businesses of all forms including the creative and consumer industries such as media, fashion and retail in particular as well as individuals. The legal issues raised have areas of commonality across these industries.

    Read full details.

Year 3 modules include:

  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    Students will work in teams in the multimedia newsroom to research, write and present multi-platform journalism, specifically in video and audio formats. Working to specified job descriptions they will take on responsibility for the editorial and production processing and use knowledge to spot and prepare stories for forward planning diaries, with due regard to ethical and professional considerations.

    Student will work to tight deadlines and adhere to professional codes and standards during editorial cycles, which will periodically be explored in four newsdays and in two newsweeks. These will develop employability and focus around industry practices, including news conferences, bulletins and multimedia links.

    Students will be given the opportunity to work in specific professional genres (news, features, sport etc) or specific media (audio, video, newspaper, online). They will write, subedit and re-version copy for different platforms and purposes. They will use mobile technology and social media to enhance news values.

    Students will be encouraged to develop a contacts book and to publish work in professional publications, as well as on the course website. Language, writing and presentation styles will be developed to match or improve on contemporary industry practice.

    Through tutor coaching they will improve skills such as video, audio and copy editing, writing and editing copy and scripts, headlines and picture captions and learn how to use words, images, graphics, audio and social media, including tweeting, to construct narratives appropriate to stories and platforms.

    Students will work in teams in the multimedia newsroom to research, write and present multi-platform journalism, specifically in video and audio formats. Working to specified job descriptions they will take on responsibility for the editorial and production processing and use knowledge to spot and prepare stories for forward planning diaries, with due regard to ethical and professional considerations.

    Student will work to tight deadlines and adhere to professional codes and standards during editorial cycles, which will periodically be explored in four newsdays and in two newsweeks. These will develop employability and focus around industry practices, including news conferences, bulletins and multimedia links.

    Students will be given the opportunity to work in specific professional genres (news, features, sport etc) or specific media (audio, video, newspaper, online). They will write, subedit and re-version copy for different platforms and purposes. They will use mobile technology and social media to enhance news values.

    Students will be encouraged to develop a contacts book and to publish work in professional publications, as well as on the course website. Language, writing and presentation styles will be developed to match or improve on contemporary industry practice.

    Through tutor coaching they will improve skills such as video, audio and copy editing, writing and editing copy and scripts, headlines and picture captions and learn how to use words, images, graphics, audio and social media, including tweeting, to construct narratives appropriate to stories and platforms.

    Student development will be informed by sessions led by guest speakers from the industry and field trips to working news environments.

    Assessment will involve three portfolios of journalism. Engagement with class will be self-assessed and moderated by tutors.

    Voice training will be incorporated in news days.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday morning

    Creating Packages develops the advanced professional skills taught at level 5: identifying subject matter and potential readerships, research, interviewing and editing techniques, on-the-spot reportage, and finding original angles and relevant sources for stories, to a stage where students originate and source the elements for their own journalism packages, based on a subject area of their own choice, rather than as directed by tutors.

    Each package will have three instances, in print and online (or vice versa), to reflect the multimedia nature of such products in contemporary journalism. News days will reinforce a professional sense of urgency and the need to meet deadlines.

    The module allows students to enhance their skills in writing news features arising from topical issues, using data for feature articles, developing more in-depth interviews and/or feature stories based on interviews and research. Students will be directed towards identifying subject matter and potential readerships, on-the-spot reportage skills, and finding original angles and relevant sources for their stories.

    Assessment will be of three portfolios of work, adapted for printed text and for online; two critical, self-reflective commentaries; and contribution to class, self-assessed through journals where students will self-assess their own work, their editorial roles and their participation in group contributions to class, including group and individual oral presentations (where attendance is mandatory). This will be moderated by tutor.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday afternoon

    This module provides the student with the opportunity to work independently on a project relevant to fashion journalism. The project will take the form of an in-depth study of a critical issue in the fashion industry, to be agreed with the tutor.
    Assessment will be made through an oral presentation, a critical essay, a piece of longform journalism and a personal learning record.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday afternoon

    This module allows students to explore in depth a topic of their own choice, arising out of previous study and subject to supervisor approval. It must be a piece of longform journalism, aimed at a specified audience, not a study of journalism.

    Independent but supported learning and sustained research and writing will provide a focus for refining and drawing together a wide range of transferable skills.

    These must result in a high quality piece of journalistic writing with an academically rigorous critical and research underpinning.

    A synopsis and project management schedule, demonstrating a research strategy submitted at week 12, will provide material for pdp and a signpost for further work.

    Read full details.
  • This module currently runs:
    • all year (September start) - Monday afternoon

    The Fashion Project is an alternate core for both BA (Hons) Fashion Retail Management and BA (Hons) Fashion Marketing & Business Management programmes. The module is predicated on individual learning – encouraging students to become independent researchers with supervision support from specialists in the field. It is therefore essential that students select feasible fashion-based topics that are of personal interest to which they are able to apply relevant academic marketing or management theories, concepts and tools.

    Read full details.
  • This module currently runs:
    • spring semester - Friday afternoon

    Arts Journalism investigates and teaches the specific professional techniques and practices of arts journalism – in music, film, literature, art, architecture, dance, theatre, and other areas of student interest which relate directly to employability. Throughout this 15-week module, the arts are placed in the context of the relationship between journalist practitioners (in print, radio and online) and the arts industries.
    Field trips and guest speakers will demonstrate in depth the connection between professional journalists and arts practitioners.
    This module also surveys the cultural, historical and global business issues and conditions within which arts journalism takes place, enabling self-reflective and critical perspectives.
    Students are encouraged to publish their work inside the university website and outside, building up contacts and a portfolio of pieces.
    Students are assessed through a portfolio of practical and critical work, which can be across platforms, a diary of their critical reactions to arts events, and a final 1,000-word piece of arts journalism.
    Class participation will be assessed through contribution to an online journal.

    Read full details.
  • This module currently runs:
    • autumn semester - Friday afternoon

    This module develops skills in and critical understanding of writing and reporting on fashion across multiple platforms including magazines, blogs, social media and video content. Looking at the latest trends and influence in the industry, and covering editorial and commercial case studies, students will develop working skills in fashion journalism, blogging, broadcasting and photography.
    Assessment will be through group presentation, a portfolio of work, a fashion blog project and tutor-moderated self reflection, using online journal.

    Read full details.
  • This module currently runs:
    • spring semester - Friday morning

    This module builds on level 4 & 5 learning to look at the fashion industry within a global context. It covers global supply chains and retailing, international branding and marketing communications and strategic decisions made by international fashion retail businesses. The module covers the biggest challenges - financial, political, ethical and sustainable - facing global fashion business. It also provides an overview of the international business concepts, frameworks and theories that form an understanding of global fashion strategy.
    Assessment will be made through group presentation, strategic group project, individual coursework and tutor moderated self reflection.

    Read full details.
  • This module currently runs:
    • all year (September start) - Monday afternoon
    • all year (September start) - Monday morning

    This module enables students to analyse and critically discuss the global fashion marketing environment in the light of new consumer markets, new production possibilities and global communication methods. Assessments require students to explore issues with regards to ethics, corporate social responsibility and globalisation.

    Read full details.

If you're studying full-time, each year (level) is worth 120 credits.

In Year 1, you’ll study the basic principles of fashion and journalism, including practical journalism and the principles of marketing.

In Year 2, you’ll extend your knowledge and study topics including fashion branding and media law, and choose from a range of optional modules including digital marketing, and styling and journalism. You’ll also acquire real-life experience of the industry during a journalism work placement.

In Year 3, you’ll hone your skills and study a wide range of topics, from broadcast journalism to creating packages. You'll also have a choice of three specialist projects and a selection of optional modules including fashion writing and reporting, and arts journalism. 

Year 1 core modules:

  • Fashion Concepts and Systems
  • Principles and Practice in Marketing
  • Practical Journalism
  • Journalism: History and Ideas

Year 2 core modules:

  • Fashion Branding and Journalism
  • Newsroom Production
  • Media Law and Ethics; Public Administration

Year 2 optional modules:

  • Digital Marketing
  • Work-Related Development 1
  • Styling and Journalism
  • Journalism Work Placement
  • Open Language Programme Module

Year 3 core modules:

  • Broadcast Journalism
  • Creating Packages
  • One of three projects (choose from: The Fashion Project or Journalism Project or Fashion Journalism Project)

Year 3 optional modules:

  • Fashion Writing and Reporting
  • Arts Journalism
  • Global Fashion Strategy

Read more about the modules for our course catalogue.

"London Met's Fashion Marketing and Journalism course provided me with invaluable copywriting and research skills along with a solid understanding of the UK media landscape and fashion industry which I was able to successfully apply to a range of diverse work experiences in fashion PR and digital communications."

Gaia de Siena, 2013

"My fashion marketing and journalism degree is very unique, a lot of universities don't combine these two subjects. This impresses my employers as it's an unusual and impressive combination of subjects. It's great to understand and be able to analyse each and every brand you come across - who their target audience is and why they position themselves in a certain way. There's a reason behind every campaign and move etc. The journalism side has taught me how to approach publications when pitching story ideas, which has led to articles being published as well as being the Fashion Editor of my own online magazine (Navy Magazine) with fellow London Met Journalism students!"

Laura Allbones, 2016

During this degree, you’ll gain the qualifications and skills you need for a range of roles in fashion journalism, newspapers and magazines (both print and online), including careers as a fashion critic, fashion reporter and fashion writer.

You’ll also have the chance to develop your practical skills through a hands-on work placement. These can be organised via our specialist Career Development and Employment Service.

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.

All applicants applying to begin a course starting in January must apply direct to the University.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

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