Fashion Marketing and Journalism - BA (Hons)
Why study this course?
This undergraduate degree gives you the opportunity to study with experienced journalists and marketeers in the heart of London’s buzzing fashion scene. As industry experts, they’ll help you develop all the skills, knowledge and contacts you need for a career in fashion journalism. You’ll also gain first-hand experience of the industry during a work placement with some of the leading names in fashion marketing and journalism. Our journalism Tumblr page contains great information on what you can expect to get up to as part of your studies.
In the most recent (2015-16) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.
This degree course is designed to give you an in-depth understanding of the fashion industry and help you develop the writing, broadcasting and multimedia communication skills you need to forge a successful career. You’ll cover all aspects of the industry, from historical and theoretical backgrounds of journalism to international fashion strategy. You’ll also gain a solid grounding in media law – vital for a career in journalism - as well as first-hand knowledge of how the fashion business works.
Taught by practicing journalists and skilled marketers in the vibrant heart of London, you’ll gain all the skills required to write compelling academic essays, analyse and present marketing strategy and curate your own fashion blog.
To expand your skills, you’ll also undertake a work placement where you’ll develop the practical experience and industry contacts you need to get a head-start in your career. In addition, you'll discover what working in the industry is really like during "news" days, as you’ll practice working under the same pressure as media professionals. You'll also have the opportunity to develop your skills and study abroad, thanks to our partnership with a number of international universities.
On graduation, you’ll leave with all the relevant knowledge and skills you need for a career in fashion marketing and journalism. For more information, visit the Holloway Express, our independent news website run by London Metropolitan University’s journalism students. Alternatively, check out our Tumblr blog for news from staff, students and alumni of London Metropolitan University’s journalism subject area.
A variety of assessment tools will be used to gauge your performance, including reports, essays, exams, group work and individual portfolio work.
In addition to the University's standard entry requirements, you should have:
- a minimum of grades BBC in three A levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
- GCSE English at grade C (grade 4 from 2017) or above (or equivalent)
If you do not have traditional qualifications or cannot meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing the Media and Communications Extended Degree.
Applicants with relevant professional qualifications or extensive professional experience will also be considered on a case by case basis.
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you're studying full-time, each year (level) is worth 120 credits.
In Year 1, you’ll study the basic principles of fashion and journalism, including practical journalism and the principles of marketing.
In Year 2, you’ll extend your knowledge and study topics including fashion branding and media law, and choose from a range of optional modules including digital marketing, and styling and journalism. You’ll also acquire real-life experience of the industry during a journalism work placement.
In Year 3, you’ll hone your skills and study a wide range of topics, from broadcast journalism to creating packages. You'll also have a choice of three specialist projects and a selection of optional modules including fashion writing and reporting, and arts journalism.
Year 1 core modules:
- Fashion Concepts and Systems
- Principles and Practice in Marketing
- Practical Journalism
- Journalism: History and Ideas
Year 2 core modules:
- Fashion Branding and Journalism
- Newsroom Production
- Media Law and Ethics; Public Administration
Year 2 optional modules:
- Digital Marketing
- Work-Related Development 1
- Styling and Journalism
- Journalism Work Placement
- Open Language Programme Module
Year 3 core modules:
- Broadcast Journalism
- Creating Packages
- One of three projects (choose from: The Fashion Project or Journalism Project or Fashion Journalism Project)
Year 3 optional modules:
- Fashion Writing and Reporting
- Arts Journalism
- Global Fashion Strategy
"London Met's Fashion Marketing and Journalism course provided me with invaluable copywriting and research skills along with a solid understanding of the UK media landscape and fashion industry which I was able to successfully apply to a range of diverse work experiences in fashion PR and digital communications."
Gaia de Siena, 2013
"My fashion marketing and journalism degree is very unique, a lot of universities don't combine these two subjects. This impresses my employers as it's an unusual and impressive combination of subjects. It's great to understand and be able to analyse each and every brand you come across - who their target audience is and why they position themselves in a certain way. There's a reason behind every campaign and move etc. The journalism side has taught me how to approach publications when pitching story ideas, which has led to articles being published as well as being the Fashion Editor of my own online magazine (Navy Magazine) with fellow London Met Journalism students!"
Laura Allbones, 2016
During this degree, you’ll gain the qualifications and skills you need for a range of roles in fashion journalism, newspapers and magazines (both print and online), including careers as a fashion critic, fashion reporter and fashion writer.
You’ll also have the chance to develop your practical skills through a hands-on work placement. These can be organised via our specialist Career Development and Employment Service.
We're investing in an exciting, multimillion pound transformation of the London Metropolitan University campus, between 2016 and 2020. We’re moving all of our activity to one place, our current Holloway campus in Islington, north London. This will mean the teaching locations of some courses will change over time.
Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.
All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
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How to apply
If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.
UK/EU applicants for part-time study should apply direct to the University.
Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.
When to apply
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.
If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.
Fees and key information
News and success stories
London Metropolitan University hosted a panel discussion on Wednesday 7 March to investigate and debate whether human rights should be compromised in the interest of national security.
Fashion students at the Cass have been gearing up for the annual PROJECT RED fashion show.
The University hosted a panel of fashion industry experts to discuss how diversity should be embraced within the industry.
Join our star-studded panel for an evening of debate and discussion as we examine whether fashion is unfair?
Knife crime, racism and the use of police force among the hotly debated topics in ‘What is a Londoner’ event, write students Omotolani Shokeye, Rohma Ejaz and Shannon Eades.
woman in red dress sashays down catwalk
24 February 5pm
First year fashion students bring the catwalk to The Cass as part of Celebration Week.
A media interview
The NSS results in the School of Media, Culture and Communication show that it is going from strength to strength and that the students who study in it are too.
Meet the team
Date 18 Apr 2018 Time 1:00 PM Venue London Metropolitan University
166-220 Holloway Rd
This Mini Open Day is for those who are interested in studying with us on human sciences, social sciences, social professions, computing and digital media subjects (see subject area list below). We... more
Date 3 May 2018 Time 6:00 PM Venue Tower Building
166-220 Holloway Road
Touring our Holloway campus* is an excellent way to experience life at London Metropolitan University. One of our student ambassadors will guide you around our state-of-the-art facilities, such as the... more