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Beauty Marketing and Journalism - BA (Hons)

Why study this course?

The global beauty industry is growing fast, with the current value estimated at more than £300 billion. Shoppers are spending more than ever on these products, and as such retailers are investing in ways to make sure their products are chosen. This also means that shoppers want be sure they’re buying the best products, and are seeking out articles and product information before committing to a purchase. This unique course will equip you with both the marketing and the journalism skills needed to meet the needs of retailers and consumers. For the latest news from journalism staff, students and alumni, check out the official Tumbr page.

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You’ll gain insight into the global beauty industry and will follow the story of products from concept to retail. You'll learn about beauty through the ages and the psychology of industry as well as studying broader fashion-focused modules. This will give you an understanding of how products are created and the influence they have on businesses and people around the world.

At the same time you’ll develop key journalistic skills such as research, writing, broadcasting, communication and multimedia. You’ll study the historical and theoretical backgrounds of journalism and will gain a grounding in media law.

Taught by practising journalists and skilled marketing professionals, the course includes news days where you will work under the same pressures as media professionals and a wealth of work placement opportunities. These give you valuable professional experience as well as helping you to network within the industry.

You'll leave the course with the relevant knowledge and skills for a successful career within the beauty industry, whether you choose to pursue marketing, beauty journalism or even set up your own business.


Assessment modes include reports, essays, exams, group work and individual portfolio work.

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades BBC in three A levels in academic or business subjects (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

If you do not have traditional qualifications or cannot meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing the Media and Communications Extended Degree.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you're studying full-time, each year (level) is worth 120 credits.

Year 1 (Level 4) modules include:

  • Fashion Concept and Systems
  • Principles and Practice in Marketing
  • Practical Journalism
  • Journalism: History and Ideas

Year 2 (Level 5) modules include:

  • Beauty Through the Ages: a Critical History of Beauty
  • Fashion Branding and Communication
  • Newsroom Production
  • Media Law and Ethics; Public Administration
  • Digital Marketing
  • Work-Related Development 1
  • Styling and Journalism
  • Journalism Work Placement
  • Open Language Programme Module

Year 3 (Level 6) modules include:

  • Psychology in the Beauty Industry
  • International Fashion Strategy
  • The Fashion Project
  • Journalism Project
  • Fashion Journalism
  • Arts Journalism

This is a new course (September 2016). Graduates from the University's existing Journalism BA degree have had this to say.

There are many exciting creative roles this course could help you reach for. You could pursue a career as a writer, as a fashion and beauty industry critic or as a beauty reporter.

You’ll also be equipped to start a career in the wider beauty industry, whether within marketing and communications or in an alternative field of interest such as advertising or merchandising.

This is a new course, but graduates of our related Fashion Marketing and Journalism BA have found employment working as a production assistant and within communications and PR. 

We're investing in an exciting, multimillion pound transformation of the London Metropolitan University campus, between 2016 and 2020. We’re moving all of our activity to one place, our current Holloway campus in Islington, north London. This will mean the teaching locations of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of- the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things such as equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged. 

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How to apply

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

Fees and key information

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