Skip to Site Navigation Skip to Main Content Skip to Footer

Beauty Marketing and Journalism - BA (Hons)

Why study this course?

The global beauty industry is growing fast, with the current value estimated at more than £300 billion. Shoppers are spending more than ever on these products, and as such retailers are investing in ways to make sure their products are chosen. This also means that shoppers want be sure they’re buying the best products, and are seeking out articles and product information before committing to a purchase. This unique course will equip you with both the marketing and the journalism skills needed to meet the needs of retailers and consumers. For the latest news from journalism staff, students and alumni, check out the official Tumbr page.

Apply through Clearing now:

Chat

Register your interest Enquire now Add to my prospectus Apply now

Open all

You’ll gain insight into the global beauty industry and will follow the story of products from concept to retail. You'll learn about beauty through the ages and the psychology of industry as well as studying broader fashion-focused modules. This will give you an understanding of how products are created and the influence they have on businesses and people around the world.

At the same time you’ll develop key journalistic skills such as research, writing, broadcasting, communication and multimedia. You’ll study the historical and theoretical backgrounds of journalism and will gain a grounding in media law.

Taught by practising journalists and skilled marketing professionals, the course includes news days where you will work under the same pressures as media professionals and a wealth of work placement opportunities. These give you valuable professional experience as well as helping you to network within the industry.

You'll leave the course with the relevant knowledge and skills for a successful career within the beauty industry, whether you choose to pursue marketing, beauty journalism or even set up your own business.

Assessment

Assessment modes include reports, essays, exams, group work and individual portfolio work.

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades BBC in three A levels in academic or business subjects (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

You'll also need to submit a 200 word original piece of writing on an event that has recently happened in your locality.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

The modules listed below are for the academic year 2017/18 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • all year (September start) - Monday morning

    This module provides an introduction to the discipline of fashion through analysis and understanding of a range of social, practical and theoretical issues, studying how history has shaped today’s fashion media and marketing industry. Looking at fashion in a UK and international context, the module will outline the economic, social and historical significance of the fashion industry alongside an understanding of fashion terminology, product life cycles and the fashion industry’s seasons. Assessment will be through multimedia group presentation, group coursework, individual coursework and tutor moderated self reflection.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday morning

    This module introduces students to the history of journalism, honourable and dishonourable, to the roles it has played and continues to play in society, and to the main theories used to understand how it works. Focusing on the UK, it will also highlight ethical concerns and take account of wider, global issues and contexts. This content will be used to develop transferable skills of critical thinking and analysis, crucial to employability.
    Political accounts, investigations which have transformed lives, human interest stories, arts reviews, in-depth profiles, cartoons, speculative columns, hot gossip, sports, fashion, celebrity… and now, for something completely different! What does it all mean and why do we produce and consume it? By the end of the module, students won’t necessarily have any answers, but they should be able to ask much better questions.
    Working together, individually and in small groups, students explore major events and stories, past and present. They develop skills of presentation and analysis, learning when to use academic writing and when the more vivid narrative of journalism can play an equally effective role. In addition, they will explore critically and practically, the techniques used in writing and broadcasting of the past so that they can better develop their own professional capacities in the future.
    Discussion, presentations, research, screenings and visits will all play a part in the development of critical thinking skills, which will be workshop-based.
    The module will be assessed by three essays and a self-assessed grid, which is moderated by tutors at the end of the year.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday morning

    This module introduces students to the practical and analytical skills (including looking at ethical problems) involved in professional news writing, newsgathering, collaborating in teams to produce stories, evaluating sources and revising writing.
    Students will be required to produce news copy in professional formats, which will include online posts using images, video and audio and the use of mobile technology.

    They will research and write a series of news articles and publish them on a class blog. They will learn newsgathering skills: analysis of reports, press releases and user-generated content; deducing news content from press conferences and announcements (diary items); following up human interest via face-to-face and phone interviews, including vox pops and the death knock; organising a team response to a major event; follow-up stories and case studies; analysing facts and figures to use in sidebar boxes; cultivating contacts and FoI.
    They will study contemporary news coverage to develop an understanding of how news stories are reported and created. They will discuss ethical, legal and commercial constraints on journalists and how different genres serve different markets.
    Accuracy, subediting, headlines and search engine optimisation will be important, as will developing stories through new media, images, audio, and video.
    The module will be assessed by two portfolios and a timed class exercise.

    The first portfolio consisting of a) news stories of 250 words and follow-up ideas, up to 1,000 words in total;

    The second portfolio of a) two non-diary sourced news features, with multi-media elements – could include voicer and piece to camera, or written text with images.
    b) one-minute audio and video vox pops, recorded and edited
    c) a log book of story construction, including contact details.

    The timed class exercise will comprise a) a news story of between 250-300 words; b) a short story (nib) of between 30-50 words; c) a tweet to link to the story.

    Contribution in class will be measured by a journal recording the student’s activity, weekly updated, moderated by tutors at the end of the teaching period. This to include links to Youtube, soundcloud etc, with multimedia elements.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    This module provides an introduction to the study of the marketing and communications. It outlines the fundamental principles, concepts and techniques, which are essential to understanding marketing as a philosophy of business in different environments. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision making based on the application of the marketing mix.

    Read full details.

Year 2 modules include:

  • This module currently runs:
    • all year (September start) - Thursday afternoon

    This module allows students to explore contemporary fashion branding, in retail and media, advancing their theoretical and practical marketing communications knowledge and critical understanding. Students will examine consumer and reader behaviour in relation to branding, considering tools, psychology and strategy in the marketing communications mix.
    Assessment will be through multimedia group presentation, a major group project, individual coursework and tutor moderated self reflection.

    Read full details.
  • This module currently runs:
    • spring semester - Wednesday morning

    This module provides opportunities for students to gain experience of the journalistic working environment and to enhance and extend their learning by applying and building on their academic and journalistic skills.
    Students must find their three –week placement themselves, deploying employability and professional skills and their own developing portfolios.
    Placements will be supported by a session of workshops, of which students mustt attend the majority.
    Assessment will be by a reflective learning log, including ethical considerations and remarks by employers; a presentation to class and on the class blog; self-assessed engagement with classes when not on placement.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday morning

    This module covers what student journalists need to know about how Britain works and the place of journalism within debates about ethics and the legal system.
    Classes will look at the ethical and judicial frameworks and constraints which control the reporting of legal matters, including crime and its contexts. Students will explore these subjects from the industry viewpoint, learning how to find and develop stories within the social and political landscape of Britain today.
    Within public adminstration, classes will survey: national systems of government and representation; local government; citizen remedies and freedom of information; foreign policy, the EU and defence; social services and education; health; the judicial system (civil) and human rights; ermegency services; the criminal justice system, including police; finance and the stock exchange.

    At the heart of this course is the study of ethics. How journalists ought to behave – and what we can learn from those who do not behave properly – is particularly important to the profession. The public relies on the profession to give information. How should journalists get that information and how convey it?
    Ethics gives a deeper meaning to the study of the legal system for journalists. Classes will locate the law which journalists need to know, both civil and criminal, within a broader ethical framework in today’s multi-platform, multi-national world. Analysis of current cases and case law will be as important as knowledge of existing frameworks and codes.

    Field trips to magistrate’s courts and local authority meetings will be key to personal experience and understanding, as will guest speakers.
    Discussion, research, screenings and visits will all play a part in developing students’ critical thinking skills and the professional skill of accurate, legally acceptable writing.

    The module will be assessed by two portfolios (one of which includes multi media), an essay, and an online journal moderated by tutors at the end of the year.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Tuesday morning

    Students will work in teams in the newsroom to produce multi-platform journalism consistent with industry practice.

    Working within tight deadlines and adhering to professional codes and standards they will write and edit copy and scripts, headlines and picture captions and learn how to use words, images, graphics, audio and social media to construct narratives appropriate to the story and platform. They will develop competencies in the use of audio and video recording and editing, making particular use of smartphones, and learn how to draw traffic to their work by means of social media.

    In order to perform these tasks, students will take on a number of roles specified in published job descriptions. Students will be required to produce CVs, covering letters and portfolio websites, appear before an interview board and pitch story or programme ideas to commissioners.

    The development of students’ professional practice will be informed by sessions led by guest speakers from the industry and field trips to working news environments.

    The second half of the course will involve three six-hour long news days, which will offer chances to transform understandings into practice.

    Successful completion of this module will involve the preparation of journalism and employability portfolios to be developed for presentation to prospective employers.

    Assessment will involve three portfolios of journalism, and an employability portfolio.
    Contribution to news days will be both self-assessed and moderated by tutors.

    Read full details.
  • This module currently runs:
    • autumn semester - Monday morning

    Online and digital journalism skills are becoming essential for the industry and other media activities. New job roles are created for community managers and social media editors to increased vacancies for other new areas such as data journalism.

    This module equips you with the learning to critically understand social media for audience feedback, community development, story development, and understanding analytics: how analytics are used to build audiences and how this data influences editorial decisions.

    It will also teach the basics of data journalism, starting with spreadsheets and making sense of statistics, newsroom maths and storytelling using free visualisation tools. This module will introduce you to what you need to master in order for you to work in a professional capacity as a digital journalist.

    This module will combine teaching the technical skills with an introduction to software tools – including understanding HTML embedding and writing for online and using free software such as datawrapper, Tableau, Tineye, Hootsuite and more.

    Some programming knowledge or blogging experience will be useful, as well as skills with graphics, but the main aim of the course will be to understand the principles of social media, what works for online and telling meaningful data journalism stories. Ethical concerns will be highlighted throughout, looking at verification and fake news, looking at web tools like webarchive.org, checking IDs and images.

    The module will be assessed by timed in-class assessments, an investigative portfolio using sources, and entries to an online journal, moderated by tutors at the end of the teaching period.

    Read full details.
  • This module currently runs:
    • autumn semester - Friday morning

    This module offers an introduction to styling within fashion journalism and related industries, underpinned by an understanding of the relationship between the media and industry, surveying the cultural and global business issues which fashion journalists must understand. Merchandising and trend-spotting will be examined along with the role of the stylist in media and marketing.

    Formative assessment will involve weekly assignments which explore different arenas for and types of styling, developing employable skills in sourcing and resourcing looks and products for writing, photography, retail, events, blogging/vlogging, trends and catwalk shows, and new media networking. These will be discussed in class and on the class blog.

    Summative assessment will join these strands and take the form of a major styling project, focusing on a specific fashion business, event, publication or store, chosen in consultation with the module teaching team.

    Assessment tasks will be: a first piece of video; a portfolio of four short pieces (no more than 300 words each, with images for each); a final piece of up to 1,000 words which creates an original story with 10 self-created images (or can be video of 2 minutes), with an analytic log of research and sourcing (up to 1,000 words); and engagement with class, assessed through self-reflective journal.

    Read full details.

Year 3 modules include:

  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    Students will work in teams in the multimedia newsroom to research, write and present multi-platform journalism, specifically in video and audio formats. Working to specified job descriptions they will take on responsibility for the editorial and production processing and use knowledge to spot and prepare stories for forward planning diaries, with due regard to ethical and professional considerations.

    Student will work to tight deadlines and adhere to professional codes and standards during editorial cycles, which will periodically be explored in four newsdays and in two newsweeks. These will develop employability and focus around industry practices, including news conferences, bulletins and multimedia links.

    Students will be given the opportunity to work in specific professional genres (news, features, sport etc) or specific media (audio, video, newspaper, online). They will write, subedit and re-version copy for different platforms and purposes. They will use mobile technology and social media to enhance news values.

    Students will be encouraged to develop a contacts book and to publish work in professional publications, as well as on the course website. Language, writing and presentation styles will be developed to match or improve on contemporary industry practice.

    Through tutor coaching they will improve skills such as video, audio and copy editing, writing and editing copy and scripts, headlines and picture captions and learn how to use words, images, graphics, audio and social media, including tweeting, to construct narratives appropriate to stories and platforms.

    Students will work in teams in the multimedia newsroom to research, write and present multi-platform journalism, specifically in video and audio formats. Working to specified job descriptions they will take on responsibility for the editorial and production processing and use knowledge to spot and prepare stories for forward planning diaries, with due regard to ethical and professional considerations.

    Student will work to tight deadlines and adhere to professional codes and standards during editorial cycles, which will periodically be explored in four newsdays and in two newsweeks. These will develop employability and focus around industry practices, including news conferences, bulletins and multimedia links.

    Students will be given the opportunity to work in specific professional genres (news, features, sport etc) or specific media (audio, video, newspaper, online). They will write, subedit and re-version copy for different platforms and purposes. They will use mobile technology and social media to enhance news values.

    Students will be encouraged to develop a contacts book and to publish work in professional publications, as well as on the course website. Language, writing and presentation styles will be developed to match or improve on contemporary industry practice.

    Through tutor coaching they will improve skills such as video, audio and copy editing, writing and editing copy and scripts, headlines and picture captions and learn how to use words, images, graphics, audio and social media, including tweeting, to construct narratives appropriate to stories and platforms.

    Student development will be informed by sessions led by guest speakers from the industry and field trips to working news environments.

    Assessment will involve three portfolios of journalism. Engagement with class will be self-assessed and moderated by tutors.

    Voice training will be incorporated in news days.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday morning

    Creating Packages develops the advanced professional skills taught at level 5: identifying subject matter and potential readerships, research, interviewing and editing techniques, on-the-spot reportage, and finding original angles and relevant sources for stories, to a stage where students originate and source the elements for their own journalism packages, based on a subject area of their own choice, rather than as directed by tutors.

    Each package will have three instances, in print and online (or vice versa), to reflect the multimedia nature of such products in contemporary journalism. News days will reinforce a professional sense of urgency and the need to meet deadlines.

    The module allows students to enhance their skills in writing news features arising from topical issues, using data for feature articles, developing more in-depth interviews and/or feature stories based on interviews and research. Students will be directed towards identifying subject matter and potential readerships, on-the-spot reportage skills, and finding original angles and relevant sources for their stories.

    Assessment will be of three portfolios of work, adapted for printed text and for online; two critical, self-reflective commentaries; and contribution to class, self-assessed through journals where students will self-assess their own work, their editorial roles and their participation in group contributions to class, including group and individual oral presentations (where attendance is mandatory). This will be moderated by tutor.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday afternoon

    This module provides the student with the opportunity to work independently on a project relevant to fashion journalism. The project will take the form of an in-depth study of a critical issue in the fashion industry, to be agreed with the tutor.
    Assessment will be made through an oral presentation, a critical essay, a piece of longform journalism and a personal learning record.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday afternoon

    This module allows students to explore in depth a topic of their own choice, arising out of previous study and subject to supervisor approval. It must be a piece of longform journalism, aimed at a specified audience, not a study of journalism.

    Independent but supported learning and sustained research and writing will provide a focus for refining and drawing together a wide range of transferable skills.

    These must result in a high quality piece of journalistic writing with an academically rigorous critical and research underpinning.

    A synopsis and project management schedule, demonstrating a research strategy submitted at week 12, will provide material for pdp and a signpost for further work.

    Read full details.
  • This module currently runs:
    • all year (September start) - Monday afternoon

    The Fashion Project is an alternate core for both BA (Hons) Fashion Retail Management and BA (Hons) Fashion Marketing & Business Management programmes. The module is predicated on individual learning – encouraging students to become independent researchers with supervision support from specialists in the field. It is therefore essential that students select feasible fashion-based topics that are of personal interest to which they are able to apply relevant academic marketing or management theories, concepts and tools.

    Read full details.
  • This module currently runs:
    • autumn semester - Friday afternoon

    This module develops skills in and critical understanding of writing and reporting on fashion across multiple platforms including magazines, blogs, social media and video content. Looking at the latest trends and influence in the industry, and covering editorial and commercial case studies, students will develop working skills in fashion journalism, blogging, broadcasting and photography.
    Assessment will be through group presentation, a portfolio of work, a fashion blog project and tutor-moderated self reflection, using online journal.

    Read full details.
  • This module currently runs:
    • spring semester - Friday morning

    This module builds on level 4 & 5 learning to look at the fashion industry within a global context. It covers global supply chains and retailing, international branding and marketing communications and strategic decisions made by international fashion retail businesses. The module covers the biggest challenges - financial, political, ethical and sustainable - facing global fashion business. It also provides an overview of the international business concepts, frameworks and theories that form an understanding of global fashion strategy.
    Assessment will be made through group presentation, strategic group project, individual coursework and tutor moderated self reflection.

    Read full details.
  • This module currently runs:
    • spring semester - Friday afternoon

    This module aims to develop a sophisticated understanding of how psychology is used in the beauty industry. It combines a practical approach – what sells? – with a critical evaluation – how far do critical frameworks past and present allow us to understand the dynamic interactions of consumer and practitioner?
    Looking at feminism, stereotyping, psychoanalysis, philosophy and anthropology, the module will hone students’ critical thinking with a view to making them aware, self-aware and ethically rigorous.

    Read full details.
  • This module currently runs:
    • spring semester - Friday afternoon

    This module develops professional skills of the journalist in writing about science. It is both theoretical and practical.
    Students will examine historical and current writing about science, look at the role of media in informing public debates and analyse communications issues. They will cover how scientific research is undertaken, globally and in the UK, and the influence of funding and lobbies (for example on tobacco consumption or climate change).
    They will explore how to cover protests, lobbying and direct action, on the one hand, and learn how to extract the information for stories from scientific data, journal articles and reports, on the other. They will take into account the ethics of how to cover health campaigns, from human interest stories to funding disputes and the bottom line.
    They will explore, through discussion, presentation and professional practice, links with grassroots organisations, PR and internal comms professionals, viral and social media, human interest stories and running appeals. They will become familiar with the basic legal frameworks around defamation, confidence and data protection as they apply to research and research protocols.
    They will produce original journalistic work, which they must pitch to their classmates and tutor.
    Formative assessment will be an essay on the pitfalls and triumphs of science journalism, as emplified in current UK and USA practice.
    An overview of media law and ethical considerations will underpin a summative project of practical journalism which will combine original research, in either a series of three short articles or one long article (or multi-media equivalents) and a log of research and contacts.

    Read full details.

If you're studying full-time, each year (level) is worth 120 credits.

Year 1 (Level 4) modules include:

  • Fashion Concept and Systems
  • Principles and Practice in Marketing
  • Practical Journalism
  • Journalism: History and Ideas


Year 2 (Level 5) modules include:

  • Beauty Through the Ages: a Critical History of Beauty
  • Fashion Branding and Communication
  • Newsroom Production
  • Media Law and Ethics; Public Administration
  • Digital Marketing
  • Work-Related Development 1
  • Styling and Journalism
  • Journalism Work Placement
  • Open Language Programme Module


Year 3 (Level 6) modules include:

  • Psychology in the Beauty Industry
  • International Fashion Strategy
  • The Fashion Project
  • Journalism Project
  • Fashion Journalism
  • Arts Journalism

There are many exciting creative roles this course could help you reach for. You could pursue a career as a writer, as a fashion and beauty industry critic or as a beauty reporter.

You’ll also be equipped to start a career in the wider beauty industry, whether within marketing and communications or in an alternative field of interest such as advertising or merchandising.

This is a new course, but graduates of our related Fashion Marketing and Journalism BA have found employment working as a production assistant and within communications and PR. 

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time. 

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of- the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things such as equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged. 

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

Applying for September 2017

UK/EU students wishing to begin this course studying full-time in September 2017 should apply by calling the Clearing hotline on .

Applicants from outside the EU should refer to our guidance for international students during Clearing.

Part-time applicants should apply direct to the University online.

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.

All applicants applying to begin a course starting in January must apply direct to the University.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

Fees and key information

Undergraduate
Please select your entry point to display the fee
P501

News and success stories

Meet the team


Visit us