Cass Visual Communication

Image by Ina Pasilyte

"Cass Visual Communications is an ever-changing area, but fundamentally it’s graphic design and illustration though it’s very cross-pollinated and collaborative. The industries range from print-based editorial work, to future facing interactive digital discoveries and narrative based illustration for branding and app design. So it’s a very broad area that embraces specialist approaches and also collaborative working methods." Susanna Edwards, Head of Cass Visual Communication.


Cass Visual Communication

Visual Communications establishes core discipline fundamentals alongside critical design thinking and practice. Studio based learning enables both specialized and broad based modes of practice which often link to industry partnerships. Our courses equip students with the skills and links necessary for industry practice.

Illustration explores the potential of visual communication through applied and commercial image making and sequential narrative. Visual storytelling that extends beyond just typically traditional areas such as publishing and editorial to emerging applications such as brand related storytelling, games, ‘app’ design and digital animation. We focus and emphasise thinking and making with a future facing attitude that evolves in relation and connection to the industry. We hone your personal practice whilst creating a competitive array of skills and tools to use in your future career. This combination allows for well-rounded growth and a contemporary take on illustration and the culture surrounding it.

Graphic Design embraces the realm of traditionally taught fundamentals whilst exploring current, contemporary applications of design. Learning experiences encompass everything from type fundamentals, drawing and letterpress printing to ‘app’ design, user experiences, human centered design and connected communication platforms. We encourage the investigation of relevant, critical themes (such as audience, context, tone and effective methods of visual communication) through studio based practice in conjunction with workshops, lectures and external visits with leading practitioners in the industry.



Graphic Design


Graphic Design
MA by Project

Undergraduate courses

Postgraduate courses

Recent Successes


Kieron Baroutchi

London based Graphic Artist and Educator

Works within the disciplines of Graphic Design, Illustration, Animation and Printmaking.

Sara Carneholm

Graphic designer

Course leader for Graphic Design.

Susanna Edwards

Head of Cass Visual Communication

Works in the realm of visual communication, as a researcher, consultant, art director, designer, design–writer and educator.

Emma Davenport

Emma is a senior lecturer with The Cass.

Emma teaches on Critical and Contextual Studies.

Emily Evans


Emily teaches on the Graphic Design BA (Hons), Illustration and Animation BA (Hons) and Design for Publishing BA (Hons).

Damian Grist

Senior Technician - Printroom

Completed a MA in Fine Art at London Metropolitan University.

Alistair Hall

Visiting Lecturer Graphic Design

An award-winning graphic designer based in London, Alistair has been running his own design studio, We Made This, since 2004.

Angharad Lewis

A writer, editor and lecturer based in London, Angharad is the course leader for Design for Publishing BA (Hons).

Teaches on Graphic Design BA (Hons), Illustration and Animation BA (Hons) and Design for Publishing BA (Hons).

Heather McDonough

Teaches on the BA (Hons) Graphic Design

Heather McDonough is a fine art photographer with a background in print and design.

Clare Qualmann

Teaches on BA (Hons) Graphic Design

Clare Qualmann is a London based artist working across a wide range of media; from drawing and sculpture to text-works and live art events (often in the form of walks).

Ricardo Eversley

Senior Lecturer

London based Creative and Senior Lecturer whose career focuses on the conversation between modern digital techniques and traditional graphic communication processes and narratives.

Michelle Salamon

Course leader for Illustration and Animation BA (Hons).

Michelle Salamon is an animator, illustrator and designer.

Kim Vousden

Graphic designer,typographer and image maker

Teaches letterpress and relief printmaking.

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