Guildhall hosts inaugural lecture

Industry expert Adam Goodyer, CEO and co-founder of Concert Live and LiveStyled held an exciting guest talk at Guildhall.
Date: 01/04/2016

Visiting Professor Adam Goodyer, CEO and co-founder of Concert Live and LiveStyled held an exciting guest talk to our BA Music Business and Live Entertainment students, on the transformation of entertainment businesses, affecting all areas of music events, festivals and gigs. Adam paid special attention to new opportunities in business modelling for music and events, use of intelligence, data and mobile tech marketing and advanced merchandising. He also covered how his company is penetrating new markets and events sectors across the world of entertainment businesses, affecting all areas of music events, festivals and gigs.