Fashion Marketing and Business ManagementBA (Hons)

Contextualising Fashion

Addressing pivotal moments and movements in the emergence and development of a ‘fashion system’, this module provides students embarking on the BA Fashion Marketing & Business Management programme with a thorough grounding in the history of fashionable dress. Specifically, it aims to raise student awareness and understandings of how dress styles and practices have informed/been informed by (i) geo-political relationships, (ii) the impacts of technology, (iii) changes in social mores and (iv) interactions with other domains of creative endeavour. As learners on this module, you will develop abilities in academic reading and writing, analytical thinking, problem-solving, visual/textual communication and self-directed research, mobilising these key, transferable skills in assignments predicated on demonstrating the achievement of constructively aligned learning outcomes. The assessment process features both individual and group-work tasks and involves an element of creativity. Overall, the module provides a motivational context for the co-creation of knowledge through your communication and collaboration with both peers and members of the teaching team. The learning experience on offer is aimed at complementing that provided in the other subject-specific modules and is designed to engage learners across the Level 4 cohort together with international Study Abroad students.

Data analysis for Marketing and Creative Industries

The module introduces you to a range of quantitative methods useful for understanding and describing marketing data supporting decision-making. It provides you with the practical experience of using the latest version of Excel and/or SPSS software to describe and interpret marketing data of relevance to marketing and the creative industries. The module lays the foundation for level 5/6 modules as appropriate.

The module adopts an applied, problem-solving approach and aims to equip you with relevant quantitative and information management skills required by employers within the marketing and creative industries. The module also aims to enhance your employability and provide you opportunities for developing a range of key skills including, but not limited to, analysing data, application of knowledge and presenting data, data interpretation and reporting, problem solving and decision making, self / time management, digital literacy and IT skills, and numeracy / quantitative skills.

Frameworks of Fashion

Covering a range of approaches, models and frameworks addressing fashion as an arena of academic concern, this module provides students embarking on the BA Fashion Marketing & Business Management programme with a thorough introduction to theoretical underpinnings of the discipline of sartorial culture. Specifically it aims to raise awareness and understandings regarding the various trajectories taken in ‘thinking through’ fashion and manner in which the fashion artifact, image and idea contribute to, or are implicated in (i) socio-political power relations, (ii) mass media representations, (iii) material cultural practices and (iv) development of aesthetic economies. As learners on this module, you will develop abilities in academic reading and writing, analytical thinking, problem-solving, visual/textual communication and self-directed research, mobilising these key, transferable skills in assignments predicated on demonstrating the achievement of constructively aligned learning outcomes. The assessment process features both individual and group-work tasks and involves an element of creativity. Overall, the module provides a motivational context for the co-creation of knowledge through your communication and collaboration with both peers and members of the teaching team. The learning experience on offer is aimed at complementing that provided in the other subject-specific modules and is designed to engage learners across the Level 4 cohort together with international Study Abroad students.

Learning through Organisation

This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that
employers want to see. The ‘Professional Practice’ approach ensures that as a developing
professional the students understand how to learn effectively and efficiently either in the
workplace or in a simulated context. They also learn how to use all the resources available to
reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development
to date.

You will be introduced to the “Gateway to Success” learning tool to further your professional development.

The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme. In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers.

As such this module aims to,

1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

*A performance episode is defined as a reflective initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their Weekly via learning log, feedback from stakeholders, their reflections. It allows them to share their journey with others and to organise elements of it to help them progress further.

Media Culture and Society

In today’s hyperconnected and data-driven world, we are surrounded by a constant flow of media — from targeted ads and viral TikToks to curated Spotify playlists, influencer content, and algorithmically personalised news. These media forms, both digital and traditional (film, television, print), continue to shape and reflect our social values, identities, and worldviews — often in invisible and powerful ways.
This module critically explores the evolving media landscape, examining how digital platforms, creator economies, and emerging technologies like generative AI influence communication, identity, representation, and power. It investigates how media connects — but also divides — communities across gender, race, class, and nation, and raises urgent questions around ownership, visibility, surveillance, and authenticity in a platform-dominated age.
Students will be introduced to the structures, logics, and tensions within both legacy and digital media industries. Through contemporary case studies and critical frameworks, they’ll analyse how culture and society shape — and are shaped by — media production, consumption, and disruption on a global scale.
Alongside theoretical insights, the module supports students in developing essential academic and personal skills, including:

• Academic Reading and Research
• Communicating and Collaborating Effectively
• Application of Knowledge and Presenting Data
• Critical Thinking and Academic Writing
• Reflective Learning and Self-Assessment

By the end of the module, students will be equipped to navigate and critique the complex media environments that influence their everyday lives — with curiosity, clarity, and confidence.

People, Management and Organisations

This module introduces students to the foundations of management and organisational functions. It begins with an overview of the history of managerial thought, exploring how key ideas have developed and shaped modern management practices.

Students will examine the main functions of management—planning, organising, leading, and controlling—and how these tasks are carried out in real organisational settings. The module highlights the central role of people in organisations, focusing on motivation, teamwork, communication, and leadership as essential elements of effective management.

A key aim of the module is to support students in developing practical managerial skills. Through case studies, group activities, and reflective tasks, students will begin building confidence in decision-making, problem-solving, and working with others.

In addition to practical skills, the module introduces a range of models and approaches that help explain how organisations function and how managers can respond to challenges. These frameworks provide useful tools for analysis and critical thinking.

This module offers a strong foundation in understanding how organisations operate and what it means to be a manager. It blends theory with practice to help students begin thinking critically and effectively about leadership and management in today’s world.

• You will learn about definitions of management and the development of managerial thoughts to be able to analyse modern management practices.
• You will find out about the importance and impact of management functions.
• You will gain knowledge and skills about practices to integrate and develop people in organisations.
• You will assess and develop your own managerial skills throughout the module.
• Overall, this module develops the understanding of the importance of management in organisations.

Principles of Marketing

The module aims to provide an understanding of the marketing management process in the contemporary service sector. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for you to gain insight within the area. As Business, marketing, marketing communications students in this module, you will be introduced the fundamentals of services marketing. A range of marketing principles and theories will be introduced & explored such as the marketing concept, consumer and B2B insights, service industry & organisational environmental analysis, marketing research applicable to tangible goods and services marketing, service experience delivery the extended service marketing mix, service quality & managing customer relationships and building loyalty and retention in service organisations.

The module aims to:
• Provide you with an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
• Provide you an understanding of contemporary issues in service marketing.

The following skills will be developed
• Develop your academic writing
• Application of your marketing services knowledge and interpreting data skills.
• Develop your researching and analysing skills.

The Business of Fashion

Addressing the full range of commercial practices undertaken by the apparel industries, this module provides students embarking on the BA Fashion Marketing & Business Management programme with a thorough introduction to the fundamentals of the fashion business. Specifically, it aims to raise awareness and understandings regarding (i) the fabrication of the fashion product (ii), the role of promotional strategies (iii) evolution of the retail environment and the urban ‘brand-scape’ (iv), categorisations of, and interactions with, consumers and (v) the globalised nature of the clothing and footwear sector. As learners on this module, you will develop abilities in academic reading and writing, analytical thinking, problem-solving, visual/textual communication and self-directed research, mobilising these key, transferable skills in assignments predicated on demonstrating the achievement of constructively aligned learning outcomes. The assessment process features both individual and group-work tasks and involves an element of creativity. Overall, the module provides a motivational context for the co-creation of knowledge through your communication and collaboration with both peers and members of the teaching team. The learning experience on offer is aimed at complementing that provided in the other subject-specific modules, and is designed to engage learners across the Level 4 cohort together with international Study Abroad students

Consumer Insights

Effective marketing management requires the ability to understand consumer needs, influences and predict how consumers will behave within a given market situation. Marketers need an in-depth understanding and critical appreciation of customer responses to products, services and marketing offering. You will be provided with an in-depth and critical understanding of consumer insight and how it informs marketing practices. The module examines the various determinants of consumer behaviour; you will be introduced and examine the theories and influences of buyer behaviour and their application to managerial decision-making. In addition, you will build on an appreciation data collection, and the market research processes methods and metrics used to gain consumer insight for informed effective marketing decisions.

This module aims to develop a critical understanding of the importance of studying and understanding buyer behaviour. The development of data collection, market research, technical skills and their contribution to the marketing function in consumer insights. The module has been designed to equip & develop employability work-ready skills for the marketing industry.

The module also aims to assist students in the acquisition of the following skills:
1. Digital literacy and IT skills
2. Researching & analysing
3. Application of knowledge and presenting data
5. Critical thinking
6. Academic writing

Fashion Buying (and Apparel Supply Chain)

Tracing, from ideation to purchase, the journeys made by fashion products along globalised apparel supply chains, this module provides students on the BA Fashion Marketing & Business Management programme with a thorough introduction to the commercial realities of the fashion business. Specifically, it aims to raise awareness and understandings regarding (i) the various components that together constitute the retail environment, (ii) the differentiated roles of merchandisers and buyers, (iii) the balance between maximising profitability and meeting consumer expectations and (iv) the range of metrics and Key Performance Indicators applied in the commercial context. As learners on this module, you will develop abilities in academic reading and writing, analytical thinking, problem-solving, visual/textual communication and self-directed research, mobilising these key, transferable skills in assignments predicated on demonstrating the achievement of constructively aligned learning outcomes. The assessment process features both individual and group-work tasks and involves a basic level of numeracy. Overall, the module provides a motivational context for the co-creation of knowledge through your communication and collaboration with both peers and members of the teaching team. The learning experience on offer is aimed at complementing that provided in the other subject-specific modules and is designed to engage learners across the Level 5 cohort together with international Study Abroad students.

Fashion Paradigms

Examining a comprehensive range of trajectories taken, and practices followed, by the commercial structures and creative individuals that together comprise the global apparel market, this module provides students on the BA Fashion Marketing & Business Management programme with an overview addressing the contemporary fashion paradigm. Specifically, it aims to raise awareness and understandings regarding (i) creative processes from inspiration to expiration, (ii) fabrication activities from hand techniques to technological innovation, (iii) displays of fashion from representation to re-presentation and (iv) drivers of consumption from affluence to influence. As learners on this module, you will develop abilities in academic reading and writing, analytical thinking, problem-solving, visual/textual communication and self-directed research, mobilising these key, transferable skills in assignments predicated on demonstrating the achievement of constructively aligned learning outcomes. The assessment process features both individual and group-work tasks, and involves a basic level of numeracy Overall, the module provides a motivational context for the co-creation of knowledge through your communication and collaboration with both peers and members of the teaching team. The learning experience on offer is aimed at complementing that provided in the other subject -specific modules and is designed to engage learners across the Level 5 cohort together with international Study Abroad students.

Marketing Communications

The module will enable you to gain a deeper knowledge and understanding of the nature and importance of integrated marketing communications and the individual purpose and application of its component tools. The changing environment and impact of technology are also explained as background for synthesis of the communications process.

This module builds on Level 4 marketing modules knowledge and aims to:
- Enable you to gain a deeper knowledge and understanding of applied concepts, theories and models of integrated marketing communications as they relate to B2B and B2C customers.
- Foster a critical awareness and understanding of the latest developments in marketing communications and the regulatory framework in which marketing communications operate.

More broadly, the module aims to assist students in the acquisition of the following skills:

- Academic writing and reading
- Analysing data/research
- Critical thinking and being creative
- Communicating/presenting, orally and/or in writing
- Digital Literacy and IT skills
- Commercial awareness, including corporate social responsibility

Online Fashion Retailing

The fashion industry operates in a dynamic environment resulting in a rapid change in the online retailing and service offering. Increasingly consumers are switching between channels in their purchasing of Fashion. The module will deal with a range of theoretical, practical techniques in understanding and researching the management of fashion on line retailing. The module examines the various factors, which influence on line customer journey, trends in multichannel approaches and strategies.
This module has been designed to build on level 4 knowledge with a focus on the understanding of the management of fashion on line retailing. This module aims to develop a critical understanding of the importance Internet retailing and its contribution to Fashion retailing.
The module aims to:
• Develop an understanding and demonstrate the scope of digital retail issues both operationally and theoretically in designing and implementing successful internet retailing strategies.
• Enable and develop student’s technical skills and knowledge in applying market research methods using appropriate digital metrics.

The module also aims to assist students in the acquisition of the following skills:
1. Digital literacy and IT skills
2. Researching & analysing
3. Application of Knowledge

Creating a Winning Business 1

Why do some companies succeed while others fail? Are some business ideas fundamentally better than others? How can you tell which ideas and/or solutions are worth investing time and money in and which are not?

This module is a key introduction to identifying, critically assessing and developing new business opportunities. The approaches and processes covered can be applied equally to new commercial ideas, social enterprises or new ventures within an existing business.

The foundation of the module is a live client brief with a real organisation, where you will develop your own solutions leading to a presentation and designing a consultancy type. At each stage you will learn the concepts covered in the module by applying them to the brief.

This module will be delivered through weekly lecture/seminars. The sessions will consist of a combination of theoretical input and problem-based tasks, supported by multimedia, including videos, case studies and student-centred discussions. You absolutely need to attend regularly each week to keep up.

Students will be able to receive support from the work placement team at the University for how to identify a relevant business for the assessment tasks.

The Student Enterprise at London Met will provide guidance to any student considering setting up their own business or wishing to utilise their knowledge to work as a freelancer.

The module is particularly relevant to anyone engaged in business or working at setting up his/her own business. Those considering starting their own business, working for an SME or taking on an intrapreneurial role within a large organisation will find application and a plethora of take-aways.

Please note:
● International students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of consultancy dates and hours by the Module Leader and the University Visa Compliance Team.
• Submission of timesheets signed by a line manager/supervisor.

Empowering London: Working within the community

This unique module will provide insight into key urban issues affecting London (which are additionally relevant to other large cities around the UK and the wider world) before applying your academic knowledge in a practical setting.

You will undertake 50 hours of hands-on work experience with a London community focused organisation, tackling real-world challenges such as inequality, crime, health disparities, and climate change. Along the way, you’ll develop professional skills and reflect on your personal and professional growth to assist you to reach your graduate career goals.

Support is provided to help secure suitable placements which can be remote or in-person.

The module supports the University’s Empowering London initiative and promotes inclusive, ethical practice.

The module aims to enable you to:
● Effectively express and understand your current skills and abilities in relation to your career values and goals
● Practically apply the knowledge gained through your course programme to a work/neighbourhood environment
● Make a positive contribution to the challenges of current social and economic issues facing the University’s local communities and consider these from national and global perspectives
● Gaining unique insight of current challenges facing cities in the areas of social wealth; the environment; discrimination; health; poverty and deprivation and crime and partner with community institution to design potential solutions
● Gain understanding and direct experience of the graduate level skills, knowledge and insights required for inclusive practice and problem resolution within institutions to enable you to become an inclusive leader in society
● Recognise your personal and professional development through your work based practice and how to apply the experience and knowledge gain to your future goals

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Empowering London: Working within the community

This unique module will provide insight into key urban issues affecting London (which are additionally relevant to other large cities around the UK and the wider world) before applying your academic knowledge in a practical setting.

You will undertake 50 hours of hands-on work experience with a London community focused organisation, tackling real-world challenges such as inequality, crime, health disparities, and climate change. Along the way, you’ll develop professional skills and reflect on your personal and professional growth to assist you to reach your graduate career goals.

Support is provided to help secure suitable placements which can be remote or in-person.

The module supports the University’s Empowering London initiative and promotes inclusive, ethical practice.

The module aims to enable you to:
● Effectively express and understand your current skills and abilities in relation to your career values and goals
● Practically apply the knowledge gained through your course programme to a work/neighbourhood environment
● Make a positive contribution to the challenges of current social and economic issues facing the University’s local communities and consider these from national and global perspectives
● Gaining unique insight of current challenges facing cities in the areas of social wealth; the environment; discrimination; health; poverty and deprivation and crime and partner with community institution to design potential solutions
● Gain understanding and direct experience of the graduate level skills, knowledge and insights required for inclusive practice and problem resolution within institutions to enable you to become an inclusive leader in society
● Recognise your personal and professional development through your work based practice and how to apply the experience and knowledge gain to your future goals

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Learning through Work

This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.

Work Based Learning modules are designed to enhance students’ personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learner’s studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.

• Students will be contacted prior to the semester to provide support in securing work based activity in good time.
• It is a student's responsibility to apply for opportunities and to engage with the Work Based Learning team to assist them.
• The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements.
• Learners may be able to utilise existing employment, providing they can demonstrate it is personally developmental and involves a relevant level of responsibility.
• In addition, students may be able to complete the Work Based Learning hours during the summer prior to the academic year a student is taking the module.
• Tier 4 International students will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet the requirements of their visa. These will need to be signed by their line manager/supervisor.

The module aims to enable students to:
• Effectively express and understand their current skills and abilities in relation to their career values and goals.
• Practically apply the knowledge gained through their course programme to a work environment.
• Gain an in-depth insight of a work environment
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practice.
• Recognise their personal and professional development learning and apply to their future goals.

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities sourced by the student will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Research Methods for Marketing and Creative Industries

In this module, you will be introduced to the theoretical and practical foundations of empirical social science research design for marketing and creative enterprises. How we undertake research ultimately depends on the nature of your research question and the type and kinds of evidence that are available. There are strengths, weaknesses, and trade-offs to most of the research design decisions we make. The overall aim of this module is to understand the consequences of the design decisions you make. Specifically, the module aims:

1. To teach you how to critically review empirical research.
2. To teach you how to sample and collect data.
3. To teach you how to analyse the data you collect.
4. To prepare you to undertake your final year dissertation.

The Practice of Consultancy

Imagine yourself stepping into one of the most dynamic and influential sectors: consultancy. This field is booming, with a strong growth trend that shows no signs of slowing down. In the UK alone, you will find an industry that employs over 255,000 professionals and is valued at an estimated £16 billion per annum, making it the second largest consultancy hub in the world after the US.

As a management consultant, you actively engage with stakeholders to deliver objective, specialist advice. You diagnose issues and inefficiencies, solve problems, improve performance and implement solutions that drive complex change, maximise growth and create value for organisations.

In the Practice of Consultancy module, you gain the practical research and consultancy skills essential for a successful consulting career while preparing for your final-year Consultancy Project. This module introduces you to key research methods, equipping you with a hands-on understanding of the tools and techniques for problem analysis and issue clarification.

You will apply a range of frameworks to structure your diagnostic analysis and strategic thinking. Management consulting encompasses a wide array of activities, and as a consultant, you must be both client-oriented and solution-focused. In this module, you will develop expertise, resourcefulness, critical analysis, creative thinking, relationship management, empathy and communication skills; each essential for building trust and ensuring your recommendations are implemented effectively.

Advances in technology now provide organisations with unprecedented access to vast amounts of data that you can harness for evidence-based consultancy. You will explore how emerging technologies, such as artificial intelligence and advanced analytics, are transforming traditional consultancy practices. You will learn to integrate these tools with conventional desk research to validate and contextualise your data findings, thereby enhancing the robustness and relevance of your recommendations. You will also explore hypothesis testing to uncover actionable insights from data and drive evidence-based decision. This hands-on experience equips you with both critical analytical skills and the ability to communicate your insights effectively, ensuring you remain competitive in the dynamic world of business consulting.

In summary, this module aims to:

1. Develop your diagnostic ability to identify and clarify root issues within an organisation;
2. Hone your skill in applying appropriate methods to solve complex consultancy challenges;
3. Strengthen your ability to combine analytical frameworks, AI-supported insights and independent analysis to assess market opportunities and formulate actionable recommendations, and
4. Cultivate the capability to critically interpret statistical outputs and effectively communicate your findings to support robust, evidence-based decision making.

Sustainability, Business and Responsibility

‘Sustainability, Business and Responsibility’ addresses the critical issue of sustainability, explaining why the current human lifestyle is unsustainable. It shows the consequences of humanity’s exploitation of planetary resources and the impact it has on humans, the planet, and businesses. The module focuses on understanding how businesses affect sustainability and how sustainability affects businesses, in order to recognise the fundamental need to change business models into more sustainable ones.

Sustainability has become the essential focus of governments, global financial institutions, and international organisations. Post COP-21 in Paris (2015), organisations, businesses, communities, and individuals are expected to understand and take responsibility for their economic, environmental, and social impacts. It isn’t a “nice to know about” subject anymore; it is an essential aspect of business education, growing in importance to recruitment, career prospects, and professional development

The module tries to shift the focus from the negative, overwhelming inertia to the positive changes leading to a more sustainable future, learning how multiple individuals, entrepreneurs, and businesses innovate to reach the set sustainability goals of Net-Zero by 2050.

Aim of the module:
You will develop a full understanding of what is meant by sustainability, who decides what constitutes sustainability principles, and how these principles are applied.
You will recognise perspectives of governments, business, and communities, and the challenges and conflicts these present.
You will explore the varied tools and techniques used to assess sustainability in business.

Contemporary Sustainable Fashion

This module fosters an engaging and collaborative learning environment, encouraging the exploration of challenges arising from the global fashion industry. It offers a comprehensive perspective on the apparel sector, examining both production and consumption within economic, environmental, and ethical contexts. Designed to complement the other core module in the program, it equips students with essential expertise in dealing with rising issues such as global competition, counterfeiting, waste, recycling, circular economy, legislations, imposed tariffs, and stakeholder engagements for careers in fashion marketing and management.

The key objectives of the module include:
1. Developing critical reading and writing abilities
2. Cultivating innovative research methodologies
3. Strengthening analytical thinking skills
4. Enhancing presentation and communication techniques
5. Expanding sector-specific knowledge in fashion
6. Increasing awareness of professional career pathways

International Fashion Strategy

This module builds upon prior knowledge of the fashion industry, consumer research, supply chain management, online retail, branding, marketing communications, and management fundamentals. It examines the strategic decisions that shape fashion retail businesses in the UK and internationally,

The module aims to deepen students’ understanding of international strategy theories, models, and frameworks, with direct applications to the evolving fashion retail landscape. It explores the internationalisation process and expansion strategies available to SMEs and large-scale enterprises, considering factors like regulatory changes, digital innovation, and trade agreements. Marketing research plays a crucial role in developing successful global strategies, particularly in response to shifting consumer behaviours and competitive dynamics. Through the course, students will enhance their critical thinking and strategic problem-solving abilities, preparing them to navigate the complexities of retail operations in an uncertain business environment.

Skills development includes refining problem-solving and decision-making approaches tailored to the global fashion industry. Students will engage in academic research and writing that incorporates contemporary issues such as trade regulations, digital trends, and sustainability. Digital literacy and IT skills are emphasized, focusing on e-commerce strategies, AI-driven retail innovations, and omnichannel marketing. The module also fosters time management and team collaboration, encouraging agile responses to industry changes. Referencing skills and intellectual discourse will be developed, enabling students to critically engage with debates on trade policy, ethics in fashion, and sustainable supply chain management.

Leading Innovation (Fashion)

Fashion is an industry built on a foundation of creativity, aesthetic sense and artistic expression but now it has been literally invaded by technology to an unprecedented degree. This module has been designed to understand how technology is fundamentally changing the business of fashion and fashion innovation under any angle and perspective, from how customers interact with brands and retailers, how the industry operates internally (inventory, pricing, and supply chain), designing and producing its products and so forth. Face-to-face is a traditional, intense classroom learning experience and is all about hands-on interaction. You will be a part of exercises, debates and conversations, engaging directly with our faculty, your peers and industry experts.

Luxury Brand Management

This module provides a comprehensive exploration of brand management, with a particular focus on luxury fashion brand strategies. Students will gain insights into the structure of the luxury goods market and the evolving dynamics that shape future opportunities. The module critically examines the concept of luxury, exploring how definitions and branding approaches have shifted over time. Through an in-depth analysis of luxury brand frameworks, students will develop a nuanced understanding of the market’s complexities.

Beyond theory, this module offers an opportunity to assess key brand management principles, including the unique characteristics of the global luxury sector and its diverse customer personas, such as high and ultra-high-net-worth individuals. Engaging topics like the role of celebrity influence, sensory branding—including scent and audio—and the impact of imagery will be explored alongside essential brand management models.

Students will collaborate in group settings to enhance communication, teamwork, and problem-solving skills. Together, they will conceptualize a brand extension idea and develop a digital artefact that showcases their research, creativity, and understanding of a selected luxury fashion brand.

Ultimately, this module aims to cultivate both academic and employability skills while deepening subject knowledge in brands and branding, preparing students for success in this competitive field.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Dissertation for Marketing and Creative Enterprise

In this module, which will be taught in the final term of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in MC6P02S and continue their research by deepening their knowledge further through data collection, analysis, and the write-up of a dissertation.
Student research in MC6P02S will have already involved the review of a wide range of publications (secondary data sources) around the broad area of investigation, and this will have led to the formulation of a research proposal for their dissertation.

In this module, students will pursue a robust enquiry using the research methodologies with appropriate methods of data collection, data processing, and analysis designed. Both the process, the knowledge, and the skills gained will inform their approach to this module. Completion.
The ability to critically analyse, synthesise and present data in a usable format will contribute to their management capability. Students' ability to undertake an investigation into a marketing and creative industry topic, analysis of data evaluation and synthesis will make a practical and theoretical important contribution to their field and help them to prepare for a graduate job market or postgraduate studies.

Specifically, the module aims to allow students to:

1. Conduct the study accordingly by analysing and interpreting data
2. Report their investigation in the form of a professional dissertation

Dissertation for Marketing and Creative Industries

In this module you will have the opportunity to undertake in-depth and independent study of a topic from your course that has most inspired you. Using the research skills you learned in level five, you will undertake a marketing or creative enterprise dissertation. The overall aim of this module is for you to execute a research project that makes a practical and theoretical important contribution to your field. Specifically, the module aims:

1. To teach you how to execute a research project
2. To teach you how to write up a research project.
3. To provide you with a project to be used as an example of your abilities in the job market.
4. To reflect on the skills demonstrated through producing the research and on your broader graduate career development.

Dissertation for Marketing and Creative Industries

In this module you will have the opportunity to undertake in-depth and independent study of a topic from your course that has most inspired you. Using the research skills you learned in level five, you will undertake a marketing or creative enterprise dissertation. The model aims to allow students to:
-Decide on a suitable research area
-Propose a feasible study investigating their field of interest
-Present their plan and defend it accordingly
-Conduct extensive literature research into their chosen topic
-Develop a suitable proposal including a literature review and methodology

Communication Theory

In this module you will consider the theories of the main authorities in the field of communication. The module will consider what is meant by “communication” and why a study of the subject is especially important for communication professionals.

The aim of the module is for you to engage in critical and evaluative considerations of communication using key theories, concepts; this will be through consideration and engaging with the language and discourse related to the subject area. You will be introduced to the problems inherent in defining communication, and the different approaches to the topic. You will also develop further the practical communication skills addressed in earlier modules. Current affairs will be a key feature in the module to illustrate the application of various theories and concepts

The module aims to assist in the building of the following specific skills:
• Critical thinking and writing
• Academic reading & academic writing and literacy
• Researching
• Analysing data & problem solving
• Commercial Awareness

Creative Artists Rights and Legal Disputes (Option)

The module explores how creatives, celebrities, media and performing artists are impacted by the rights and business environment and explores the legal and ethical frameworks that underpin creative ownership, authorship, and artistic rights in the creative industries. Students will examine how rights are defined, protected, and contested. Through case studies of high-profile disputes, students will develop critical insight into the rights challenges faced by media, music, arts and entertainment producers. The module equips students with practical knowledge of artists’ rights, licensing mechanisms, dispute resolution strategies, in the global creative economy.

ESJ Framework:

This module will give students the opportunity to choose their subject of assessment within the syllabus according to their own particular interests, in accordance with the Inclusive Assessment aims of the ESJ Framework.
This module will place students at the heart of their learning experience, allowing them to develop both personally and professionally within their chosen legal employment sector. This is in accordance with the Identity, Personalisation and Reflection aims of the ESJ Framework. Creative Rights management is a rapidly growing international sector, offering diverse employability opportunities to future-ready students.

Module Aims:
1.Understand the legal, business, and cultural context underpinning creative artist rights and the enforcement of these rights through contract, litigation and legal procedure
2.Understand the relevant boundaries between civil rights, criminal offences and government regulation of the entertainment industries.
3.Understand the legal issues underpinning legal disputes and case strategy and conduct
4.Understand the commercial impact of the various rights considered
5.Consider the implications of new technology, social media platforms and related issues on artist rights
6.Develop skills of legal academic reading, and research
7.Critical Thinking and Writing

Language Module (Arabic, French, Spanish or English)

Please check the Open Language Centre for confirmation of language level.

Professional Experience Year Placement

A Year in Industry (‘sandwich placement’) module is often one of the most effective ways to secure a professional career following graduation.
This module provides an additional 30 credits between Levels 5 and 6, offering a four-year course programme. It is specifically designed to enhance your employability and improve your future prospects by undertaking a minimum of 44 weeks of full-time, professional-level employment related to your graduate career goals.

Pre-placement preparation workshops and one-to-one support will assist you in your search for a suitable placement. Year-long placements are advertised by a wide range of organisations, and we will support you in accessing these opportunities.

During the placement year, you will be supported by a Placement Tutor who will provide guidance on all aspects of your workplace experience and module assessments.

Placement employers will be asked to complete a feedback form evaluating your performance in the role.

The module aims to enable you to:
• Apply the knowledge gained through your course and any previous employment in a practical, professional work environment.
• Gain in-depth insight into a particular industry, including analysing work-based problems and proposing solutions.
• Develop industry-focused, graduate-level employability skills.
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practices.
• Articulate industry-specific and transferable skills to support your future career—whether through recruitment processes, self-employment, or further professional/postgraduate study.

Please note:
• You will receive support well in advance of the placement year to help secure a suitable placement in good time.
• You are responsible for applying for appropriate opportunities and engaging with the Module and Placements Team for assistance.
• The suitability of any placement will be assessed by the Module and Placements Team, and all placements must meet Health and Safety requirements for Higher Education placements.
• Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours.
• Submission of timesheets signed by a line manager or supervisor.