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Digital Media - BA (Hons)

Why study this course?

Navigate your way through the digital landscape with this exciting degree designed to prepare you for a career in a growing digital media sector combining professional practice and theory. You’ll develop highly sought after technical, production and marketing skills to initiate, design, produce and manage digital projects. In the National Student Survey 2016 this course scored an impressive 100% overall student satisfaction.

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This digital media degree will give you the practical skills and knowledge needed to succeed in the growing and ever changing digital sector, allowing you to develop expertise in design, production, marketing and management.

We’ll prepare you to critically engage with current trends in digital media design and production, develop practical, industry-valued skills on professional-standard equipment and expand your capacity for creativity and innovation. We provide the latest versions of industry standard digital imaging, web, mobile and web design, video post-production, scripting and 3D animation software.

From design concept to production you'll learn how to create a variety of media projects and produce a personal portfolio of work to showcase your skills to potential employers. London has the most diverse and fastest growing technology sector in the UK and is the ideal place to study digital media. Additionally, guest lectures from industry professionals, visits and work placements provide you with great networking opportunities.

Studying at London Met also allows you to engage and collaborate with students and practitioners from other areas of creative practice through projects and events.

Assessment

You'll be assessed via individual and group projects, presentations, written reports, essays and a final project.

In addition to the University's standard entry requirements, you should have:

  • for entry in the 2016-17 academic year: at least 280 UCAS points from three or more A levels (eg BBC) or 320 UCAS points from a BTEC National (eg DDM)
  • for entry in the 2017-18 academic year: a minimum of grades BBC in three A levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg Advanced Diploma)
  • English Language at grade C (grade 4 from 2017) or above (or equivalent)

Applications are welcome from mature students who have passed appropriate Access or other preparatory courses or have appropriate work experience.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • all year (September start) - Monday morning

    Module Code:
    Module Title: Approaches to Film and Television
    Description: This module investigates key approaches to the study of film as an academic discipline.
    It will introduce students to a broad range of theories, encompassing such topics as authorship, genre theory, star studies, historical poetics, film style, theories of spectatorship and psychoanalysis, feminist film theory, developments in audience studies and cultural studies. The module will examine a variety of theoretical approaches to film In addition, the module addresses issues of film style, enabling students to develop skills of textual analysis.
    Teaching Period: Year Long (30 weeks)
    Assessment: Textual analysis in-class test (20%), Evaluation (30%), Essay (50%)

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday afternoon

    This module provides an introduction to digital image creation placing it within the wider context of the history of illustration, graphic design, photography and fine art. The programme provides support for the creation of a series of images and a design portfolio that convey a particular idea developed by the student. The module introduces a range of key techniques for originating, and developing images and documents from digital manipulation, and illustrationto document layout. It discusses further the technical issues relating to the media formats in which the students will present their image sequence and design portfolio.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday morning

    Interaction design is an expanding field concerned with requirements of end users of interactive digital products. This module provides an introduction to key theoretical concepts, user-centred design approaches as well as an opportunity to put these principles into practice. The module will prepare students to appreciate the relationship between theories of human-computer interaction, user-centred design and their practical application. Practical exercises, lectures, demonstrations and field trips will aid students in developing practical and analytical skills to produce an interactive product. The animation sequence will allow students to explore narration as an element of interactive design and develop necessary animation skills for the second assessment.
    The project development will allow students to apply multimedia authoring and basic web design skills and to identify the effects of interaction design on end users.

    Read full details.
  • This module currently runs:
    • spring semester - Friday afternoon

    The module focuses on enabling students to explore career opportunities related to their chosen field of study and develop strategies to enhance career development.
    The module also examines professional communication skills development; the role of professional networking and work placements; tools for portfolio and professional social media development; career and employability-related services provided by the university.

    Read full details.
  • This module currently runs:
    • autumn semester - Friday afternoon

    The module is an introduction to the field of digital media as an area of practice, as culture, and as a set of structures. It addresses a variety of issues ranging from digital politics to social networks, from memes and glitch to self-organization and free labour. The module provides a sound foundation to the history of new media technologies. It also introduces students to the current debates, including those of amateur vs. professional, grass-roots revolutions, and free and open source vs. proprietary software. It is a theory and practice based course, and along with engaging with abstract concepts we will explore software and network environments.

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  • This module currently runs:
    • all year (September start) - Monday morning
    • all year (January start) - Wednesday morning

    The module focuses on the role of genre in media production and consumption. Each delivery will explore three different genres, provide an introduction to the history of each, an overview of its conventions, a discussion of significant media texts within that genre, and opportunities for students to critically engage with genre texts. The module will address genre issues across a range of media forms, including film, television, radio, advertising, literature, mass publishing, and video games. The specific types of media genres addressed each year will change to reflect the changing media marketplace, and the changing critical tradition of media and cultural studies. Typical indicative genre forms covered by the module may include: science fiction, crime drama, heist movies, romantic comedies, situation comedies, soap operas, specific genres of documentary (such as biographical documentaries or science documentaries), the thriller, film noir and neo-noir, or martial arts movies.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Friday afternoon
    • all year (September start) - Friday morning

    This module introduces students to a range of photographic and digital video and sound practices, through a variety of practical exercises. This will provide them with a range of potentially employable skills. Through this practical engagement with digital video and photographic technologies, students will also reach a greater understanding of a number of theories and histories relating to photography and to the moving image and sound.

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Year 2 modules include:

  • This module currently runs:
    • spring semester - Thursday morning

    From analysing cultural data sets to curating online collections this module introduces students to the intersection of computing and humanities. It will critically analyse and question existing data structures and categories and discuss the ethical dimensions in handling and creating data sets.
    Additionally it will explore tools and technologies to produce, curate and interact with knowledge from born-digital to digitised data and content – from single creator to participatory projects. Students will learn how to effectively evaluate, organise and visualise data in practical workshops and seminar discussions.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday afternoon

    This module introduces students to the various areas of professional digital media practice. It critically analyses key theoretical concepts and the different research methods to establish requirements of end users of interactive digital products. This module further continues to engage students in user-centred design approaches through different projects. The module deepens students understanding of the relationship between theories of human-computer interaction, user-centred design and their practical application. Practical exercises, lectures, demonstrations and field trips will aid students in developing practical and analytical skills to produce interactive products.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday morning

    This module focuses on creative design, technology, techniques and standards both for the web and the emerging mobile market. It will examine the web design process in a human and social context and encourage critical reflection on user-centred interaction and relevant contextual issues, while enabling the design of applications both for desktop and mobile digital environments and the production of creative and accessible websites.

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  • This module currently runs:
    • autumn semester - Thursday morning

    This module introduces students to the theory and practice of social media management and strategy. The module focuses on digital and social media management best practice, creative approaches to social media strategies; technologies and tools as well as the role of social media management in the creative and digital media industries.
    Students will learn how to effectively plan and execute a social media strategy.

    Read full details.
  • This module currently runs:
    • spring semester - Thursday afternoon

    This module deals with general animation theory and principles, especially in the context of animated narratives and games. Theoretical, technical and aesthetic aspects of animated arts/entertainment environments are explored, and the module enables the development of a practical understanding of the latest technologies and best practice for 3D modelling and animation in the context of both individual and team working.

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  • This module currently runs:
    • autumn semester - Friday morning

    This module introduces students to the history, theory and practice of photojournalism and documentary photography. The module is slanted towards practice, and provides an opportunity for students to enhance their existing photographic skills as well as their understanding of journalistic and documentary photography. The module will provide practical tuition in the skills of street photography, portraiture, photographing objects in motion, and narrative photography, and will encourage and support students in the conception and development of their own documentary photographic projects. The module will also provide historical and theoretical contexts for students’ developing photographic practices, enabling them to critically reflect of their practice.

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  • This module currently runs:
    • autumn semester - Tuesday morning
    • spring semester

    This module will explore creative strategies in the application of the concepts of performativity and performance-as-research, beyond a strictly theatrical context. In doing so, it will promote multi-disciplinary crossovers, in particular between performance, visual and multimedia arts. A particular focus will be dedicated to the conceptual investigation of site and the creative adaptation and transformation of this.

    The function and aesthetics of performance and site will be explored in their broadest significance, making use of concepts such as rituality, liminality, hybridity and contamination and relevant theoretical references in this respect. Studying the work of contemporary and historical practices in installation, site-specific and site-responsive art, students will develop new work to be presented and contextualised as part of a self-curated event. Such an event may be organised in collaboration with professional structures, both inside the University (e.g. The Facility: Centre for Creative Practice at London Met) and outside (galleries, art centres and collaborating practitioners). In this sense, the module will represent an opportunity to gain professional skills both in the artistic and academic development of new work, as well as in the documentation and dissemination of this.

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  • This module currently runs:
    • spring semester - Thursday afternoon

    This module provides practice based learning experience of television studio production, introducing students to the stages involved in planning, scripting and rehearsing an as-live television programme and providing experience of different roles in the television production process including performance roles and behind-camera production roles. Students will be encourage to work collaboratively and reflectively.

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Year 3 modules include:

  • This module currently runs:
    • all year (September start) - Thursday afternoon

    This module introduces students to digital media management and enterprise issues. The module focuses on management of interactive projects and explores issues in project management, including team management, client handling, outsourcing and asset management, copyright and legal issues, the planning and production life-cycle, resources and marketing. Students will learn how to manage a digital media project and how to effectively plan and execute a production cycle.

    Read full details.
  • This module currently runs:
    • all year (September start) - Friday afternoon

    The module aims to develop planning, design, development and evaluation skills and give students a practical understanding of how to define and manage a small digital media project. The project topic is self directed and students are encouraged to pursue a topic which has interested them in the course of their studies. The topic must be approved by a tutor. Students are allocated a supervisor at the beginning of the module and are encouraged to meet with them at regular intervals to discuss their progress. Presentations of work in progress and group critiques are an essential part of the program.

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  • This module currently runs:
    • spring semester - Thursday morning

    The module focuses on best practices in development and design for eLearning applications and projects. This module also explores the role of digital media in eLearning. Students will explore and analyse current and future trends, as well as the theories, related to eLearning design and development. Students will learn to evaluate and address eLearning case studies, identify and select eLearning design and development tools and applications; research, plan, conceptualise and develop an eLearning project idea.

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  • This module currently runs:
    • autumn semester - Thursday morning

    his module examines key approaches and concepts in game design theory and practice. The module also explores developments in digital games and digital play; the market, applications and audiences for games and game design best practice. Students will learn how to analyse game design practice and how to research, plan and conceptualise a digital game idea.

    Read full details.
  • This module currently runs:
    • spring semester - Wednesday morning

    This module deals with advanced 3D animation theory and practice, especially in the context of character animation for narratives and games. Theoretical, technical and aesthetic aspects of character animation for arts/entertainment environments are explored, and the module enables the development of a practical understanding of the latest technologies and best practice for 3D character design, rigging and animation together with use of visual effects.

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday morning

    This module examines key theoretical approaches in the analysis of the production, distribution, consumption and meaning of popular music. It locates popular music as both a cultural form and a commercial enterprise. Examining the history and contemporary organisation of the music industry, the module considers the social production of popular music, and the impact of technological change on its creation and circulation. The module also considers key critical analyses of the nature and development of popular music as a cultural form. It explores the key social and cultural factors that shape our experience of music and the way we give it meaning within our lives, giving particular attention to issues such as gender, ethnicity, sexuality and social class. Drawing on studies produced within a range of theoretical fields, the module includes discussion of the impact of digital technologies on the music industry, the relationship between popular music and processes of globalisation, the construction of star personas and celebrity culture, and the nature of audiences, fans and subcultures.

    Read full details.
  • This module currently runs:
    • autumn semester
    • spring semester

    The Work Placement is a 15 credit module that runs both Autumn and Spring semester. This module comprises an opportunity for students to gain valuable work experience and make industry contacts while gaining module credits. It is the student’s responsibility to find a placement with an existing organisation. The placement should amount to approximately 25 days full time work before or during the semester and before the deadline. Assessment comprises a learning log and a written evaluation of the experience.

    Read full details.
  • This module currently runs:
    • autumn semester - Friday morning

    This module will examine and analyse traditional and modern visual special effects using examples from film, music video, television and games to illustrate the development of new techniques from old. Practical exercises, lectures, and demonstrations will aid students in developing a wide spectrum of technical and analytical skills in the field of digital post-production and visual special effects. Students will be expected to undertake all stages of the creative planning process to deliver an integrated digital video and audio project in order to complete the module.

    Read full details.
  • This module currently runs:
    • spring semester - Monday morning

    This module investigates theories of realism and representation in relation to documentary, whether made for cinema or television. The student will explore the production of meaning across a range of documentary genres. Conventions of realism will be analysed in relation to changing industrial, technological and cultural contexts. Students will work in small groups to produce a short documentary through which to advance their filmmaking skills, and to engage with the challenge of representation in our culturally diverse communities.

    Read full details.

If you're studying full-time, each year (level) is worth 120 credits.

Year 1 (Level 3) modules include:

  • Moving Image and Sound Practice
  • Creative Digital Imaging
  • Designing and Scripting Interactive Media
  • Introduction to Digital Media
  • Developing Your Career

Year 2 (Level 5) modules include:

  • Responsive Web Design
  • Digital Media Practice
  • Digital Humanities
  • Social Media Strategies
  • Installation and Site
  • 3D Animation: Principles and Practice
  • Documentary Photography and Photography Journalism
  • Television Studio Practice
  • Open Language Programme Module

Year 3 (Level 6) modules include:

  • Digital Management and Enterprise
  • Game Design
  • E-Learning: Development and Design
  • Digital Media Project
  • Documentary Filmmaking
  • 3-D Character Animation and Effects
  • Digital Video Post-Production
  • Analysing Popular Music
  • Digital Media and Media and Communications Work
  • Open Language Programme Module

"I have really enjoyed this course. Being able to work with different companies outside of the University has been a major highlight."

Our Digital Media BA degree has an excellent record of employment after graduation. You’ll have a wide choice of careers within the commercial and public sectors. Multimedia production, game and web design, social media, web content management, filmmaking, video post-production, 3D animation and project management are just a few of the paths open to you after graduation.

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.

All applicants applying to begin a course starting in January must apply direct to the University.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

Fees and key information

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