Kieron Baroutchi & Michelle Salamon
Traditionally, the authenticity of illustration has been used to define consumer relationships with products such as Pepsi, Virgin, Microsoft - to name but a few – but now this persuasive addiction is being widely used within political agendas and propaganda.
Since the diversity of commissioned advertising and politicised commentary is growing, the opportunity for the use of image-making within our brand dependent, media savvy society is limitless, the use of persuasive illustration has become a global commodity.
Through negotiated and agreed individual projects you are expected to exploring the notion of persuasive illustration, fully realising its appropriateness and effectiveness by the end of the studio.
Mihai Andrei Boceanu
Even H Olsen