Studio brief
How can design help shape the future? The Inventivity studio is where invention meets creativity. It asks how designers can create interventions in our lives that really make a difference. You will be tasked with inventing and packaging new products and services, developing propositions with a clear mission and a disregard for the status quo.
The surprising, the weird and the wonderful are all encouraged. You are challenged to persuade us how and why your inventions have value for the future. This multi-disciplinary studio focuses on branding, but not simply in terms of a logo. Rather, branding as a campaign, a story and a world.
Live branding projects
You'll work on branding projects for real start-up businesses, as well as your own inventions. We will reflect on branding from the past and that of the future, with talks and visits involving a number of practitioners. Our Café for the Future project could see students tackling issues such as mental health, homelessness, the refugee crisis, loneliness, or the environment, all within a commercial context.
Bringing projects to life
You'll identify brand values and create concept boards to express your ideas. A key part of the process will be to create a brand name and manifesto, using language and typography to full effect. You'll then need to think about how to bring the brand story to life experimenting across different channels, from print through to digital and theatrically in 3D. Our Dramarama project will require the branding to be expressed in an environment or object, creating an immersive experience for the customer.
Details
Course | Graphic Design BA (Hons) Illustration BA (Hons) |
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Tutors | Emily Penny |
Where | Calcutta House, Studio 4, second floor |
When | Tuesday and Friday |
Zarajane Ferrier
Diana Gile
Jessica Manique
Sasha Mitchell
Charles Morris
Carla Murton
Rhiannon Occhini
Harriet Robison
Clarisa Barragan
Nicole Chapman
Jonathan Collingwood
Jade Conlin
Clelia Giannuoli
Adam Hayes
Katarina Jakcsiova
Dorette Lewin
Cheuk Li
Emmanuel Oppong
Jacob Steele
Abigail Vickers
Anna Wilkowska
Silvia Wu
Vestina Zuikaite