Studio 4: Empathy & Enterprise
Branding is a key tool for any enterprise, large or small.
Steve Jobs said: “It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” Apple is one of the most successful brands in the world. But what is a brand? How do you build a brand identity? And have you every wanted to create your own?
This studio will help students to explore, understand and experience the whole branding process. Our philosophy is that branding starts with empathy: a deep understanding of customers, and succeeds when it establishes a strong sense of meaning and purpose.
Far from being simply about logos, this studio will explore all the channels through which visual communication can engage audiences. We will consider how to create a “brand world” that is driven by values and encompasses a rich mix of graphics, illustration and language.
Through a number of visits, talks and projects, we will explore the fundamentals of branding: customer insight, brand strategy, retail as brand experience, tone of voice, naming and brand identity.
You will work towards developing a brand of your own, using customer insight to inform and inspire your practice.
|Course||Graphic Design BA (Hons)
Illustration BA (Hons)
|Where||Commercial Road, Studio 4, 6th Floor|
|When||Tuesday and Friday|
Visual Communication Studios
Studio 3: The Imminent City
Matt Wade (Kin), Luke Thompson (Kin), Ricardo Eversley and Michelle Salamon