This studio explores how a text manifests itself in the spatial and temporal medium of animation production. It consolidates a range on contexts, cultural theories and industry practices acquired across the three years of the course. The major studio project begins with more literal interpretation of a text through applying conventional narrative genre and structure to storyboarding.
It then expands on how the text is interpreted and communicated through character development of character narrative arcs, dialogue and physical body language; as well as the production design of sets from a screenplay, using contextual research into semiotics and semantics, and also lighting and composition to create meaning through mise-en-scène.
The studio finally ventures in to more abstract responses to the text by exploring the language of the edit and montage theory, as well as different forms of sound, including diegetic sound, narration and music. The final outcome may include any number of combinations of these processes, and may also involve cross-disciplinary collaboration – resulting in anything from a pitch for an animation series, to a series of GIFs, an installation or immersive experience.
Critical reflection on the development of all studio major project work is documented in the format of a ‘pitch bible’ and ‘two-sheet’, the standard way of pitching an animation series to a commissioning body, but also a model that translates well into pitching for other forms of art commission.
Visual Communication studios
Studio VisCom 01: Future Past
Susanna Edwards and Michelle Salamon
Future Past is a studio run in collaboration with The Roman Road Trust.
Studio VisCom 02: Ellipsis
Angharad Lewis and Alistair Hall
In this studio we explore the materiality of printed communication; we test the tools and processes used to communicate visually on the page.
Studio VisCom 03: Design Futures
Ricardo Eversley and Emily Evans
Design Futures: A studio that authors via the lens of traditional and digital products as tools for design making, thinking, seeing and storytelling.
Studio VisCom 04: Give and Take
Sara Carneholm and Russell Weekes
In Studio Give and Take we will explore different aspects of art direction, a field that is as relevant to illustrators as it is to graphic designers.