Studio 2: The New Hybrids

This studio challenges students from both graphic design and illustrative perspectives to form new and exciting hybrid creative design outcomes, exploring and reevaluating the transformations and creative opportunities now offered in the areas of print, typographic design and illustration as we experimented with traditional, current and emerging techniques.

Creative Theme

The debate that engaged with issues of legibility, meaning, motive and audience that David Carson and some of his followers provoked has now moved on significantly with modernist values being reinterpreted and merged with the expressive approaches, creating a hybrid visual language, for example in the work of Irma Boom. It is this exciting ‘hybrid’ territory that we have explored in this Studio. 

Set creative projects included: 

  • Creative Directions - Personal Student Manifesto
  • Diverse outcomes
  • Final Major Project - Level 6 (Hons Level)
  • Diverse outcomes
  • The iconoclasts

  • In-depth team projects with small groups. Diverse outcomes
  • Birds Eye Film Festival Poster *
  • Live project competition, organised by creative network Ideas Tap  
  • Mapping ‘the London-scape
  • Diverse outcomes in two and tree dimensions
  • Culture on the Edge
  • Diverse outcomes in two and tree dimensions
  • Final Show
  • Based on ideas of André Malraux, the resulting galerie imaginaire is a collective culmination of the work from the studio over the academic year. 

* Birds Eye View Film Festival Posters

The Birds Eye View Film festival is an annual event to showcase and explore the outstanding contributions of women film practitioners to Cinema.

Julia Noorsoo and Virginia Hodge from The New Hybrids won the Birds Eye Film Festival Poster competition, organised by creative network Ideas Tap. Selected posters were on display at the BFI during the festival and will also be displayed on an online gallery on the Birds Eye View website. Julia and Virginia will join a session called ‘Looking After Your Assets’, as part of the exclusive Creative Skillset Filmonomics programme looking at the art of poster design, and how to create the right leading image for the effective marketing of a film and this will be a great opportunity to meet and network with industry experts and practitioners. Bill Brown, Studio Leader of New Hybrids commented, “ The competition was quite intensive and open to students and professional designers, so to have not one but two winners is fantastic, Julia and Virginia have done exceptionally well.”

Research Trip – Paris
As part of the on-going project development and research for New Hybrids’ creative projects, our Studio travelled to Paris. The trip was exciting and highly inspirational. These are just two of the key events we visited: The George Pompidou Centre and the Museum Of Decorative Arts plus other specialist galleries and design studios.

Creative outcomes
In-depth research, exploration, making and experimentation have produced projects in:

  • Typography
  • Type design
  • Print-making
  • Bookbinding
  • Editorial design
  • Illustration
  • Photography
  • Moving image/film
  • Posters
  • Broadsheets
  • Multiples
  • Magazines
  • Books and 3D outcomes

Students have selected and researched themes encompassing; visual and textural mapping and psychogeography, many forms of illustrative and graphic design practice, narrative, photography, film, historical and literary research including urban perceptions of time, sense of place and departure, the built environment and future cities, culture and urban socio-political issues and in so doing are re-inventing accepted graphic design methodologies.


Exhibition Details

P.V. Tuesday 10th June, 6-10pm
Opens Wed 11th - Sat 21st June
Venue Central House (4th floor)
Studio Studio 2: The New Hybrids
Course Graphic Design BA (Hons)
Illustration BA (Hons)


 We love this game still

By Khayam Khan 

 By Julia Noorsoo


 By Julia Noorsoo


 By Michael Costa


 Future London

By Korrina Mei Verpoulou 

 Helvetica Project

By Emily Morris 

 Love This Game


 Please make Babies

By Julia Noorsoo 

 Prize winners

Julia Noorsoo & Virginia Hoodge 

Private View: Tuesday 10th June 6pm-10pm

Opening times: Wednesday 11th - Saturday 21st June
Mon-Fri 10am-7pm
Sat 11am-6pm
Sun 11am-4pm

Central House (4th floor)
59-63 Whitechapel High Street
London E1 7PF (see map)

Carmela Blandino
Sam Golin 
Jack Donaldson 
Ina Niutis
Michael O'Grady 
Ahmed Terro 
Jessica-May Wright
Mehwish Ahmed 
Yasmina Aslam
Leon Bartholomew 
Claire Bastian 
Zainab Butt
Michael Costa 
Alex Courtenay-Brown 
Kirstin Helgadottir 
Virginia Hodge
Catrin Fraser Jones 
Joe Katende 
Khayam Khan
Emily Morris 
Julia Noorsoo 
Fisayo Oniyide 
Wynona Ross
Dominik Sinkevic 
Iqubal Uddin 
Korinna Mei Veropoulou 
Elecia Williams 
Agostina Dorin Yacubowski