About the show
The show highlights extracts from major projects by BA (Hons) Motion Graphics students in a variety of media, and includes work in print design, illustration, typography, motion, installation and 3D work. This course encourages students to consider the needs of the client and yet simultaneously develop their own sense of personal practice, to be stakeholders in their own imaginative process, yet always consider the context in which the work is produced - the transaction between message and reader, as they propel themselves into 'the real world' of design practice.
Amidst the current climate this show is definitely pro-growth, an investment in the future, a stimulus. Economy is a key word in design - translating complex ideas into concise communication. Times may be difficult but this is no time to be bankrupt of ideas, the creative practitioners of tomorrow have to know the value of bigger ideas on smaller budgets.
The show will also feature the Vault blog, including a bank of images, texts and concepts.
BA (Hons) Motion Graphics in 2012
The BA (Hons) Motion Graphics course is in its third year of completion and has once again achieved a successful year. Our students explored key traditional processes and their technical application within typography, graphics, digital illustration, compositing and special effects achieving outstanding solutions. The course has established our students at the forefront of resolving contemporary issues within broadcast and advertising industries through high profile outcomes including (commended) illustrative work for Soda Pictures, collaborative work for Arsenal Football Club 360 television and global telecommunications company LG Electronics.
Our students have regularly been involved with professional organisations such as the Design Museum, RSA, Design and Art Direction Awards and gained commercial practice through ‘live’ projects. The collaborative project with LG the Electronics giant saw our Motion Graphics students submit designs and creative ideas for a series of electronic products with the theme of well being for the home. The prize was an internship with LG for the most creative and realistic products submitted in a professional presentation environment. Several of our students put forward some especially creative and innovative solutions, amongst which were an idea for a portable stain remover with an integrated iron, a light with additional scent to help alleviate Seasonal Affective Disorder and an electronic sleep mask plus flexi screen.