About the show
‘The art of propelling oneself forward, a reinforced room where valuables are stored’.
The show highlights extracts from major projects by BA (Hons) Design students in a variety of media, and includes work in print design, illustration, typography, motion, installation and 3D work. This course encourages students to consider the needs of the client and yet simultaneously develop their own sense of personal practice, to be stakeholders in their own imaginative process, yet always consider the context in which the work is produced - the transaction between message and reader, as they propel themselves into the ‘real world' of design practice.
Amidst the current climate this show is definitely pro-growth, an investment in the future, a stimulus. Economy is a key word in design - translating complex ideas into concise communication. Times may be difficult but this is no time to be bankrupt of ideas, the creative practitioners of tomorrow have to know the value of bigger ideas on smaller budgets.
The show will also feature the Vault blog, including a bank of images, texts and concepts.
BA (Hons) Design in 2012
The BA (Hons) Design interdisciplinary course is in its 24th year of completion and once again achieved a highly successful year. Our students experienced a broad exposure to other disciplines, encouraging their own creative approach to design thinking, and completing innovative projects in established areas of graphics, advertising, 3D design, multimedia, illustration and photography. This diagnostic and synthetic approach enabled our students to complete successful projects around such areas as editorial illustration, social isolation, sustainability. They experienced live projects working with contemporary events companies such as ‘Avant Garde’ and global telecommunications company LG Electronics.
Our students have consistently been involved with professional organisations such as the Design Museum, the Royal Society of Arts, Design and Art Direction Awards and have gained experience of commercial practice through design consultancy projects. Second year students engaged with consultancy practices, formulating groups with designated roles and responsibilities based around current design practice norms and worked with the modern contemporary dance company Avant Garde. Avant Garde's body of work fuses structured contemporary performance elements with bespoke organic street dance. This approach along with the client’s requirements allowed students to experiment in various creative fields including typography, photography, craft, projection aided results, traditional illustration and new digital media. The high level of work from this year’s candidates resulted in the company putting forward a proposed production strategy, which will see submissions ‘actioned’ at different times in the future.
In addition, the Electronics giant LG asked our Design students to submit designs and creative ideas for a series of electronic products with the theme of well being for the home. The prize was an internship with LG for the most creative and realistic products submitted in a professional presentation format. Several teams put forward some especially creative and innovative solutions, amongst which were an idea for a portable stain remover with an integrated iron, a light with additional scent to help alleviate Seasonal Affective Disorder and an electronic sleep mask with a flexible screen.
|Private view||Thursday 21 June 2012, 6pm-10pm|
|Opening days||Friday 22 - Saturday 30 June 2012|
|Opening times||Mon-Fri 10am-8pm, Sat 11am-5pm, Sun 11am-4.30pm|
|Venue||Central House (Ground Floor)|