London's Visitor Economy

Why study this module?

There is nowhere in the world quite like London with its diverse community, economy, architecture and landscape, attracting over 20 million international visitors in 2019.

During this module you'll explore elements of contemporary culture, entertainment and nightlife, retailing, heritage and tradition, events, sport, film, and the open spaces that have made London the world’s first National Park City. Underpinned with tourism and leisure theory, economics and insight into the creative industries, you will be able to establish your own theoretical and experiential perspective on the meaning of a global tourist city.

All of our summer school modules are worth 15 UK credit points / 3 US credit points / 7.5 ECTS, and upon successful completion we will provide you with a transcript of records.

Applications now open!

 

To register for this Summer School module you will need to fill in our application form below.

International Summer School application form

Application deadline: 1 April 2021

Entry requirements

You can apply for a place on our summer school if you are currently studying an undergraduate degree with another university.

More about this module

During this module you will:

  • develop a practical knowledge of London’s evolving visitor offering for leisure, business and events tourists
  • identify the needs and preferences of London’s diverse visitor groups
  • look at specific visitor experiences that suit different tourist audiences
  • gain insight into the challenges faced by visitor managers in providing strategies, services, experiences and events for diverse visitor groups
  • become familiar with the market intelligence, tourism and events reports and strategies produced by London’s Destination Marketing Organisation to guide London’s visitor economy
Teaching and assessment

Together with other students you will work on a factual blog with the aim of writing a student friendly guide to London, focused on a chosen socio-cultural or national group of visitors, inspired by their origin or socio-cultural background.

You will also be asked to write a reflective essay to consider the rationale for the design of the guide and to reflect on your learning on the module and its application to your professional aspirations.

Module fees

The cost of this module is £1,400.

If you would like to take two summer school modules, the total cost of your tuition fees would be £2,650. 

If you want to take this module alongside our Internship module, the total cost of your tuition fees would be £3,500.

How to apply

To register for this Summer School module you will need to fill in our application form below.

International Summer School application form

Application deadline: 1 April 2021

If you have any questions, please get in touch with Noelle and Johanna from the summer school team at studyabroad@londonmet.ac.uk