The Business of Fashion

Why study this module? 

London is synonymous with fashion and is home to some of the world’s leading fashion and luxury brands. During this module you’ll find out about the apparel industry, how the business of fashion works, and explore topical aspects such as consumers and buying behaviours, market segments and lifestyle groups and experiential and sensory marketing techniques.

You’ll have lots of opportunities to explore the City, its fashion houses and work collaboratively on your assignments bringing together your learning and London experiences. 

All of our summer school modules are worth 15 UK credit points / 3 US credit points. Upon successful completion we will provide you with a transcript of records.

Please note that our summer school modules are currently subject to validation. In the unlikely event that a module isn’t validated by its start date, we will get in touch to discuss the options available to you.

Applications now open!

To register for this summer school module you'll need to fill in our application form below.

Apply now

Application deadline: 1 April 2021

Not ready to apply?

You can still register your interest in our summer school if you're not ready to submit an application.

Register your interest


Entry requirements

You can apply for a place on this summer school module if you are 18-years-old or above. If you are a non-native speaker you can also choose to take this module in combination with our English Language module.

You should have an English language certificate confirming your level B1 of the Common European Framework of Reference (CEFR) qualification. Acceptable English language certificates include IELTS, Cambridge Advanced or Cambridge Proficiency Certificate, TOEFL and institutional tests such as those offered by the German Academic Exchange Service. Exceptions may apply if you are a native speaker or if your current degree is being taught in English (UK NARIC certification required). 

You may need a visitor visa to attend the summer school depending on your nationality and personal circumstances. A standard visitor visa will cost £95 and we will provide you with visa guidance after you have submitted your application.

This module can also be taken in combination with our Internship in London module. Entry requirements for this combination can be found on our Internship in London page.


More about this module

This module will raise your awareness of: 

  • the role of promotional strategies 
  • research on consumer typologies and taste communities 
  • viable strategies which identify the strength and weaknesses in a retail offer 
Teaching and assessment

You'll be assessed on two different components: 

  • you'll need to create customer personas relevant to a particular brand with supporting narrative and evidence 
  • on the basis of the first assignment, you'll be asked to produce a brand report 

All students will have the chance to interact with each other and to learn from other members of the group. 

Module fees

The cost of this module is £1,400. Discounts are available if you wish to take more than one academic module from each session. Please contact us for further information. 

If you would like to take this module in combination with our English Language module, the total cost of your tuition fees would be £2,650. 

If you want to take this module in combination with our Internship in London module, the total cost of your tuition fees would be £3,500.

How to apply

To register for this summer school module you'll need to fill in our application form below.

International Summer School application form

Application deadline: 1 April 2021

If you have any questions, please get in touch with Noelle and Johanna from the summer school team at