Why study this module?
The world of brand management is a fascinating, strategic space, bursting with creativity. This module offers an introduction to brand management and the specificities of the luxury market in Britain. During this module, you’ll explore new and commercially applicable brand concepts and models as well as exciting topic areas including the academic concept of cool brands, image and celebrity, audio branding, brand equity and threats to brands.
There will be opportunities to engage in learning outside the classroom with visits to key places in London such as retail areas, museums, galleries and walking tours. You’ll also utilise social media and create branded content as part of an educational project on a selected British luxury brand.
All of our International Summer School modules are worth 15 UK credit points / 3 US credit points / 7.5 ECTS. Upon successful completion, we will provide you with a transcript of records.
You can apply for a place on this international summer school module if you are 18-years-old or above.
You should have an English language certificate confirming your level B1 of the Common European Framework of Reference (CEFR) qualification. Acceptable English language certificates include IELTS, Cambridge Advanced or Cambridge Proficiency Certificate, TOEFL and institutional tests such as those offered by the German Academic Exchange Service. Exceptions may apply if you are a native speaker or if your current degree is being taught in English (UK ENIC certification required).
You may need a visitor visa to attend the international summer school depending on your nationality and personal circumstances. A standard visitor visa will cost £95 and we will provide you with visa guidance after you have submitted your application.
This module can also be taken in combination with our Internship in London module. Entry requirements for this combination can be found on our Internship in London module page.
Throughout this module you’ll:
- gain an understanding of the importance and value of brands within marketing strategy and reflect on the components that make a brand successful
- learn about contemporary branding theory and consider a variety of brand scenarios
- develop an understanding of the role of digital media in relation to online and offline branding strategies with some application to real life situations
- work collaboratively with other students and enhance presentation, communication and problem-solving skills
To register for this International Summer School module you'll need to complete our International Summer School application form.
Application deadline: 1 April 2023
If you have any questions, please get in touch with the study abroad team at firstname.lastname@example.org.