Discover your place in the media and public relations field with this exciting contemporary degree. The Media and Public Relations BA is designed to give you an outstanding experience and understanding of the media and public relations industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media and public relations, taking personal responsibility for creative projects, and for crafting the media message.
The Media and Public Relations BA combines London Metropolitan University’s world leading expertise in the media and media industries with career-focused study of public relations.
Understanding the media is critical to developing the skills to use media as part of public and media relations strategies. In this degree you’ll explore the relationship between the media and public relations practice to develop a critical and vocationally-focused approach.
The degree programme is designed to equip you with practical skills in media production and the ability to take these skills into commercial marketing contexts. You’ll gain hands-on practice based learning with our first-class media resources including video and television production, as well classroom based grounding in the media industries and corporate environments. You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Option modules enable you to specialise in specific parts of the media or commercial industry and your final project will enable you to demonstrate your skills and expertise to employers.
The course is supported by trips and visits, guest lectures and various other activities.
You’ll be assessed through coursework, reports, practice based work such as filming projects or poster presentation and essays. There are a limited number of formal exams on the degree.
In addition to the University's standard entry requirements, you should have:
If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Media and Communications (including foundation year) BSc (Hons).
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
This Level 4 module introduces students to debates around the use of digital media in work contexts. The module contextualises the understanding of digital media with reference to the history, theory and practice of digital media in the workplace, and the history, theory and practice of digital media careers. The module combines theory- based learning of the contexts and uses of digital media with practice-based learning around the use of social media in specific employability- oriented contexts.
This module aims to:
• Introduce students to a range of debates about the role of digital media in society and the workplace;
• Explore the ways in which digital media has transformed the nature of work and the development of careers;
• Encourage students to employ critical methods in the understanding of and analysis of digital media in workplace context and opportunities for developing digital and media careers;
• Encourage students to develop employability skills in relation to defined career goals particularly through using social media networking.
The module focuses on the role of genre in media production and consumption. Each delivery will explore two different genres, provide an introduction to the history of each, an overview of its conventions, a discussion of significant media texts within that genre, and opportunities for students to critically engage with genre texts. The module will address genre issues across a range of media forms, including film, television, radio, advertising, literature, mass publishing, and video games. The specific types of genre media addressed each year will change to reflect the changing media marketplace, and the changing critical tradition of media and cultural studies. Typical indicative genre forms covered by the module may include: science fiction, crime drama, heist movies, romantic comedies, situation comedies, soap operas, specific genres of documentary (such as biographical documentaries or science documentaries), the thriller, film noir and neo-noir, or martial arts movies. The module aims to:
● Facilitate the transition into undergraduate media, culture and communications studies and related disciplines by focussing on critical engagement with selective media texts;
● Introduce the range, diversity, and marketplace for genre based media texts;
● Provide an in-depth introduction to particular genre forms, such as soap opera or science fiction and genre conventions for those specific genre forms.
This module provides an introduction to the history of the mass media, and to key theoretical arguments and debates that have emerged in response to the rise of mass media. It explores the development of press and publishing industries, photography, cinema, television, radio, the music industry and digital media by relating the technological changes to both their socio-cultural contexts and emerging theoretical perspectives. The module also provides grounding in key academic skills as part of the extended induction programme including research, academic reading, and presentation of learning.
The module aims to:
● Provide an introduction to the study of media and its various rationales and methodologies.
● Promote a critical understanding of the history, content and structures of the media industries and examine the social, political and economic factors which shape them.
● Develop an understanding of the development of debates and theoretical contexts related to the media and media technologies.
● Develop and encourage confidence in the use of appropriate learning, analytical and discursive skills in both oral and written argument. To help students acquire key bibliographic research skills.
This module will develop an understanding of the role and purpose of Public Relations (PR) together with an appreciation of the societal context and global business environment within which PR operates. Given the range of course subjects sectors that this module will contribute to, many of the cases and industry practice examples employed will directly relate to the creative industries such as Fashion, Music, Events & Tourism.
In addition and from a more generic practical perspective, it will also aim to develop students’ writing skills with a specific focus on public relations content copywriting for both analogue & digital media platforms.
The module provides an introduction to the breadth of oral, written and graphic public relations material, such as press releases, articles, photography, video, social media and related digital content, press notices that are key creative elements of public relations campaigns. The module also considers how the media interacts with public relations practitioners via such forms of communication material and how the media goes on to use various platform contributions from the public relations sector.
Additionally, in recognition of the huge increase in global social media usage, the module will examine how this has resulted in an explosion of user-generated content that is significantly influencing how PR is practiced in the 21stC.
Given this changing nature of PR practice the module will:
● Examine and analyse the various specialisms within PR practice as set out by the Chartered Institute of Public Relations
● Examine the current research
● Develop an understanding of the wide range of career options within public relations and more broadly, communications management.
In terms of learning related outcomes, the module will promote various graduate attributes, in particular the application of knowledge; communicating and presenting (including inter-cultural communication); critical thinking and writing; reflective professional skills; project and event management; and business and political awareness - together with various other elements in the LMBS Skills Framework.
This Level 4 module introduces students to debates around the use of social media in business contexts. The module contextualises the understanding of social media with reference to the history, theory and practice of social media in corporate contexts, as well as setting out social media practice. The module combines theory-based learning of the contexts and uses of social media with practice-based learning around the use of social media in specific employability-oriented contexts.
The module aims to
1. introduce students to a range of debates about the role of social media in society and in business;
2. encourage students to employ critical methods in the understanding of and analysis of social media,
3. allow students to learn from practice in developing a multi-modal social media campaign.
Year 2 modules include:
This module is designed to introduce students to the advertising process and the role it plays within the changing global technological environment of marketing communications. The module presents theoretical frameworks and models which are relevant to brand advertising and explores traditional and on line advertising practice. The content includes advertising theories and models; the strategic advertising brief; how agencies work with clients; how advertising is developed and produced; how advertising is evaluated and measured, (the metrics); the development of offline and online media; how advertising works within the regulatory framework in which advertising operates across markets and international cultures.
This module has been designed to build on Level 4 modules knowledge with a focus on the understanding of advertising theory and principles. This module aims to provide students with the relevant skills in developing strategic creative briefs and advertising campaigns.
This module critically examines the history of media audience research focusing on theoretical, methodological and ethical questions. Students study different ways of conceptualising and researching the relationship between media and audiences. They learn to evaluate and apply key concepts, theories and methods in designing and conducting their own piece of audience research.
The module aims to equip students to:
● develop a critically understanding of different approaches to conceptualising media audiences and available research strategies
● examine and evaluate existing audience research, its history and context, and the methods that have informed it
● conduct a short piece of audience research
This module provides a thorough overview of institutions, economics, technologies, texts, audiences and production practices, relating to television broadcasting and its contemporary online successors. The module combines theoretical discussion of the television medium, with practice-based learning in television production.
The aims of this module are to:
1. Introduce students to a range of a range of debates about the role of television in everyday life.
2. Encourage students to deploy critical methods of analysis from previous modules to television and develop these skills through examination of specific case studies.
3. Enable students to gain experience of television production and develop skills in television practice
4. Enable students to develop a range of transferable skills relevant to audio-visual production.
The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 2 (Level 6) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.
This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.
The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.
For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.
This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.
The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.
Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.
The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.)
This module focuses on the role of public relations (PR) in the commercial activities of consumer facing organisations. In particular, it addresses the importance of winning (and maintaining) customers, and with meeting competitive challenges in consumer marketing scenarios. The module discusses how PR and media relations interfaces with consumer marketing, together with the manner in which organisations use PR tools to interact with consumers in a trading environment. Delivery consists of 3-hour CCT using a combination of lectures (including guest speakers) and seminars. Assessments comprise a group presentation of a Consumer PR campaign plan (40%) and an exam (60%).
This module will also explore PR-related aspects of the media environment and is designed to provide students with the understanding and skills required to exploit digital and non-digital media within the context of designing and delivering consumer-facing public relations campaigns.
The module also calls on students to deploy traditional and digital communications skills as part of a personal strategy to enhance their own employability.
The module also aims to assist students in the acquisition of the following skills:
• Communicating/presenting – orally and in writing, including inter-cultural communication
• Being creative
• Academic writing/literacy
• Digital literacy and IT skills
• Career Management
This module examines the relationship between the media, crime and criminal justice. It examines the way crime and the law – and our understandings of them – are produced, reproduced and challenged in and through the contemporary media. The module considers how crime and criminals have been portrayed by the media over time, and assesses the different theoretical perspectives applied to media representations of crime and criminality. It examines the various ways the media actively work to construct crime as a news story, analysing the way the media sift and select crime stories, prioritizing some and excluding others, editing words and pictures and selecting particular tones and styles in their reports to create particular interpretations and viewpoints. The module also considers media portrayals of crime, criminals, victims and criminal justice agencies in a range of fictional and factual representations across TV, film and popular fiction. The social and cultural impact of these media representations is also discussed, with attention is given to the ways they may contribute to escalating fears of crime and how far they may contribute, themselves, to violence and criminal behaviour. Focusing on cultural, critical, and qualitative understandings of the relationships between crime and the media, the module draws on ideas and theories developed not only in the field of Criminology, but also the disciplines of in Sociology, Media, Communications and Cultural Studies.
This module aims to:
1. Examine the relation between media portrayals of crime and their broader social, economic and political context.
2. Examine historical shifts in the way the media represent crime and criminal behaviour.
3. Familiarise students with theoretical debates about the media’s effects on crime and criminal behaviour.
4. Examine the connections between media portrayals of crime and criminal justice policy.
This module aims to provide students with a rigorous understanding of the history, theory and practices of documentary photography, and to enable them to develop key photographic skills pertinent to the practice of documentary photography. The module will introduce students to the history, theory and practice of contemporary documentary photography. The module is slanted towards practice, and provides an opportunity for students to develop photographic skills or enhance their existing photographic skills, as well as their understanding of documentary photography. The module will provide practical tuition in the skills of street photography, portraiture, photographing objects in motion, and narrative photography, and will encourage and support students in the conception and development of their own documentary photographic projects. The module will also provide historical and theoretical contexts for students’ developing photographic practices, enabling them to critically reflect on their own practice as documentary photographers.
This module explores the important relationships between the media and young people’s cultural experiences and expressions. The media are a ubiquitous presence in the lives of contemporary youth - the television shows they watch, the music they listen to, the video games they play, and the websites they visit all play a major part in young people’s lives, offering them a stream of different experiences, ideas and knowledge. This module considers the broad body of interdisciplinary scholarship that analyses youth’s relationship with media, and the nature of media texts aimed at young people. Attention is given to the way the media represent youth and target young people as a specific market for goods and entertainment, and also to the development of particular media forms aimed at young audiences – for example, specific kinds of advertising, distinctive film genres and TV formats, and particular kinds of social networking website. Consideration is also given to the possible influence of the media on youth’s behaviour, and to the ways young people actively engage with the media and make it meaningful in their lives. Here, particular attention is given to issues of gender, ethnicity, sexuality and social class, and the role they play in patterns of young people’s media usage and their practices of cultural expression.
This module aims to:
1. Examine the historical development of media forms geared to the youth market.
2. Critically consider key theoretical perspectives developed in relation to the analysis of young people’s engagement with the media.
3. Examine the nature, significance and impact of media representations of young people.
4. Familiarise students with theoretical debates about the media’s effects on young people’s behaviour.
Year 3 modules include:
This module addresses the role of mediated representation and communication in the development and reproduction of cultural and social identities. Drawing on a range of recent critical theories, it considers a broad spectrum of symbolic forms from the fields of film, TV, magazines, popular literature and advertising, and relates them to the social construction of social identities including ethnicity, class, gender and sexuality. The module has a particular emphasis on anti-essentialist notions of identity, and on the influence of post-structuralism on identity and subjectivity. The module aims to:
● Encourage informed engagement with theories of the nature of cultural identity in contemporary societies.
● Facilitate the critical analysis of the relationship between cultural identities and the meanings of media texts and cultural practices.
● Provide a supportive environment for the development of competence in discussion and presentation
This module presents a critical review of key aspects of contemporary theory, research and practice in political communication and the mediatisation of politics. It considers how these may be challenged and transformed by new technologies and methods for shaping personalised messages. Using an inter-disciplinary perspective, the module examines key theoretical concepts pertaining to political communication as normally understood in the West, then goes on to pose normative and empirical questions on how they can be assessed outside those contexts.
The module aims to:
● explore social and political theory in the areas of power and policy-making;
● introduce students to key developments in political communications in the UK and internationally;
● introduce students to alternative political communication systems and comparative work;
● examine political communication issues at the global level and related debates about transnational communications, citizenship, identity, nation branding and soft power.
This module introduces students to the range of skills and competencies of public relations (PR) and to the different areas of PR practice in which they are used. In particular, the module examines public relations consultancies, the role of in-house practitioners and the nature of the discipline in a work-related context.
After examining these different employment contexts for PR practice, students are encouraged to build on their own employability. This is explored through a combination of initiatives, based on a series of workshops and lectures which will result in the development of PR consultancy-related proposals. In addition, students will also gain greater self-awareness of their professional skills/knowledge and improve their ability to articulate this professionalism in order to assist in achieving their career goals.
This module is designed to provide final year students with the opportunity to gain a clear awareness of the structure of the public relations sector, an understanding of the different contexts in which public relations is practised and to provide evidence of competence in the range of practical skills required in public relations workplaces.
In addressing QAA skill benchmarks for business and management, the module specifically focuses on the following areas:
1) Ability to conduct research into business and management issues
2) Effective problem solving and decision making using appropriate quantitative and qualitative 3) Developing skills including identifying, formulating and solving business communication challenges.
More broadly, the module aims to assist students in the acquisition of the following skills:
• Self/time management including efficacy
• Academic writing/literacy
• Interpersonal attributes including collaborating, having a positive attitude
• Enterprise skills, including taking initiative, being creative, leadership, completing tasks and projects, taking calculated risks
• Commercial awareness, including vision corporate social responsibility and governance
• Career development
For most of the undergraduate students, this final document submitted for assessment represents the most extensive piece of written academic work that students will ever have attempted! The choice for topic largely rests with each student. It is important that the chosen topic should be feasible, interesting and stimulating. The project should conform to the specifications set out in this handbook and be submitted by the required deadline.
The aim of this module is to equip students with a thorough understanding of applied research methodology and to enable them to apply their knowledge in a practical way through the project. The key areas emphasised are research methods and methodology.
The module therefore has three main objectives:
1. To teach students how to work on a complex assignment that will be of value and interest to them and others, e.g. academia, businesses, over an extended period of time
2. To teach students how to collect information from a variety of sources, apply investigatory and analytical skills, present meaningful outcomes and draw relevant conclusions and recommendations
3. To teach students how to draw selectively and critically upon a body of knowledge, wisdom and information to produce new insights, ideas and perspectives.
This module is focused around the production of an engaged and lengthy piece of independent research and academic writing. It provides students the opportunity to specialise in one area of the curriculum in their Honours year. Students may choose to develop a structured dissertation describing an independent primary research project (Route A), or a semi-structured extended literature review based on an independent secondary research project (Route B). This module aims to:
● To enable students to conduct a piece of independent primary or secondary research.
● To encourage students to draw on their previous studies in synthesising their personal perspective on a topic related to Media and Communications, and to develop their individual academic interests.
The focus of this module is the examination of Popular Music with respect to culture and society, as well as the identification of Popular Music as a commercial enterprise.
The module introduces key critical analyses of the nature and development of popular music as a cultural form. In doing so it explores the key social and cultural factors that shape our experience of music and the way we give it meaning within our lives, giving particular attention to issues such as gender, ethnicity, sexuality and social class.
Drawing on studies produced within a range of theoretical fields, the module includes discussion of the relationship between popular music and processes of globalisation, the construction of star personas and celebrity culture, and the nature of audiences, fans and subcultures.
By also examining examples of the historical development and the contemporary organisation of the music industry, the module encourages students to reflection upon the social production of popular music, and the impact of technological change on its creation and distribution.
Students will be introduced to the important ways in which digital technologies in particular currently impact upon Popular Music and its audiences. This includes the roles of digital distribution and streaming in Popular Music, along with the use of social media and the creation of global audiences.
This module aims to:
1. Critically consider key theoretical perspectives developed in relation to the analysis of popular musical forms and genres.
2. Examine historical shifts in the nature and operation of the popular music industry.
3. Examine the impact of new technologies on the production, circulation and consumption of popular music.
4. Familiarise students with theories regarding the social and cultural significance of popular music.
This module focuses on: international communications and debates around globalisation and cultural imperialism; development and modernisation; the role of transnational regulatory bodies such as the WTO; the structure of the global media industries and centres of power; the development of contra flow in media and culture; Media Systems models; and de-westernising of media studies. The module includes engagement with studies of media in various countries and regions, analysing developments in telecommunications and the cultural industries. It draws on economics, politics, and sociology in considering the contemporary debates around shifts in power and the potential role of social and new media.
The module aims to:
● Introduce students to current theories of globalisation
● Critically investigate different theories and explanations for the imbalances in global communication
● Examine the structure of global media and their content and evaluate the current debates around the perceived implication of the dominance of a small number of countries over communication and culture
● Introduce students to Media Systems models and ideas involved in the debates on de-westernising media studies
● Examine Hollywood in the context of the WTO and the liberalisation of trade in the cultural industries.
This module explores the importance of corporate reputation (and corporate communications), what it is, how and why it is managed it, how it affects the organisation’s performance, and how it may be perceived by an often complex group of internal and external stakeholders, including the media. Maintaining a strong corporate image, identity, and reputation is a strategic priority for most CEOs. Organisations which enjoy a strong corporate reputation in the market see this as a competitive advantage and crucial to improving financial returns, shareholder value and improved competitiveness. External forces, often globally driven, can quickly change the way stakeholders view the organisation, often as a result of sudden, often unforeseen and relatively unmanageable forces, leading to destabilisation, leadership change, criticism in the media, damage to the corporation’s reputation, and a fall in market value. Understanding and managing corporate reputation is complex, as it is not just the responsibility of the corporate communications team, or the CEO - it is the responsibility of all employees.
This up-to-date contemporary Module is a 15-credit ‘Option’ Module at Level 6 (Year 3), aimed at students who are interested in developing expertise in corporate reputation management and associated areas, such as corporate communications, branding, liaising with the media, and responding to reputational crises.
Employability in corporate communications continues to grow (see for example: http://careers.marksandspencer.com/career-areas/head-office/corporate-communications), its international dimensions are growing in importance (see for example https://www.warnermusiccareers.com/categories/corporate-communications), and many corporations see equality, diversity, and inclusion as a key part of their corporate strategy and corporate image, identity, brand and reputation (see for example https://www.btplc.com/Careercentre/lifeatbt/diversityandinclusion/index.htm).
Students will study a range of theories, models, concepts, and techniques in corporate reputation management, will work in small teams to analyse a range of high-profile companies and their corporate reputation management, and will therefore develop their own expertise in business communication and reputation management.
Graduates of this degree typically enter careers in media-related roles in the corporate and third sectors, including media relations work, public relations work, marketing work and media management roles. Students often pursue further study opportunities at master's level specialising in either media or marketing roles.
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.
Clearing 2020: If you’re a UK or EU student applying for a full-time degree starting this autumn, you’ll need to apply through Clearing. If you're an international applicant or wanting to study part-time, select the relevant entry point and click the "Apply direct" button.
If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.
UK/EU applicants for part-time study should apply direct to the University.
Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.
If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.
Please select when you would like to start:
UK/EU applicants for full-time 2020 courses – call or apply online.
23-25 June 2020
Online festival will showcase outstanding film and media work from students of the school of Computing and Digital Media.