Our Digital Business Management BSc (Hons) degree will equip you with the knowledge, understanding and practical skills desired by employers. The programme will contribute to your professional development and provide you with a solid foundation for a career in the contemporary business field within private, public or voluntary sector organisations.
On this course you’ll gain a comprehensive understanding of all stages in the business management process from conceptualisation to strategic evaluation. You’ll learn about the business management sector through the study of real-life business issues in the digital era.
The programme will equip you with the necessary business skills and abilities you'll need to fulfil your potential within the business sector. It will do so by providing a comprehensive grounding of digital business in subjects that are at the core of the contemporary business world such as strategy, innovation and organisational behaviour.
You’ll experience a professional training environment in which you'll advance your academic knowledge and develop an entrepreneurial mind-set. This environment will aid you in developing relevant transferable and practical skills that will enhance your career prospects, such as generating business ideas and setting up new ventures.
We'll assess your academic, professional and practical skills' development through individual coursework assignments, group work reflective statements, presentations and peer assessments.
Completion of the full degree will guarantee accreditation to the Chartered Management Institute (CMI) Level 6 Diploma.
In addition to the University's standard entry requirements, you should have one of the following:
If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Business Management (including foundation year) BA (Hons) degree.
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
At present companies are employing various digital systems to support their business processes and gain competitive advantage, so equally are developments in Internet Technology affecting the social networks of individuals. In this rapidly changing and evolving environment of digital systems, it is vital that the students, as future managers, are equipped with the necessary knowledge and skills to exploit and manage digital business opportunities and initiatives.
This unit helps the understanding of principles of digital business management. It will focus on the applications of technology, exploring such important issues as the integration of the business environment, business models, and Internet marketing, requiring the understanding of theory, implementation and maintenance issues. Overall, the unit aims to develop a view of digital business in practice.
AC4011 is a 15 credit core module which is designed to lay the foundation for understanding the accounting requirements of business organisations for internal and external reporting and decision making. It examines the financial accounting techniques for sole traders and limited companies.
This module aims to:
1. Enable students to understand the underlying principles of the financial accounting processes and to prepare/construct relevant accounting statements
2. Enable students to evaluate the strengths and weaknesses of accounting information systems and how they relate to the decision-making aspects of financial accounting statements
3. Enable students to analyse and interpret the financial accounting statements of a limited company
4. Enable students to understand the context of the professional accountancy framework and to enhance their employability skills.
This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.
The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.
In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,
1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.
2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.
*A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.
** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their work, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.
This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.
The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively. The challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.
The traditional view of the purpose and role of management in the world of work was to seek stability and efficiency in a top-down hierarchy aimed at achieving bottom-line results. In contrast, the contemporary management approach expects managers to engage in motivating people and harnessing their creativity, sharing information and power, leading change, and finding shared vision and values in an increasingly diverse and complex workplace.
Today’s managers require the knowledge and ability to draw on both traditional and contemporary approaches to management when formulating workplace decisions. They also need the skills, tools, and techniques to manage their own career trajectory based on the acquisition of sound employability skills and accompanying behaviours.
In addition to knowledge, the module focuses on developing students as managers
which involves the ability to interact with, and motivate, a diverse range of people.
The module aims are to:
The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.
The module aims to:
● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
● Provide an understanding of contemporary issues in marketing.
● Develop students’ academic writing, application of knowledge and interpreting data skills.
● Develop students’ researching and analysing skills.
Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.
The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.
Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.
The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.
Year 2 modules include:
The business world is currently undergoing profound technological change. Digitalisation has reached new heights and new technologies are helping tackle ever more tasks that are complex. This trend is driven in particular by the availability of large quantities of data – big data (BD) – and by the improved opportunities for using this data through artificial intelligence (AI). The relevance of BDAI is growing as technology, companies, and consumers interact. First, current technological progress facilitates the extensive and practical use of BDAI. Second, companies are increasingly relying on data and the value they extract from it to optimise their business models and processes. Third, consumer behaviour is increasingly shaped by digital applications, which in turn boosts the generation and availability of data. As such this module focuses on the relevance and management of BDAI in business context. This module also focuses on how to lead successful BDAI initiatives by prioritizing the right opportunities, building a diverse team, shaping the strategies and strategic experiments and continuously managing business solutions to benefit the organizations as a whole.
This module introduces students to the essential methodologies, approaches and tools for business research. The module takes over from the skills picked up at level 4 in particular, the quantitative and qualitative skills taught and assessed in various modules. It explores some of the philosophies and theoretical perspectives underpinning the many different ways of conducting research as well as providing practical examples and guidance on how research should be planned and implemented. This module also provides a grounding to the final year dissertation for the Business and Management and related courses.
The module enables students to gain lifelong and employability skills such as planning, searching, reading, gathering and analysing data, writing and referencing. It provides students with technological tools to achieve the necessary results efficiently.
The module helps students to reflect on how research has enabled global organisations with their integrated and interdependent challenges to adapt to the uncertain world.
The module introduces students to the key and current business concepts and their operationalisation through a simple review of the literature. In doing so, it enables students to deal with conflicting issues of ethics and equality.
The key skills taught and assess on the module will include advanced use of Excel and/or SPSS, data analysis (Statistical and Thematic) and reporting.
This module provides students with an understanding to both traditional and contemporary theories of leadership. It examines how cumulative knowledge of leadership theory, from Trait to more recent Authentic approaches, can contribute to leading and managing business organisations. Through the use of self-report questionnaires students will be helped to identify their leadership style and preferences. With a thorough grounding in normative theory the focus of the module then turns to leader behaviours including hubristic leadership and the use of power, politics and conflict.
Power, politics and conflict in organisations can either increase productivity and efficiency or reduce them substantially. Political processes can determine organisational existence and strategic direction. For instance, restructuring can be stimulated either by internal political struggles or by external market conditions, and in the process the lives and careers of employees can be altered, not always positively, which can give rise to an unfolding processes of dysfunctional conflict.
Understanding the impact of leaders’ behaviour on others, particularly in terms of power, politics and conflict is crucial to understanding how to manage and lead an organisation to success.The need for power (nPow- identified by McClelland) is often accompanied by political tactics, such as forming coalitions to increase the likelihood of achieving a goal beyond the grasp of the leader alone. In such circumstances uncertainty reduction (goal setting) and open communication (with peers, superiors and subordinates) are examples of how the impact of strategic change can be managed on a day-to-day basis.
Students on this module will have opportunities to enhance their goal setting and communication skills, developed earlier, and to develop key skills such as negotiation and persuasion as a means of dealing with conflict and morale issues that can arise when managing and leading people.
The overall objective is to introduce the student to some of the fundamentals of operation management including underpinning concepts, ideas, models, tools and techniques. The scheme of work follows the format of the set book: Essentials of Operations Management, Slack & Brandon-Jones, 2018. The scheme of work also includes the case studies presented in the set book.
A business adds value through its operations, which today are typically dependant on the use of technology to link together organisations within the value network, improve throughout and match demand and supply. The module aims to equip students with a broad understanding of operations management that will enable them to contribute effectively to performance improvement within a business organisation and its value network.
The potential for Artificial Intelligence and robotics to further increase the use of technology in the operational domain is already clear, whether using AI in legal process or robots to make burgers, an understanding of the links between technology and operations is important for anyone aspiring to be a business manager. The global nature of business, and the way in which technology is and may be used, raise considerable ethical and moral challenges that must also be considered. This module will focus on the role of technology in operations and any ethical and moral questions this raises.
Demonstrating understanding, for example process mapping and problem solving using both case studies and other active learning exercises will underpin the teaching of the module.
The global nature of business, and the way in which technology is and may be used, raise considerable ethical, moral and consulting challenges. This modules focusses at introducing students to some of the of consulting skills (behaviours and know-hows) needed by a consultant to operate effectively along with an introduction to the use of analytical tools and techniques plus an introduction to problem structuring methods (PSMs) used for diagnosis and sense making.
The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 2 (Level 6) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.
This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.
The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.
For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.
This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.
The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.
Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.
The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.)
Year 3 modules include:
The overall objective is to introduce the student to some of the fundamentals of business analysis so that they are able to,
a. Communicate with internal colleagues to understand the needs of departments and the organisation as a whole. Also, Work with external stakeholders to understand and investigate feedback into the service, function or product.
b. Use data modelling practices to analyse your findings and create suggestions for strategic and operational improvements and changes. As well as consider opportunities and potential risks attached to suggestions you make. Identify the processes and information technology required to introduce your recommendations.
c. Communicate the benefits of your recommendations across departments and help to address any uncertainty and concern. Also produce written documentation to support your work, report on your findings and to present to stakeholders when necessary.
Financial decision-making is important for any and every business. This natural mental process needs to be informed to select a course of action from several alternative options. One of the most essential elements that help to facilitate the implementation of the business strategy in an organisation is Finance. The financial manager of an organisation plays a central role in making decisions on optimum utilisation of financial resources and assess the implications for shareholders and other stakeholders, and the need for effective corporate governance. Therefore, managers require critical understanding of key financial management issues, performance indicators and methodologies relating to financial management frameworks. Managers use these tools when they are faced with making financial decisions in the business environment. This module provides students with knowledge about financial decision-making approaches and control systems businesses use to make managerial decisions.
The module also provides the knowledge and skills necessary to evaluate the impact of financial decisions. It enable learners of today, who are managers of tomorrow, to participate in decision making processes concerning the utilisation of finances in investment, financial and risk management, and the delivery of value for money in achieving the objectives of the business. Although managers are not always required to perform detailed financial analysis, they need to have a clear understanding of how the process of financial management and decision-making work to ascertain that decisions are properly made and implemented and that apposite risk management system are in place.
The module focuses on fundamentals of financial management, the need for accounting and finance, financial governance, making capital investment decisions, balancing risk and return, tools of financial analysis, interpretations and planning, reading financial reports, cost challenges in decision making, working capital management, sources of finance, cost-volume-profit analysis and its use in managerial decisions and planning.
Marketing is about delivering value to stakeholders, that is, to everyone who is affected by a transaction. This module is designed to help develop the knowledge concerning the nature and character of marketing as well as sales as applied internationally.
The module outlines the fundamental principles, concepts and techniques, which are essential to understand marketing both as a philosophy of business as well as how it is applied in practice. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision-making based on the application of marketing and sales techniques in global markets.
The primary role of marketing management in any organisation is to design and execute effective marketing programmes in local and global markets,
Aims of the module: what key skills and knowledge will it enable students to develop?
• Provide students with an overview of marketing and sales and their application to the new age of digital
• Describe the end to end marketing planning process and the importance of the Marketing environmental analysis;
• Develop an understanding of the importance of key concepts including knowing the customer through research and STP. The marketing mix, STP and how such concepts inform decision making process for marketers
• Explain how marketing fits in with the wider business.
Since this module will be taught in the final year of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in previous analytical modules, identify a topic of their interest and deepen their knowledge further through research, data collection, analysis and write up of a dissertation.
Their research will involve the review of a wide range of publications (secondary data sources) around the broad area of investigation and this will lead to the formulation of a research proposal for their dissertation. Students will pursue a robust enquiry into a theme emerging from their investigations in their chosen industry, and as the theme emerges, the research methodologies, appropriate methods of data collection, data processing and analysis are evaluated. Both the process and the knowledge and skills gained will inform their approach to their future career. For example, students will be required to identify whether secondary data sources alone will be sufficient to satisfactorily answer their research question. Their ability to critically analyse, synthesise and present data in a useable format will contribute to their management capability. This process will therefore inform their research, as well as potentially their future path. The undertaking of an investigation into a management topic, analysis of data, evaluation and synthesis will help them to prepare for the graduate job market or post graduate studies.
The aim of the module is to allow students to:
• Decide on a suitable research area
• Propose a feasible study investigating their field of interest
• Present their plan and defend it accordingly
• Conduct extensive literature research into their chosen topic
• Develop a suitable proposal including a literature review and methodology
• Conduct the study accordingly by analysis and interpreting data
• Report their investigation in the form of a professional dissertation
The modern business environment is one of the greatest example of constant change. Managers within organisations are at the control of this change and must understand how to adapt both the organisation and its people to its constantly shifting environment. This unit explores theories and approaches to innovation and change management. The unit will require students to apply research skills and develop an understanding of the complexities of managing change and its successful implementation. It will analyse the dynamics of organisational life with a focus on management and the relationships encountered in modern organisations.
This module covers the multi-disciplinary field of innovation in its many contexts. Primarily, the increase in innovation in theory and practice in recent years, and how organisations and institutions, whether start-ups, SMEs, or global corporations, or whether commercial or public, can exploit and manage innovation. Secondarily, innovation in the context of its history, its adoption as governmental / institutional policy, its links with network and globalisation theory and practice, its expression as organisational and entrepreneurial intent, and its links with creativity, leadership, technology and the flourishing digital economy. The module also aims to build upon existing knowledge of change management theories and demonstrate how successful change management is achieved in organisations. Moreover, this module will help developing knowledge of the causes of resistance to change and to equip the students with the skills to evaluate a range of methods for reducing barriers to successful change implementation.
Strategy is a crucial subject, concerned with the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many others.
In the digital age of accelerating change, disruptive technologies and rising competition, the ability to set strategy and to rapidly adapt that strategy in the light of changing reality is vital. Accordingly, strategy constitutes an increasingly important element of all professional business and management qualifications.
It is aimed at students wishing to fulfil up-to-the minute strategy roles, using business intelligence, web solutions and agile methods to develop and deliver strategy in today’s technology-dependent business environment.
In brief, the module equips aspiring and digitally-aware managers and leaders with the knowledge, skills and techniques required to analyse contemporary organisations within changing environments nationally and globally; to formulate, evaluate and defend realistic and creative proposals for future strategic direction; and to plan for the effective implementation of the strategy selected.
Overall, the module aims to:
• Develop the knowledge and understanding to apply a range of practical strategic management tools for strategic analysis, choice-making and implementation across public, private and not-for-profit organisations of all sizes across all sectors in a digitally developed environment;
• Enable students to translate their analysis of contemporary organisations and contexts into creative and realistic proposals for an organisation’s future strategic direction;
• Enable students to apply structured insight into the realities of an organisation’s internal and external context in order to develop and deliver implementation plans which help maximise achievement of strategic objectives; and
• Enhance student employability by developing transferable skills such as research, analysis, evaluation, decision-making, presenting data, group-working and influencing others across different cultures, within both existing organisations and entrepreneurial start-ups.
This Module is divided into two (2) themes:
(i) Professional Development, where the students will study current corporate governance theory and policy, plus study the management and performance of selected PLCs in light of their approach to corporate governance
(ii) Personal creative development, where the students undertake a range of psycho-metric tests, management exercises, plus study selected texts on personal creative development, and based on these produce a Personal Creativity Plan (PCP) which will guide them in their future post-degree career and studies
By studying these two themes, students will experience business management in practice from two differing yet integrated approaches, design to enhance their academic professional development, and personal creative development.
On completion of this degree you'll be able to make a significant and multi-faceted contribution within any business environment, both at an individual level and as a member of a team.
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.
January 2021: This course is available to start in January. Call our hotline on 0800 032 4441 (for UK/EU applicants only) or select the relevant entry point and apply online.
If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.
UK/EU applicants for part-time study should apply direct to the University.
Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.
If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.
Please select when you would like to start:
Congratulations to our 2017/18 Academic Excellence Award winners. We are proud of your achievements and wish you all the best for the future.
The University has been delivering a number of courses in conjunction with a partner in Spain.
Two London Metropolitan University student teams took part in the University Business Challenge and finished in 13th and 18th place.
Eight students from London Metropolitan University have reached the semi-finals of worldwide Universities Business Challenge.
Students reach third consecutive CIMA Business Challenge Final.