Business Studies - BA (Hons) - Undergraduate course | London Metropolitan University
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Business Studies - BA (Hons)

Add to my prospectus Why study this course? More about this course Entry requirements Modular structure After the course How to apply Meet the team Visit us

Why study this course?

Our Business Studies BA (Hons) degree is an exciting and innovative business course without traditional assessment structures, more in-tune with the modern business culture. The course prepares you for either graduate employment or self-employment and is a great way to build on previous business study at BTEC level. At the end of the course you’ll have developed a professional video CV profile and gained valuable work experience.

More about this course

The Business Studies BA (Hons) degree will fine-tune your approach to business, helping you prepare for your professional career. The broad areas this degree covers includes finance, accounting, management, marketing, human resources and entrepreneurship, and will provide you with a good understanding of how a business is run, from operations to people management.

Studying this degree gives you access to the University’s Bloomberg terminals where you’ll use real-time data to analyse, model and inform your decision making, preparing you for the challenges of the real world. You’ll also use Synergy technology and a "flipped learning" approach to enable collaboration and group work, building interpersonal skills and encouraging communication.

Our teaching staff includes award-winning, research-active and practising professionals, all ready to guide you with their experience and knowledge of the industry. We also invite visiting professors from the industry to further enhance your lectures and seminars.

The course places a strong emphasis on employability and you'll develop a wide range of skills to take with you into your business career. The knowledge you acquire will constantly be linked to real world business situations, giving you extensive experience of the industry. This is built through practical projects and our work-related learning module where you'll experience all aspects of working life in a business environment. You'll also benefit from The Accelerator, our business incubator in Shoreditch which provides you with support, guidance and valuable networks to help you turn your business ideas into reality.


You’ll be assessed through coursework, presentations, practical projects and seen time-constrained assignments.

Fees and key information

Course type Undergraduate
UCAS code N100
Entry requirements View
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Entry requirements

You should have:

  • BTEC Level 3 in Extended Diploma business or related subjects
  • Level 2 English and Maths

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Modular structure

The modules listed below are for the academic year 2018/19 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • all year (September start) - Wednesday morning

    Understanding and Managing Marketing Information introduces students to data-based marketing decision making and provides students with the practical experience of using Excel and SPSS to analyse, present and interpret marketing data. The module adopts an applied, problem-solving approach and aims to equip students with the relevant quantitative and information management skills required by employers within the marketing industry.

    The module examines how market, consumer and transactional data can be transformed into information to aid marketing mix decision making and improve the effectiveness of the marketing effort.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday afternoon
    • all year (January start) - Wednesday morning

    This module introduces students to the world of business and enterprise. It examines what makes businesses successful, and what makes enterprise successful. Are there ideal environments in which business enterprises start, grow and mature? Are there ideal types of businesses? The turbulent and disruptive upheavals of the twenty-first century, including natural disasters, corporate failures, financial crisis, recession and austerity have prompted a review of the traditional view of business and enterprise as encompassing large organisations in a steady state of long-term planning. Today the dynamic of how business is conducted is changing. Recent research shows that up to 50% of private sector turnover is generated by small to medium-sized enterprises (SMEs).

    This module provides students with an insight into the world of business. It examines various types of businesses including SMEs and how they work. It explores the environment and its impact on the survival, success and growth of an enterprise. All business produce some mixture of services and products whether they are large or small, private, public or not-for-profit, therefore operations management is at the centre of what business do. Effective operations management is essential for efficiency and customer satisfaction, and long-term survival. This module provides students with an in-depth understanding of operations management, operational risk, logistics, quality circles and supply chain.

    A theory– to–practice approach is embedded in the module through the use of a interactive business simulation designed to replicate the multidimensional nature of business. It encapsulates fundamental cross-functional disciplines such as sales, marketing, operations and finance. Student teams are progressively led through major decisions as they manage their own virtual company, the position of which is tracked on the stock exchange, which reflects their decisions. Student teams compete against each other in an online multiplayer environment. The simulation provides invaluable hands on experience for students, requiring them to analyse data, collaborate with each other, and make managerial decisions. By bringing concepts to life it also encourages students to engage with the theoretical material they are learning.

    The modules aims to:

     develop students understanding of traditional and contemporary approaches to business and enterprise;
     provide an understanding of the impact of the external environment on business and enterprise;
     to develop students’ commercial awareness;
     to introduce the concept of entrepreneurship and its relevance to both small and large organisations;
     to provide an understanding of essential functions of business, such as funding, marketing and communication;
     to enable students to develop their business skills including analytical and critical thinking; commercial awareness; decision-making; communication including professional presentations; IT; self-awareness, emotional intelligence and negotiation.

    Read full details.
  • The module introduces students to key aspects of the corporate environment. It focuses on the economic and legal context in which modern corporations operate. An understanding of the economic environment for businesses is crucial as the market place becomes more globalised and competitive. Hence, a comprehensive overview of topics such as demand and supply, market structures, consumer behaviour, international trade, economic growth, foreign exchange market will be discussed. Similarly, students will study a range of topics designed to introduce them to the essential aspects of business law including the classification of law, sources of law, dispute resolution and elements of a contract. Where relevant these topics will focus on issues from a domestic, European and international perspective.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning
    • all year (September start) - Wednesday afternoon
    • all year (September start) - Wednesday morning
    • all year (September start) - Monday afternoon
    • all year (September start) - Monday morning
    • all year (January start) - Thursday afternoon
    • all year (January start) - Thursday morning
    • all year (January start) - Wednesday afternoon
    • all year (January start) - Wednesday morning
    • all year (January start) - Monday afternoon
    • all year (January start) - Monday morning

    This module introduces data collection and presentation skills in the context of Business Management. It provides underpinning skills required to deal with numerical information and to make effective use of mathematical and statistical methods of data analysis and interpretation. In other words it provides students with an understanding of the fundamentals of statistical methods necessary for business. The module also introduces the principles of accounting and finance, preparation and interpretation of cash flow and other financial statements and methods of investment appraisal. Overall, this module provides analytical and communications skills relevant to understanding business Information with an emphasis on problem-solving techniques in the context of Business Management.
    The module provides the skills and knowledge required for later modules that develop the quantitative and qualitative aspects of Business Management.

    Read full details.

Year 2 modules include:

  • This module currently runs:
    • all year (September start) - Monday morning
    • all year (September start) - Monday afternoon
    • all year (September start) - Friday afternoon
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    This module introduces students to the key quantitative and qualitative techniques that are used to solve problems in the business world. The module picks up the knowledge and skills provided at level 4 in Understanding Business Information. It expands on the fundamentals and basics to enhance students’ understanding of the role of data and the use of statistical techniques in business.
    The module also provides a grounding in research methods which prepares students for their level 6 research and dissertation.

    In addition, the module provides students with the key concepts in management accounting including management budgeting, prediction and forecasting, risk assessment, working capital, and capital investment.

    Skills taught on this module will include advanced use of Excel as well as the use of the Statistical Package for Social Sciences (SPSS).

    Read full details.
  • This module currently runs:
    • spring semester - Wednesday afternoon
    • autumn semester - Wednesday afternoon

    The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 2 (Level 6) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.

    This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.

    The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
    These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.

    For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.

    Read full details.
  • This module currently runs:
    • spring semester - Tuesday afternoon
    • autumn semester - Tuesday afternoon

    The effective management of people is a vital aspect of any manager’s job, whatever their sector or specialism. Effective people management enhances the performance and well-being of team members, whilst contributing to broader organisational objectives.

    This module introduces non-HR students to modern Human Resource Management (HRM) practices. We start by setting HRM in some historical context, charting the influences on its development. We consider the contributions and concerns of welfare reformers in the late 1800s and early 1900s, as well as the impact of capitalism and those managers responsible for the industrialised production lines of the early 20th century. Early notions of managing people as a “cost” to the organisation are contrasted with more contemporary and nuanced perspectives on HRM, which are influenced by thinkers from disciplines including the fields of sociology, organisational behaviour and psychology.

    The module turns its focus toward the evolution of contemporary organisations. We consider some theories of the organisation, as well as the key topics of organisational structure and organisational culture.

    We explore some of the challenges faced by contemporary organisations, notably the increasing pace of change in the workplace, the significance of globalisation and related themes such as the “gig” economy and increasing diversity within the workplace. The module then adopts a more behavioural focus, considering how managers address such challenges, both at a personal level and in terms of the management of others.

    We consider HR-related approaches to these challenges, exploring such themes as motivation, employee engagement and reward management. We also discuss the “war for talent” and the approaches adopted toward finding and retaining the best talent. Finally, we consider the value of learning and development in the context of the workplace.

    The module also seeks to develop students in terms of the following skills:

    • Academic and business communication
    • Researching and referencing, using the Harvard system
    • Constructing academic papers
    • Working collaboratively and effectively in teams
    • Presentation skills

    Read full details.
  • This module currently runs:
    • all year (September start)

    Building on the ‘skills development’ students experience in their four (4) Level 4 / Year 1 modules, this core Level 5 / Year 2 Module will focus on developing the students personally, academically, and professionally, using a blended and holistic approach, where their (i) personal development, their (ii) professional development, and their (iii) academic development will be the focus. The (i) personal development section will focus on students analysing their own learning and team-working styles, critical thinking, personal reflection, and their ability to communicate and act in a professional manner in a wide range of scenarios; (ii) the professional development section will focus on their career and employability, involving mock interviews, CV development, job applications, and company visits; (iii) the academic development section will focus on developing student advanced academic writing, reading, researching, creativity, and analysis techniques. Combined, these three areas (PPAD) will ensure that students are ready for the demands of Level 6 study, and are in a position to ensure that they are aware of the demands of continually enhancing their career and employability chances in the competitive external jobs market place.

    Read full details.
  • This module currently runs:
    • autumn semester - Monday afternoon

    In the current business environment it is imperative that marketers keep pace with the dramatic and far-reaching changes fuelling digital transformation. This module introduces students to the fast-moving world of digital marketing technologies and their applications. It presents theoretical frameworks and models which are relevant to digital marketing practice. It examines the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated online and off line marketing programmes and campaigns. Search Engine Optimization (SEO), customer acquisition and retention, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and multichannel marketing are all explored in detail. It introduces students to digital marketing metrics and related legislation, regulation and codes of practice related to digital marketing.
    The module aims to –
    • Develop students' understanding and knowledge of the issues in digital marketing.
    • Provide and develop students the technical skills and knowledge in applying the key technologies, tools and techniques for digital marketing, thus enhancing technical employability skills
    • Provide students an understanding of the nature of digital marketing concepts and techniques, and the role of digital marketing in improving an organizations marketing effectiveness
    The module builds on the acquisition of the following Skills
    • Analysing data & problem solving
    • Application of Knowledge and Presenting Data
    • Digital literacy and IT skills

    Read full details.
  • This module currently runs:
    • spring semester - Wednesday afternoon

    The module introduces and explores a range of key topics related to organisation studies. A broad range of organisation theories are drawn upon to encourage students to develop a critical approach towards their understanding and analysis of key issues within contemporary organisations. The module assessment strategy has been designed to test the extent of the achievement of the module learning outcomes.

    Read full details.

Year 3 modules include:

  • This module currently runs:
    • all year (September start)
    No module details available
    Read full details.
  • This core Module will focus on developing students ability in business writing and business journalism, whether for internal business writing (marketing / advertising copy, press releases, annual reports) or external business writing (news articles, feature articles, reviews, interviews, columns, social media, blogs). This will enable students to develop confidence and expertise in their business writing for a wide range of audiences, will contribute to their understanding of how business is communicated, and will contribute to their academic development across the course as a whole.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday
    • all year (September start) - Wednesday afternoon

    Strategy is a crucial subject, concerned with the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many others.

    Accordingly, strategy constitutes a key element of all professional business and management qualifications.

    This module addresses the QAA benchmark statements for business strategy. It also aligns with relevant components of CMI Leadership and Management Level 5 such as Planning a Change Process.

    It equips aspiring managers and leaders with the knowledge, skills and techniques required to critically analyse contemporary organisations within changing environments nationally and globally; to formulate, evaluate and defend realistic and creative proposals for future strategic direction; and to plan for the effective implementation of the strategy selected.

    Overall, the module aims to:

    • Develop the knowledge and understanding to critically apply a range of practical strategic management tools for strategic analysis, choice-making and implementation across public, private and not-for-profit organisations of all sizes across all sectors;

    • Enable students to translate their analysis of contemporary organisations and contexts into persuasive, creative and realistic proposals for an organisation’s future strategic direction;

    • Enable students to apply structured insight into the realities of an organisation’s internal and external context in order to develop implementation plans which help maximise achievement of strategic objectives; and

    • Enhance student employability by developing transferable skills such as research, analysis, evaluation, decision-making, presenting data and influencing others across different cultures, within both existing organisations and entrepreneurial start-ups

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday morning
    • spring semester - Wednesday morning

    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.

    Read full details.
  • This module currently runs:
    • autumn semester - Friday morning
    • spring semester - Friday afternoon

    This module is a 15 credit option module on the Undergraduate Scheme.

    Increasingly managers at all levels of an organisation are required to manage projects, temporary endeavours undertaken to create a unique product or service. This module uses the Association of Project Management Body of Knowledge (APMBOK), - and therefore prepares students in the capabilities required for effective project management: managing resources, time, people, and the project as a whole. The module includes both the use of computer programmes for project management and approaches to managing people and leading and motivating teams.

    Aims of the module:
    The module will equip the student with an understanding of the complexities of managing projects in an uncertain world. The student will become familiar with the project business case, the detailed planning and the use of ‘WBS’ and the ’OBS’, resources issues and their management, the timeline, budgeting and cash flow as well as the eventual monitoring and control of the project through methods of tracking and monitoring. The student will study methods of managing people in the project with appropriate models of leadership, team behaviours and motivation and methods of conflict management and resolution.

    Read full details.
  • Selling is an essential function of business. This module provides students with the opportunity to gain and develop essential selling knowledge and skills. Students who successfully complete this module and Strategy Choice & Impact, will also achieve the ISMM Level 6 Certificate in Strategic Sales Management.

    Read full details.

If you're studying full-time, each year (level) is worth 120 credits.

Year 1 (Level 4) modules include:

  • Business and Enterprise
  • The Dynamics of Business Economics
  • Introduction to Finance and Accounting
  • Using Business Data

Year 2 (Level 5) modules include:

  • Business Development
  • Entrepreneurship and Innovation
  • Funding Businesses
  • Work-based Learning module (option)
  • Marketing for the Digital Age
  • Accelerator module (option)
  • Business modules (option)
  • Professional Experience Year Placement (option)

Year 3 (Level 6) modules include:

  • Strategy in Action
  • Finance in Action (option)
  • Accelerator module (option)
  • Work-based Learning module (option)
  • business modules
  • Project or Dissertation

After the course

As a graduate of this degree you’ll be placed in the best possible position after graduation to pursue rewarding and successful careers in business and management. The transferable skills this degree offers also opens up careers in marketing, media, advertising, finance, accounting, human resources and sales. Graduates can also launch their own businesses or go on to postgraduate study in a specialist area in business.

Moving to one campus

If you're starting your course in September 2018 or January 2019 your teaching location will change in summer 2019 when students studying at our Moorgate campus move to our campus in Islington.

At our Islington campus you'll benefit from state-of-the-art facilities, flexible teaching areas and a wide range of social spaces.

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Unistats - key information set

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

Apply to us for September 2018

It's not too late to start this course in September.

Applying for a full-time undergraduate degree starting this September is quick and easy - simply call our Clearing hotline on .

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Visit UCAS for more details.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

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