The global beauty industry is growing fast, with the current value estimated at more than £300 billion. Shoppers are spending more than ever on these products, and as such retailers are investing in ways to make sure their products are chosen. This also means that shoppers want be sure they’re buying the best products, and are seeking out articles and product information before committing to a purchase. This unique course will equip you with both the marketing and the journalism skills needed to meet the needs of retailers and consumers.
You’ll gain insight into the global beauty industry and will follow the story of products from concept to retail. You'll learn about beauty through the ages and the psychology of industry as well as studying broader fashion-focused modules. This will give you an understanding of how products are created and the influence they have on businesses and people around the world.
At the same time you’ll develop key journalistic skills such as research, writing, broadcasting, communication and multimedia. You’ll study the historical and theoretical backgrounds of journalism and will gain a grounding in media law.
Taught by practising journalists and skilled marketing professionals, the course includes news days where you will work under the same pressures as media professionals and a wealth of work placement opportunities. These give you valuable professional experience as well as helping you to network within the industry.
You'll leave the course with the relevant knowledge and skills for a successful career within the beauty industry, whether you choose to pursue marketing, beauty journalism or even set up your own business.
Assessment modes include reports, essays, exams, group work and individual portfolio work.
In addition to the University's standard entry requirements, you should have:
If you do not have traditional qualifications or cannot meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing the Media and Communications Extended Degree.
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
The modules listed below are for the academic year 2018/19 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
This module provides an introduction to the discipline of fashion/beauty through analysis and understanding of a range of social, practical and theoretical issues, studying how history has shaped today’s fashion & beauty media and marketing industry. It is suitable for those on all fashion-related courses.
Looking at fashion in a UK and international context, the module will outline the economic, social and historical significance of the fashion & beauty industry alongside an understanding of terminology, product life cycles and the industry’s seasons. The module aims to develop cultural and commercial understanding of the industry through exploration of case studies, trends, sustainability and global contexts. Students will be enabled to understand how fashion and beauty has evolved and how careers within it are constantly evolved.
Taught through a mixture of lectures, practical workshops, site visits and guest speakers
Assessment will be through multimedia group presentation, group coursework, individual coursework and tutor-moderated self-reflection.
This module introduces students to the history of journalism, honourable and dishonourable, to the roles it has played and continues to play in society, and to the main theories used to understand how it works. Focusing on the UK, it will also highlight ethical concerns and take account of wider, global issues and contexts. This content will be used to develop transferable skills of critical thinking and analysis, crucial to employability.
Political accounts, investigations which have transformed lives, human interest stories, arts reviews, in-depth profiles, cartoons, speculative columns, hot gossip, sports, fashion, celebrity… and now, for something completely different! What does it all mean and why do we produce and consume it? By the end of the module, students won’t necessarily have any answers, but they should be able to ask much better questions and have developed critical and analytical skills.
Working together, individually and in small groups, students explore major events and stories, past and present. They develop skills of presentation and analysis, learning when to use academic writing and when the more vivid narrative of journalism can play an equally effective role. In addition, they will explore critically and practically, the techniques used in writing and broadcasting of the past so that they can better develop their own professional capacities in the future.
Discussion, presentations, research, screenings and visits will all play a part in the development of critical thinking skills, which will be workshop-based.
The module will be assessed by three essays and contributions to an online journal, which is moderated by tutors at the end of the year.
This module introduces students to the practical and analytical skills (including looking at ethical problems) involved in professional news writing, newsgathering, collaborating in teams to produce stories, evaluating sources and revising writing.
Students will be required to produce news copy in professional formats, which will include online posts using images, video and audio and the use of mobile technology.
They will research and write a series of news articles and publish them to the class.They will learn newsgathering skills: analysis of reports, press releases and user-generated content; deducing news content from press conferences and announcements (diary items); following up human interest via face-to-face and phone interviews, including vox pops and the death knock; organising a team response to a major event; follow-up stories and case studies; analysing facts and figures to use in sidebar boxes; cultivating contacts and FoI.
They will study contemporary news coverage to develop an understanding of how news stories are reported and created. They will discuss ethical, legal and commercial constraints on journalists and how different genres serve different markets.
Accuracy, subediting, headlines and search engine optimisation will be important, as will developing stories through new media, images, audio, and video. This to include links to Youtube, soundcloud etc, with multimedia elements.
The module will be assessed by two portfolios, using mixed media, and a timed class exercise. These will test students’ developing news sense, news gathering and news writing.
Contribution in class will be measured by a journal recording the student’s activity, weekly updated, moderated by tutors at the end of the teaching period
The module introduces students to the study of marketing and communications. It outlines the fundamental principles, concepts and techniques, which are essential to understanding marketing in the 21st century as a philosophy of business in different environments. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision-making based on the application of the marketing mix.
The module aims to:
1. Critically evaluate the holistic marketing concept and its impact on the marketing mix of products and services, with a view to creating superior customer value.
2. Explore how changes in our modern society including cultural and rapid technological advances have created new challenges and opportunities for all organisations.
3. Develop knowledge of a wide range of theoretical and practical techniques used in marketing and communications.
4. Assess how to employ marketing theories, techniques and tools in solving business and marketing challenges across a range of organisations.
Year 2 modules include:
This module is for all students on fashion and journalism related courses. It is both practical and theoretical, developing an awareness of how branding is used across manufacture, retail and media and of how employment clusters around branding.
Thus, it is aimed at advancing practical marketing and communications skills as well as knowledge and critical understanding. Students will examine consumer and reader behaviour in relation to branding, considering tools, psychology and strategy in the marketing communications mix. Site visits will help understanding of the industry, while social media will be mined to understand how brands and audiences change in synergy. Serious issues about diversity and sustainability will challenge notions of brand identity and market share, enabling students to understand employment within its global contexts.
Assessment will be through multimedia group presentation, a major group project, individual coursework and tutor moderated self-reflection.
This module provides opportunities for students to gain experience of the journalistic working environment and to enhance and extend their learning by applying and building on their academic and journalistic skills. It is core for all journalism-related courses.
Students must find their three –week placement themselves, deploying employability and professional skills and their own developing portfolios. These will be measured and supported by the assessments.
Placements will be supported by a session of workshops, of which students must attend the majority.
Assessment will be by a reflective learning log, including ethical considerations and remarks by employers; a presentation to class and on the class blog; self-assessed engagement with classes when not on placement, measured by online journal.
This module covers what student journalists need to know about how Britain works and the place of journalism within debates about ethics and the legal system. It is core for all journalism-related courses as everyone in the media needs to know how the system works.
Classes will look at the ethical and judicial frameworks and constraints which control the reporting of legal matters, including crime and its contexts. Students will explore these subjects from the industry viewpoint, learning how to find and develop stories within the social and political landscape of Britain today.
Within public administration, classes will survey: national systems of government and representation; local government; citizen remedies and freedom of information; foreign policy, the EU and defence; social services and education; health; the judicial system (civil) and human rights; emergency services; the criminal justice system, including police; finance and the stock exchange.
At the heart of this course is the study of ethics. How journalists ought to behave – and what we can learn from those who do not behave properly – is particularly important to the profession. The public relies on the profession to give information. How should journalists get that information and how convey it?
Ethics gives a deeper meaning to the study of the legal system for journalists. Classes will locate the law which journalists need to know, both civil and criminal, within a broader ethical framework in today’s multi-platform, multi-national world. Analysis of current cases and case law will be as important as knowledge of existing frameworks and codes.
Field trips to magistrate’s courts and local authority meetings will be key to personal experience and understanding, as will guest speakers.
Discussion, research, screenings and visits will all play a part in developing students’ critical thinking skills and the professional skill of accurate, legally acceptable writing.
The module will be assessed by two portfolios (one of which includes multimedia), an essay, and an online journal moderated by tutors at the end of the year.
Students will work in teams in the newsroom to produce multi-platform journalism consistent with industry practice. This module is core for journalism students and many allied courses.
Working within tight deadlines and adhering to professional codes and standards, students will write and edit copy and scripts, headlines and picture captions and learn how to use words, images, graphics, audio and social media to construct narratives appropriate to the story and platform. They will develop competencies in the use of audio and video recording and editing, making particular use of smartphones, and learn how to draw traffic to their work by means of social media.
In order to perform these tasks, students will take on a number of roles specified in published job descriptions. Students will be required to produce CVs, covering letters and portfolio websites displaying their own work, appear before an interview board and pitch story or programme ideas to commissioners. This will develop their social as well as writing skills.
The development of students’ professional practice will be informed by sessions led by guest speakers from the industry and field trips to working news environments.
The second half of the course will involve four six-hour long news days, which will offer chances to transform understandings into practice.
Successful completion of this module will involve the preparation of journalism and employability portfolios to be developed for presentation to prospective employers.
Assessment will involve three portfolios of journalism, and an employability portfolio.
Contribution to news days will be both self-assessed and moderated by tutors.
For those studying beauty and fashion journalism, this module offers a wider perspective on the history of beauty and its variations across time and space, giving balance and context.
From the ancient Greeks to the Kardashians – what does it mean to say someone – or something– is beautiful? Is it proportions: the golden mean? Is it sex appeal: the It Girl? Is it a reflection of the divine -- or the ephemeral? And can it be a curse? Do the demands of perfection end up in eating disorders and self-harm?
Questions to be explored: The module will look at classic philosophy and feminism texts, as well as exploring how super models are created, the role of film and fashion, how the beauty industry is involved in ideas of beauty and the part played by social media and shaming. International differences will play an important part.
Online and digital journalism skills are becoming essential for the industry and other media activities. New job roles are created for community managers and social media editors to increased vacancies for other new areas such as data journalism.
Anyone studying journalism needs to understand the challenges and opportunities posed by the data economy and the power of social media.
This module equips you with the learning to critically understand social media for audience feedback, community development, story development, and understanding analytics: how analytics are used to build audiences and how this data influences editorial decisions.
It will also teach the basics of data journalism, starting with spreadsheets and making sense of statistics, newsroom maths and storytelling using free visualisation tools. This module will introduce you to what you need to master in order for you to work in a professional capacity as a digital journalist.
This module will combine teaching the technical skills with an introduction to software tools – including understanding HTML embedding and writing for online and using free software such as datawrapper, Tableau, Tineye, Hootsuite and more.
Some programming knowledge or blogging experience will be useful, as well as skills with graphics, but the main aim of the course will be to understand the principles of social media, what works for online and telling meaningful data journalism stories. Ethical concerns will be highlighted throughout, looking at verification and fake news, looking at web tools like webarchive.org, checking IDs and images.
The module will be assessed by timed in-class assessments, an investigative portfolio using sources, and entries to an online journal, moderated by tutors at the end of the teaching period
This module offers an introduction to styling within fashion journalism and related industries, underpinned by an understanding of the relationship between the media and industry, surveying the cultural and global business issues which fashion journalists must understand. Merchandising and trend-spotting will be examined along with the role of the stylist in media and marketing. It will be helpful to anyone studying fashion marketing, beauty marketing and journalism.
Weekly assignments will explore different arenas for and types of styling, developing employable skills in sourcing and resourcing looks and products for writing, photography, retail, events, blogging/vlogging, trends and catwalk shows, and new media networking. These will be discussed in class and reflectively via online journal.
Summative assessment will join these strands and take the form of a major styling project, focusing on a specific fashion business, event, publication or store, chosen in consultation with the module teaching team.
Assessment tasks will be: a portfolio of five short pieces (no more than 300 words each, with images for each); a final piece of up to 1,000 words which creates an original story with 10 self-created images (or can be video of 2 minutes), with an analytic log of research and sourcing (up to 1,000 words); and engagement with class, assessed through self-reflective journal.
Year 3 modules include:
Students will work in teams in the multimedia newsroom to research, write and present multi-platform journalism, specifically in video and audio formats. The module is key for journalism and fashion marketing and journalism students, providing essential skills for today’s workplaces.
Working to specified job descriptions, students will take on responsibility for the editorial and production processing and use knowledge to spot and prepare stories for forward planning diaries, with due regard to ethical and professional considerations.
Student will work to tight deadlines and adhere to professional codes and standards during editorial cycles, which will periodically be explored in four newsdays and in two newsweeks. These will develop employability and focus around industry practices, including news conferences, bulletins and multimedia links.
Students will be given the opportunity to work in specific professional genres (news, features, sport etc) or specific media (audio, video, newspaper, online). They will write, subedit and re-version copy for different platforms and purposes. They will use mobile technology and social media to enhance news values.
Students will be encouraged to develop a contacts book and to publish work in professional publications, as well as on the course website. Language, writing and presentation styles will be developed to match or improve on contemporary industry practice.
Through tutor coaching they will improve skills such as video, audio and copy editing, writing and editing copy and scripts, headlines and picture captions and learn how to use words, images, graphics, audio and social media, including tweeting, to construct narratives appropriate to stories and platforms. News weeks will develop team working and technical proficiency.
Student development will be informed by sessions led by guest speakers from the industry and field trips to working news environments.
Assessment will involve three portfolios of journalism. Engagement with class will be self-assessed and moderated by tutors.
Creating Packages is core for journalism-related courses. It develops the advanced professional skills taught at level 5: identifying subject matter and potential readerships, research, interviewing and editing techniques, on-the-spot reportage, and finding original angles and relevant sources for stories, to a stage where students originate and source the elements for their own journalism packages, based on a subject area of their own choice, rather than as directed by tutors. This is an exciting chance to create your own magazine in print and online.
Each package will have three instances, in print and online (or vice versa), to reflect the multimedia nature of such products in contemporary journalism. News days will reinforce a professional sense of urgency and the need to meet deadlines.
The module allows students to enhance their skills in writing news features arising from topical issues, using data for feature articles, developing more in-depth interviews and/or feature stories based on interviews and research. Students will be directed towards identifying subject matter and potential readerships, on-the-spot reportage skills, and finding original angles and relevant sources for their stories. Students also learn design, lay-out and multimedia skills.
Assessment will be of three portfolios of work, adapted for printed text and for online; two critical, self-reflective commentaries; an individual feature; and contribution to class, self-assessed through journals where students will self-assess their own work, their editorial roles and their participation in group contributions to class, including group and individual oral presentations (where attendance is mandatory). This will be moderated by tutor.
This module provides the student with the opportunity to work independently on a project relevant to fashion journalism. The project will take the form of an in-depth study of a critical issue in the fashion industry, to be agreed with the tutor. Students work closely with their supervisor. It offers an exciting way to make an area of expertise all your own, whilst developing both journalistic and academic communication skills.
This module is core for Fashion Marketing and Journalism students.
Assessment will be made through an oral presentation with written script, a critical essay, a literature review and a piece of longform journalism, which can be written (5-6,000 words) and broken into shorter pieces, or radio, TV or multimedia.
A three-hour refresher session on law will prompt attention to legal constraints.
This module allows students to explore in depth a topic of their own choice, arising out of previous study and subject to supervisor approval. It offers an exciting way to make an area of expertise all your own, whilst developing both journalistic and academic communication skills.
It must be a piece of longform journalism, aimed at a specified audience, not a study of journalism. It can be in any journalistic medium.
Independent but supported learning and sustained research and writing will provide a focus for refining and drawing together a wide range of transferable skills.
These must result in a high quality piece of journalism with an academically rigorous critical and research underpinning.
A synopsis and project management schedule, demonstrating a research strategy submitted at week 8, will provide a signpost for further work. A three-hour refresher session on law will prompt attention to legal constraints.
Fashion Project is a core specialist module for the BA (Hons) Fashion Marketing and Business Management programme. It aims to support students in becoming independent researchers able to apply theories, concepts and methodological tools to primary source material. The module content covers all the key requirements for undertaking an original piece of academic research over an extended period. The initial teaching block supports students in identifying an appropriate topic and in planning the research process – introducing the range of research methodologies and explaining the various elements of a dissertation required by academic convention. After determining where their interests lie, students are allocated a supervisor possessing specialist knowledge of the arena. It is likely that students will use the first of an entitlement of up to six meetings over the remainder of the module to discuss the production of the unmarked research proposal. After this proposal is ‘signed-off’ students embark on the research journey, scheduling meetings for advice and guidance as and when appropriate. It is recommended that students consult their supervisors after completing the literature review, during the data collection and analysis of findings stages, but reserve the final, if not also the penultimate, meeting for the writing-up stage prior to submission in the final teaching week.
This module develops skills in and critical understanding of writing and reporting on fashion across multiple platforms including magazines, blogs, social media and video content. It is suitable for anyone interested in developing skills for this fast-growing sector of the communications industry.
Looking at the latest trends and influence in the industry, and covering editorial and commercial case studies, students will develop working skills in fashion journalism, blogging, PR, broadcasting and photography. Taking advantage of our location, the module will feature site visits and participation in a fashion news week, with involvement in planning and running events.
Assessment will be through group presentation, a portfolio of work, a video and presentation, fashion blog project and tutor-moderated self reflection, using online journal.
This module looks at the fashion industry within a global context. It is suitable for everyone interested in how fashion works internationally, and offers the chance to acquire skills in analysis, presentation and communication in the fashion business.
It covers global supply chains and retailing, international branding and marketing communications and strategic decisions made by international fashion retail businesses. The module covers the biggest challenges - financial, political, ethical and sustainable - facing global fashion business. It also provides an overview of the international business concepts, frameworks and theories that form an understanding of global fashion strategy.
Assessment will be made through group presentation, strategic group project, individual coursework and tutor moderated self reflection, via online journal.
This module aims to develop a sophisticated understanding of how psychology is used in the beauty industry. It combines a practical approach – what sells? – with a critical evaluation – how far do critical frameworks past and present allow us to understand the dynamic interactions of consumer and practitioner?
Looking at feminism, stereotyping, psychoanalysis, philosophy and anthropology, the module will hone students’ critical thinking with a view to making them aware, self-aware and ethically rigorous.
This module develops professional skills of the journalist in writing about science. It is both theoretical and practical. It is suitable for all students interested in these ideas and their public discussion.
Students will examine historical and current writing about science, technology environmental and health issues, and look at the role of media in informing public debates and analyse communications issues. They will cover how scientific research is undertaken, globally and in the UK, and the influence of funding and lobbies (for example on tobacco consumption or climate change).
They will explore how to cover protests, lobbying and direct action, on the one hand, and learn how to extract the information for stories from scientific data, journal articles and reports, on the other. They will take into account the ethics of how to cover health campaigns, from human interest stories to funding disputes and the bottom line.
They will explore, through discussion, presentation and professional practice, links with grassroots organisations, PR and internal comms professionals, viral and social media, human interest stories and running appeals. They will become familiar with the basic legal frameworks around defamation, confidence and data protection as they apply to research and research protocols.
They will produce original journalistic work, which they must pitch to their classmates and tutor.
Formative and summative assessment will be an essay on the pitfalls and triumphs of science journalism, as emplified in current UK and USA practice.
An overview of media law and ethical considerations will underpin a summative project of practical journalism which will combine original research, in either a series of three short articles or one long article (or multi-media equivalents) and a log of research and contacts. Anonline journal will give space for reflective learning.
There are many exciting creative roles this course could help you reach for. You could pursue a career as a writer, as a fashion and beauty industry critic or as a beauty reporter.
You’ll also be equipped to start a career in the wider beauty industry, whether within marketing and communications or in an alternative field of interest such as advertising or merchandising.
This is a new course, but graduates of our related Fashion Marketing and Journalism BA have found employment working as a production assistant and within communications and PR.
Please note, in addition to the tuition fee there may be additional costs for things such as equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
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If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.
UK/EU applicants for part-time study should apply direct to the University. Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.
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