CIM Certificate in Professional Marketing - Certificate (short course)

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Why study this course?

The Certificate in Professional Marketing is ideal for aspiring junior marketers currently working in marketing support roles, or those with roles that encompass elements of marketing. This qualification builds knowledge and understanding of marketing, practical skills, plus know-how to devise and execute tactical marketing activities. 

This is a Chartered Institute of Marketing (CIM) professional marketing qualification. CIM are key influencers when it comes to industry training, accreditation and marketing standards. 

More about this course

This Certificate in Professional Marketing teaches a series of core marketing modules that are relevant to marketers looking to build on their marketing competency. People that would benefit from this course include: marketing officers, marketing assistants, junior marketers, marketing communications assistants and junior communications professionals.

This course will:

  • develop your technical marketing competencies
  • build practical marketing techniques for use day-to-day
  • give you the knowledge and skills to succeed and progress within a career in marketing
  • keep you up to date with current and developing marketing trends
  • give you the opportunity to network with like-minded marketing professionals 

Delivered by experienced marketing professionals, you’ll gain academic understanding and practical advice from experts working in the field.

Each module is taught over a period of 10 weeks on one evening per week between 6pm and 9pm, which also includes a series of webinars. Please be aware that we will be delivering a revised CIM syllabus from September 2020. 

Assessment

The CIM assesses each Level 4 module either by examination or assignment at an organisation of your choice. There are three assessment periods each year in December, April and June/July.

Assessments are only available in English.

In order to gain the Certificate in Professional Marketing, you must achieve passes at the appropriate level for all modules.

There are some exemptions, which are available for individuals who have passed a relevant subject in an equivalent qualification. Please note, this must be at the same or a higher level and evidence of sufficient content match will be required.

Applications for exemptions are made on an individual basis, with further guidance available on the CIM website. The CIM will automatically arrange exemptions from previous CIM awards, where relevant, for individuals who are part way through the Level 4 Certificate in Professional Marketing. Please contact CIM directly to investigate this option.

Professional accreditation

This course is accredited by the Chartered Institute of Marketing

Fees and key information

Course type
Short Course
Entry requirements View
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Entry requirements

You’ll need one or more of the following to gain entry on to this course:

  • a CIM Foundation Certificate in Marketing or any relevant Level 3 qualification
  • any UK degree or international equivalent such as International Baccalaureate (equivalent to NQF Level 3 or above)
  • professional practice such as one year in a marketing role

If English is not your first language, you’ll need to demonstrate that you have achieved one of the following English Language qualifications in the last two years:

  • IELTS with an overall score of 6.5 (each component pass mark must be 6.0 or above)
  • Cambridge Certificate of Advanced English at a grade B or above

CIM will consider other equivalent alternatives.

Course structure

In order to achieve the Certificate in Professional Marketing qualification, you’ll need to successfully complete the below two mandatory modules and one elective module.

  • Applied Marketing (mandatory module)
  • Planning Campaigns (mandatory module)
  • Customer Insights (elective module) 

Applied Marketing - summer session

Start date: May 2021 – specific date TBC

Meet your tutor, be introduced to the module and learning outcomes, plus a briefing on our virtual learning platform Collaborate.

Pre-tutorials preparation
You'll be supplied with fully narrated PowerPoint slides. Before each workshop, you'll need to listen to the narrated slides. 

Course material
As part of your Affiliate membership, you'll receive a free eBook from CIM when you register, plus our fully narrated slides.

Tutorial workshops
Eight virtual interactive tutorials to solve and answer questions arising from the slides and CIM eBook, as well as a revision workshop to ensure that you are fully prepared for the online examination.

Timing of each tutorial: 
Workshop one: 6pm - 7pm
Workshops two to eight: 6pm - 7.30pm

Webinar tutorials
Four 1hr30mins online webinars to support you throughout the module. These tutorial include revision sessions and one-to-one support. Dates to be agreed with your tutor at the beginning of your module.

Additional support
Ongoing support via emails with your specialist tutor.

Examination
This module is assessed anytime during July, via a proctored online examination. The two-hour assessment is made up of multiple choice questions. It can be completed remotely, either from home or at work using either a Windows or Apple laptop. 
Please note, you will not be able to complete the assessment on a tablet.

Planning Campaigns - summer session

Start date: May 2021 – specific date TBC

Meet your tutor, be introduced to the module and learning outcomes, plus a briefing on our virtual learning platform Collaborate.

Course material
You'll be supplied with a set of course notes. 

Tutorial workshops 
Seven virtual interactive tutorials to help you prepare for the submission of your assignment.

Timing of each tutorial:
Workshop one: 6pm - 7pm
Workshops two to seven: 6pm - 7.30pm

Webinar tutorials 
Five 1hr30mins online webinars, including one-to-one support and group webinars, to guide you throughout your module and completion of your assignment. Dates to be agreed with your tutor at the beginning of your module.

Additional support
Ongoing support via emails with your specialist tutor.

Assessment
This module is assessed via an assignment that's based on a theme and organisation of your choice. The submission deadline for this is in July 2021.

Customer Insights - autumn session

Start date: TBC

Meet your tutor, be introduced to the module and learning outcomes, plus a briefing on our virtual learning platform Collaborate.

 

Course material
You'll be supplied with set of course notes.

Tutorial workshops
Seven virtual interactive tutorials to ensure that you're fully prepared for the submission of your assignment.

Timing of each tutorial:
Workshop one: 6pm - 7pm
Workshops two to seven: 6pm - 7.30pm

Webinar tutorials 
Five 1hr30mins online webinars with one-to-one support and group webinars to guide you through the module and completion of your assignment. Dates to be agreed with your tutor at the beginning of your module.

Additional support
Ongoing support via emails with your specialist tutor.

Assessment
This module is assessed through an assignment that's based on a theme and organisation of choice. The deadline for submission is in November 2021.  

What our students say

Jennifer Seeley, Southwark Council

“I have thoroughly enjoyed my learning at London Met. The tutors were enthusiastic and knowledgeable, and all were keen to ensure that students were well prepared for their exams.”

Where this course can take you

On successful completion of the course, you’ll gain a Level 4 Certificate in Professional Marketing. You may want to progress further with your CIM studies by undertaking the CIM Diploma in Professional Marketing

Fees 

Tuition fees

Each module's tuition fees are £495 (VAT exempt). This cost reflects the new virtual learning delivery mode. 

Additional fees

CIM affiliate membership: £65 per annum

Examination fees: £450 for the full programme 

How to apply

To find out more about assessment fees, study modes and how to apply, please contact the Professional Courses team at professionalcourses@londonmet.ac.uk.



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