Culture, Heritage and Leisure Management - MSc

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Why study this course?

Explore the connections between heritage, culture, events and business management on this master’s degree designed to help develop your skills and competencies in this industry.

You’ll study in London, one of the world’s most dynamic cities for cultural attractions and heritage venues, which is also home to thousands of events every year.

More about this course

This course won’t just develop your subject knowledge of culture and heritage. It will also give you the opportunity to apply this knowledge through topical, real world case studies and by adopting a practitioner’s approach.

Practical training elements, research projects and academic concepts will provide you with a broad understanding of this sector. You’ll learn how to solve complex problems, develop strategies and enhance your personal and professional skills.

Our Culture, Heritage and Leisure Management course will help prepare you for a graduate role in various venues, event organisations, charities, government organisations, or to work on a consultancy basis.

You’ll be taught by a team of highly knowledgeable lecturers with years of contextual business and commercial experience who understand the trends and issues facing this sector.

It’s also possible for you to study a PG Diploma and a PG Certificate version of this course if you are short of time for the full master’s degree or if you prefer to take a short course type approach. These qualifications don’t hold the same academic weighting as a master’s degree, but can be looked at as more of a CPD style qualification for people already working in the industry. If you’d like to know more about the PG Diploma and PG Certificate versions, please scroll to the ‘Other qualifications’ section of this page.

Assessment

You’ll be assessed through a variety of methods including coursework, reports, essays, case studies, presentations, portfolios, proposals and a business consultancy project.

Professional accreditation

Our Guildhall School of Business and Law has professional links with the Association of British Professional Conference Organisers (ABPCO), the Association for Events Management Education (AEME), the Tourism Management Institute (TMI), the Association for Tourism and Leisure Education and Research (ATLAS) and the Chartered Management Institute (CMI), offering opportunities to explore further careers possibilities and proactively engage in networking.

Our course is recognised by the Association of British Professional Conference Organisers (ABPCO), which is the UK’s leading professional body for conference and event organisation. ABPCO recognition gives you access to exclusive networking opportunities.

We're also a member of the Association of Event Management Educators (AEME), an organisation that shares best practice in teaching events management and provides industry networking opportunities for students and teachers.

Our professional links underpin our curriculum, ensuring that it's current and regularly informed by the market developments.

Fees and key information

Course type
Postgraduate
Entry requirements View

This course is subject to validation.

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Entry requirements

You'll be required to have:

  • a minimum of a lower second-class (2.2) honours degree in arts, heritage, leisure, tourism, marketing or business management (or equivalent international qualification).
  • an IELTs score of 6.0 as standard.

For mature applicants without a degree you may be considered on merit of 2+ years appropriate work experience and other professional development or professional qualifications. Please remember to include reference letters and an up to date CV on your application.

Accreditation of Prior Learning

Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).

English language requirements

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

The modules listed below are for the academic year 2021/22 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • spring semester - Wednesday morning

    The module introduces you to financial decision making principles and financial analysis of business performance with examples from Events, Leisure, Tourism, Culture and the broader Creative Industries sector.

    The module starts by looking at the role of financial statements in a business and explores how they capture the value of a business. You will develop an overview understanding of fundamental accounting/finance concepts and principles and techniques in relation to financial statements analysis. You will also explore issues of management accounting techniques and examine their use in financial management decision making. You will also discover the key sources of finance for business and understand how to determine the most appropriate financing strategy for a business.

    Finally, you will explore links between finance, corporate governance, strategic financial decision making, company value and transactions, using different cases in the context of Events, Leisure, Tourism, Culture and the broader Creative Industries, to illuminate understanding.

    Aims of the module:

    1. To enable students to develop an overview understanding of financial decision making principles through examples from Events, Leisure, Tourism, Culture and the broader Creative Industries sector.
    2. To enable students to critically understand the value and usefulness of financial statements; by focusing on fundamental concepts, principles and techniques in relation to financial statements analysis, through the application of appropriate examples, tools and procedures.
    3. To identify issues of financial management and accounting techniques, and how results from such analysis may support the development, measurement and management of decision-making in the context of Events, Leisure, Tourism, Culture and the broader Creative Industries sector.
    4. To identify and evaluate links between accounting, financial statement analysis, corporate accounts and financial management strategies, in the context of Events, Leisure, Tourism, Culture and the broader Creative Industries.
    Read full details
  • This module currently runs:
    • spring semester - Monday morning

    The module presents an overview of the current key issues of Fundraising and Public Relations (PR) in the context of Events, Leisure, Tourism and the broader Creative Industries. This module aims to develop a broad, informed and critical understanding of some of the key and complex issues surrounding fundraising, in UK and worldwide. It also examines some key contemporary issues, theoretical and practical perspectives in PR at both national and global levels. Both underpinned by current academic and professional research in Fundraising and PR, to aid students to gain insights into contemporary, academic and applied practices.

    Aims of the module:

    1. To enable students to enhance their understanding of the theory and practice of Fundraising and PR in the relevant industry context.
    2. To enable students to critically understand and use theoretical and practical skills and tools related with Fundraising and PR in the relevant industry context.
    3. To equip students to critically discuss issues and increase their awareness of the impact and influence of Fundraising and PR related issues in the decision making process of Events, Leisure, Tourism and the broader Creative Industries sector.
    4. To stimulate critical awareness in the light of relevant academic theories and current professional practice, and the ability to apply, current theories, practices and tools of Fundraising and PR, in professional settings.
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  • This module currently runs:
    • autumn semester - Wednesday morning

    The arts, museums, galleries and heritage comprise a major part of the tourist offer of any city or nation. More than that they embody a society’s sense of the past, its identity, while shaping social memory. As such, they need to be managed with sensitivity but also with critical awareness of the sector as an ongoing project continually created and recreated for current purposes, as society’s preoccupations, priorities and needs evolve. This may involve challenging long-held beliefs and national narratives. This module covers management issues in museums, galleries, and heritage (both tangible heritage and intangible cultural heritage) and the institutions and organisations that shape the wider environment in which they operate. You will be engaging with contemporary issues, practice and debates in the sector, applying the principles of best practice to management challenges and developing analytical skills that will equip you to critically evaluate management practices with a view to identifying strategic directions in which those organisations should move.

    Global issues in Culture and Heritage Management is a core module for the MSc in Culture, Heritage and Leisure Management. The aims of the module are to equip you with an understanding role of the cultural manager in the arts, museums, galleries, heritage sites and historic environment; and to make cross cultural comparisons of international practice. In doing this you will examine the increasingly diverse role which cultural insitutions are now playing in society from an economic, social, political, commumnity and welfare perspective. You will develop an understanding of the role managers in museums, galleries, the performing and visual arts, heritage sites and historic environment. You will become familiar with the codes of conduct and ethncial principles required to operate within the cultural sector and recognise when action is required to achieve the change that might be required. Finally you will analyse those aspects of the dynamic environment in impinge on the management of cultural organisations. From this you can critically assess the available cultural strategies within public, private and voluntary organisations and be able to identify areas requiring change and the options available to cultural managers

    Read full details
  • This module currently runs:
    • spring semester - Wednesday afternoon

    The cultural industries operate in the global business environment, where the present and future are shaped by interconnected external forces of politics, the economy, societal changes, environmental pressures and technological innovations. Such interconnectedness is further facilitated owing to globalisation which, on one hand has been blamed for many socioeconomic shortcomings, while on the other proves to have spurred economic growth, promoted gender equality and improved human rights. Globalisation describes the process of creating networks of connections, mediated through a variety of flows including people, information and ideas, capital, and goods (Dreher, 2006). It is therefore impossible to imagine culture without the ability to exchange creative ideas, arguably enhanced by global processes. As much as many do measure the globalisation along economic, social and political dimensions, the KOF Globalisation Index introduces a new dimension: Cultural globalisation, expressed by trade in cultural goods, international trademarks, gender parity, human capital or civil liberties.

    Such global cultural processes come in two guises: homogenisation and diversity/decolonisation, being the two opposing forces both inherent in globalisation. These will be critically evaluated to the benefit of both practice and method of cultural [industry] processes this module focuses on.

    As much as globalisation is a predominant viewpoint explaining expanding influence and role of culture on world’s society and economy, new models come into play. Among those widely discussed, degrowth and circular economy taking special place. This module will engage in debate explaining forces that shape cultural industries’ current state and influence the future, employing discussion on equality and diversity, gender, global mobility, commodification, commoditisation and standardisation as well as the key driver of change, digital technology among others.

    International Cultural Industries in the Era of Globalisation is a core module for the MSc in Culture, Heritage and Leisure Management. The aim of the module is to equip you with an understanding of the external business environment in which the cultural industries operate on an international scale, and prepare for strategic challenges in such a demanding business environment.

    Read full details
  • This module currently runs:
    • autumn semester - Wednesday afternoon

    The module critically explores current issues of project and quality management in the context of Events, Leisure, Tourism and the Creative Industries. Managers and executives at all levels within the Creative Industries sector typically manage projects and deal with quality management issues. The module covers essential concepts and offers key knowledge, skills and a structured approach to identifying, understanding and solving some of the issues of project and quality management.

    The concepts, principles and frameworks covered, apply both in the UK and internationally, to a range of organisations and sectors, focusing on Events, Leisure, Tourism and the Creative Industries.

    Aims of the module:

    1. To enable students to enhance their understanding of the theory and practice of project and quality management in the Events, Leisure, Tourism and Creative Industries context.
    2. To enable students to critically understand and use, theoretical and practical skills and tools, which apply to project and quality management business challenges in contemporary Events, Leisure, Tourism and the Creative Industries.
    3. To equip them to critically discuss issues and make appropriate choices, based on project and quality management observations and recommendations that are applicable to their sectors, organisations and brands.
    4. To stimulate students’ critical awareness of academic theories and current professional practice, and their ability to apply theories and tools to the practice of project and quality management in their current and future career settings.
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  • This module currently runs:
    • autumn semester - Tuesday afternoon
    • autumn semester - Friday morning
    • spring semester - Tuesday afternoon
    • spring semester - Friday morning
    • summer studies - Tuesday afternoon
    • summer studies - Friday morning

    This module provides you with the opportunity to work on specific business issues that organisations are facing. Utilising your competences of handling and managing business challenges, starting from problem identification and concluding with solution-related recommendations, thus encouraging research into real world business issues impacting organisations.

    Useful and applied business research, like useful reflection, leads to change. To that end, students will be encouraged to take a pragmatic approach to their research, seeking always to create actionable conclusions of value to business managers, owners and entrepreneurs.

    The aims of the module are to:

    1. Foster a critical awareness and deep interest in a management/business issue or topic associated with their subject specialist area and to combine knowledge and analyses acquired in modules to explore that topic in depth
    2. Enable students to produce a full business research report and a management summary on an appropriate topic to a professional and engaging standard that provides the basis for action.
    3. Encourage reflection to critically evaluate the success of a business-related project and assess personal competence in the light of current knowledge and skills.
    4. Build each student’s knowledge and confidence in their chosen subject to facilitate employability.

    The expectation is that students will undertake research in areas of interest to them that is in context to their chosen programme and that develops knowledge and skills that support employment. Examples of possible areas of research include:

    • Evaluation of an opportunity to enter a new market e.g. is it feasible for a low cost airline to enter the market in Brazil?
    • Evaluation of a specific firm’s strategy and performance e.g. how is Ford responding to the advent of electric vehicles, driverless technology and ride sharing?
    • Analysis of the impact of technology change on a company, industry or sector e.g. how will driverless technology and ride sharing impact on car ownership?
    • Analysis of trends to create potential strategic scenarios for a firm or industry e.g. what are the future scenarios for law firms in the light of the adoption of AI?
    • Analysis of competition in a specific market or industry e.g. global competition in the rapidly growing e-bike industry
    • Identifying solutions to a specific business problem e.g. with a small or medium sized business e.g. what needs to be done to grow the business to the next level
    • Analysis of disruption in an industry and the implications for a specific incumbent e.g. how should a black cab driver respond to Uber and other ride sharing platforms?
    • Analysis of the effect of government intervention in a particular industry e.g. the current trade dispute over subsidies to Boeing and Airbus
    • Response from Banks and FIs to the changing customer interaction and business landscape in the post pandemic era
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  • This module currently runs:
    • summer studies - Monday afternoon
    • spring semester - Monday afternoon
    • autumn semester - Friday afternoon

    This module provides students with the opportunity to undertake research projects on specific research questions related to their course.

    Students will critically investigate issues cognate to their programme of study. The aim will be to make proposals or recommendations for the future and / or a contribution to extant theory.

    Students are expected to utilise appropriate investigative techniques and standards of data collection and analysis as they write their postgraduate research-based dissertation.

    The dissertation will be 10,000 words in length.

    The dissertation module has the following aims:

    1. To facilitate a detailed investigation of one area or topic within the subject field;

    2. To develop a thorough analysis and synthesis of theory, policy and practice in relation to the chosen topic;

    3. To provide an opportunity for critical reflection on the research topic.

    The expectation is that students will undertake research in areas of interest to them that is in context to their chosen course; the research supervisor will be allocated by the subject area within which the course is located.

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  • This module currently runs:
    • autumn semester - Thursday afternoon

    The field of corporate social responsibility has practically transformed our world and reoriented the way corporate entities conduct and perceive their operational activities. Corporate managers and those who represent corporate entities are expected to always behave ethically. Modern societies now expect that solutions to our social and environmental problems cannot only be the prerogative of nation governments, businesses of the 21st century have a lot to contribute when finding solutions to these problems. The demands modern stakeholders put before corporate entities have continued to increase; tomorrow’s managers need to know how to meet these demands. Some scholars have in fact argued that corporate social responsibility has drawn our attention to some of the excesses which globalisation has brought unto the corporate scene in the 21st century. We have seen some unacceptable practices which have accompanied globalisation and consequently made the job of CSR and what it advocates much more difficult. Many things have been made a lot more challenging for everyone because of this. We cannot ignore the adverse impacts of these excesses. There are several unacceptable practices in the form of injustices and human rights abuses, extreme poverty in several nation states both - emerging and even some advanced nations, environmental degradation, some irresponsible and reckless practices by some corporate leaders and terrorism on a very large scale. In recent years, a number of social, economic and environmental problems have continued to cause concern to us all, for example, climate change, waste management and irresponsible use of our depletable resources just to mention a few. Sustainable Development is a buzzword in CSR; both corporate and individual citizens still need to demonstrate that we are serious in executing what sustainable development means to us, what it requires from us all and how the needs of future generations of all inhabitants of this planet would be sustainably met; these are issues tomorrow’s managers would need to know how to embed in corporate strategies. This module aims to lay the foundation on how modern managers should address these and other CSR related issues.

    Note: If there are not sufficient student numbers to make a module viable, the School reserves the right to cancel such a module. If the School cancels a module it will use its reasonable endeavours to provide a suitable alternative.

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  • This module currently runs:
    • autumn semester - Monday afternoon

    This module critically explores issues of marketing management in the context of Events, Leisure, Tourism and the Creative Industries. It covers some of the essentials of marketing management theory and offers a structured approach to identifying, understanding and solving marketing management problems.

    The concepts, principles and frameworks examined in the module apply nationally and internationally to a wide range of organisations and sectors, with a focus in core Events, Leisure, Tourism and the Creative Industries activities.

    This core module supports the development of the learner through their engagement with marketing management theory and further develops their prior relevant skills through the application of theory to practice.

    It also prepares for and develops an organisational level leadership and/or management role in marketing management. The module draws on a wide-range of academic research and professional experience. It introduces some of the core marketing management concepts and encourages students to develop a critical, analytical approach to solving work-based marketing management issues. Students should be able to develop an awareness of different theoretical perspectives to explore the complexity of marketing management work as rigorously as possible.

    The module provides an overview of current academic research, practical industry examples and work-based issues. It encourages students to reflect on current practice and on the role of marketing management in the Events, Leisure, Tourism and the Creative Industries sectors.

    Aims of the module:

    1. To enable students to enhance their understanding of the theory and practice of marketing management in the relevant industry context.
    2. To enable critical understanding and deploy theoretical and practical marketing management tools applied to contemporary challenges in the industry.
    3. To equip students to critically discuss issues and make marketing management observations and recommendations applicable to the appropriate sectors, organisations and brands.
    4. As well, this module aims to stimulate the student’s critical awareness and application of marketing management theories to their own practice and develop their ability to evaluate current practice in the light of relevant academic theories. It is expected that students will develop an increased awareness of the impact and influence of marketing management related issues and decision making.
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  • This module currently runs:
    • summer studiesafternoon

    This module is one of three triple-weighted module alternatives open to students (alongside the dissertation and the consulting report). The module provides you with the opportunity to showcase your professional skills in the execution of business-related tasks and experiential learning. When executing business tasks, successful practitioners are able to critically evaluate organisational matters and apply their knowledge to contribute strategies, ideas, recommendations and solutions that add value to their organisation. Furthermore, successful practitioners actively develop and shape their own behaviour, capabilities and identity. By critically reflecting on their experiences in work, they are able to develop their own capabilities and skills, and have the ability to understand how they personally add value to an organisation. It is the development and application of these capabilities in a professional context that is explored in this module.

    The 1st week of the yearlong Workplacement programme will introduce students to the module and to the first task, the production of a substantial management report that helps to investigates a specific organisational opportunity or issue. This is a significant independent project, where you determine the subject to be investigated and the methodology to be followed. Your project is an ideal opportunity to seek out and draw upon a wide range of knowledge, and for you to demonstrate how this underpins any final conclusions and recommendations. Your project will help you demonstrate your ability to think and act independently when executing a complex and challenging task.

    The remaining period is dedicated to experiential learning in a work placement or project with an employer, which you will have secured during your time on programme. This practical experience will allow you to explore and test your own professional competence in a specific working environment. You will maintain a Professional Development portfolio of your experiences and will, ultimately, be able to articulate your understanding of how you personally add value in a professional context. Again, you will be expected to draw on a wide range of knowledge to help evaluate and explain your experiences.

    This module aims to:

    • Allow you the opportunity to carry-out an in-depth project where you can integrate the knowledge and professional skills you have gained throughout your programme.
    • Ensure you are able to identify and utilise different types of knowledge to influence your thinking or action.
    • Help you develop robust business research skills and an ability to formulate new ideas and solutions through the analysis of primary and/or secondary data.
    • Allow you to explore your own skills, character and identity within a professional environment and to identify key attributes that will aid long-term success in your chosen career field.
    • Facilitate your development of good reflective practice, ensuring models and concepts can be used effectively in the critical evaluation of your performance.
    • Ensure you learn how to integrate knowledge, experience and reflective practice to continually develop your professional skills and competence.
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Where this course can take you

London is one of the most cultural cities in the world, with an abundance of career opportunities in various tourist and leisure organisations such as the royal palaces and parks, the Tower of London, Excel, the O2 arena, the National Trust and English Heritage. There’s also numerous London museums, art galleries and tourist attractions offering a variety of roles.

You could go on to begin or advance your career in leisure management, hospitality management, event and conference management, marketing for the arts, arts and culture management, heritage planning, culture and curation.

This course is designed to be career enhancing and aims to help you secure senior roles such as creative director. It’s also suitable if you’re looking for other positions such as an event assistant, coordinator or a supervisory role.

Other qualifications

In addition to the master’s degree version of this course, you can also choose to study this topic as one of the below qualifications. Please note, these courses are shorter and don’t hold as much academic weighting as a full master’s degree but are good for building on your existing knowledge.

Postgraduate certificate

You can study this course as a PG Cert, which is 60 credits out of the full 180 credits needed for the master’s degree.

As part of the PG Cert, you’ll need to take three 20 credit modules from the master’s degree.

If you start your PG Cert in the autumn, the modules are as follows:

  • Global Issues in Culture and Heritage Management (core, 20 credits)
  • Project and Quality Management for Events, Leisure and Tourism (core, 20 credits)
  • Marketing Management for Events, Leisure and Tourism (alternative core, 20 credits) OR Fundamentals of CSR and Sustainability (alternative core, 20 credits)

If you start your PG Cert in the spring, the modules are:

  • Fundraising and PR for Events, Leisure and Tourism (core, 20 credits)
  • Financial Decision Making for Events, Leisure and Tourism (core, 20 credits)
  • International Cultural Industries in the Era of Globalisation (core, 20 credits)

The costs for the PG Cert qualification are:
Home full-time: £3,105
Overseas full-time: £4,590
Home part-time: £1,035 per 20 credit module
Overseas part-time: £1,530 per 20 credit module

Please note, if you require a Student visa you will not be able to study on a part-time basis.

If studied full-time, this course takes approximately four months and if studied part-time, this course can take up to eight months.

Postgraduate diploma

It’s also possible to study this course as a PG Dip, which is 120 credits out of the full 180 credits for the master’s degree.

You’ll need to take the following 20 credit modules from the master’s degree. The order of studying these modules depends on whether you start your PG Dip in the autumn or spring.

The modules are:

  • Global Issues in Culture and Heritage Management (core, 20 credits)
  • Project and Quality Management for Events, Leisure and Tourism (core, 20 credits)
  • Marketing Management for Events, Leisure and Tourism (alternative core, 20 credits) OR Fundamentals of CSR and Sustainability (alternative core, 20 credits)
  • Fundraising and PR for Events, Leisure and Tourism (core, 20 credits)
  • Financial Decision Making for Events, Leisure and Tourism (core, 20 credits)
  • International Cultural Industries in the Era of Globalisation (core, 20 credits)

The costs for the PG Dip qualification are:
Home full-time: £6,210
Overseas full-time: £9,180
Home part-time: £1,035 per 20 credit module
Overseas part-time: £1,530 per 20 credit module

Please note, if you require a Student visa you will not be able to study on a part-time basis.

If studied full-time, this course takes approximately eight months and if studied part-time, this course can take up to 20 months (allowing for summer break).

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees. Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

How to apply

Use the apply button to begin your application.

If you require a Student visa and wish to study a postgraduate course on a part-time basis, please read our how to apply information for international students to ensure you have all the details you need about the application process.



When to apply

We advise applying as early as possible as applications will only be considered if there are places available on the course.

To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.

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