The Modern Girl: The 1960s and '70s

In 1964 the Society launched a Development Scheme to extend its work at home and abroad. Professional research revealed 'an ever increasing need for residential Hostels for girls in the large cities' and new facilities were opened in Birmingham, Swindon and Bristol, with an emphasis on self-catering accommodation.

Townsend House Hostel was also modernised and switched its focus from short-term visitors to more permanent 'accommodation for business girls and students.' In 1967 the Society opened another hostel in Kensington accommodating about 40 girls, many from the Royal Ballet School.

Opposite: 5/GFS/10/186 Leaders' handbooks from 1949 (top) and the 1960s (bottom - designed by Keith Murgatroyd). The later emphasis on bold, simple graphics exemplifies the Society's modern approach.