Corporate identity
Our brand identity
Our brand is a hugely important asset and one which will play an increasing role as the Higher Education market becomes more competitive.
We have produced a refreshed set of brand guidelines, building on our distinctive logo and colour which were first developed at the time of London Met's creation. The theme which underpins our brand identity is that we are 'Proud to be London Met' and we have introduced a new horizon device, based on our logo, which arcs upwards.
The Vice-Chancellor, Professor Malcolm Gillies, says: 'Our new brand identity underscores our new, transforming direction at London Met. I encourage you to conform with these guidelines at all times, as part of our one University strategy'.
Our rules for use
A wide range of publications and materials are produced across the University that vary in style according to their audience. We have developed guidelines that present the University brand in a uniform manner, retaining its distinctive look, while being flexible enough to be adapted for the various audiences both within and without the University.
Please download the guidelines (click on the image below)
For advice on using these guidelines, email the Brand & Web Management Team or call them on 020 7320 3016.
Editorial style guidelines
To ensure we remain consistent in how we present ourselves please adhere to our style guidelines.
