METRANETLONDONMET
 

 

Databases for Marketing, Advertising, PR & Fashion

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Market Research and Company Information

Market Research

Company Information

  • Orbis
    Orbis is a global database containing financial information, including ratios, on public and private companies including banks. Orbis searches over one million private and public companies worldwide for balance sheets, income statements, mergers information and stock prices. You can compare companies and download graphs and charts.

    Orbis replaces the Amadeus database. We are now subscribing to Orbis instead of Amadeus because it provides information on companies worldwide rather than only in Europe.

    Quick Guide to using Orbis.pdf

  • Business Source Complete
    Contains SWOT analysis, trade news and financials on a range of companies.

          Quick Guide to using Business Source Complete.pdf

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Full Text Electronic Journals Databases
  • Journals & E-Journals
    Single journal search: If you know the title of a journal, search the library catalogue and link to the journal if it is available online.

    Subject /topic search: If you don't know the titles of any journals in your subject area then the alternative is to search various journal databases listed below.

    About Ebsco & their range journal database coverage.
    Ebsco produces a number of online journals databases and provide the facility to cross search a number of their databases at same time. For general topics choose Academic Search Complete, Business Source Complete and Communication & Mass Media complete or search all three in one go.

    Within your topic you may want to look at specific areas. If you are looking at sustainability, environmental issues, add Greenfile to your list. If you are looking at consumer behaviour, consumer psychology, customer relationships or CRM include Psycinfo and Psyarticles in your search.

    Once logged on to BSC or ASP click on the Choose databases link above the search box and choose other appropriate databases.

  • Academic Search Complete
    This large, multidisciplinary database is useful for articles dealing with social aspects of business and marketing.

    Quick Guide to using Academic Search Complete.pdf

  • Business Source Complete

    Quick Guide to using Business Source Complete.pdf

  • Ebscohost Research Database, hosts Business Source Premier. Business Source Premier is useful not only for academic journals but also for trade journals, country reports and market research profiles plus SWOT analysis on companies.

  • Emerald Management eJournals
    Topics include: Business Management, marketing, Human Resources & Employment and Retailing.

    Quick Guide to using Emerald Management eJournals.pdf

  • IngentaConnect
    Provides journal articles on Marketing topics.

  • Sage Publications
    Search within London Metropolitan University's subscribed journals section only.

  • ScienceDirect
    This site covers many subject areas and has a Business section.

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Marketing & Management Practice/Video Talks
  • Marketing & Management Collection by HStalks
    Specially prepared, animated, audiovisual marketing and management talks by leading academics. B2B Advertising, Quantitative Risk Management, Financial Services Advertising,Getting the Most out of Qualitative Market Research, Improving the Customer Experience, Sport Marketing, Getting the Best out of Radio Advertising, Targeting and Segmentation, Understanding the Statistics of Direct Marketing.

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Newspaper Database

Back copies of all the newspapers (broadsheets) are available online.
For full details see the Online Resources pages on the Library Services website.

Other ways of accessing news and newspapers are listed below.

Access: Login with university network username & password via the catalogue.

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Archives, Abstract & Index Services

These services are useful for locating references to journal articles especially if you have problems locating information on full text journal databases.

About Abstracts: abstracts are short summaries of documents; they DO NOT contain full text documents.

Each abstract record includes a detailed and informative summary along with the full bibliographic data. If any item is of interest check the catalogue to see if we subscribe to the journal either in hard copy or online.
If the journal is not available in the library, fill out the Interlibrary Loan form on the library catalogue to get a copy of the journal article from the British Library.

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Database Tutorials
  • Online Tutorials
    If you are unsure how to use a certain database or need to refresh your memory, try our interactive tutorials. Follow the instructions as you are guided through the database and shown how to search for information and download results.


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  Page last updated : : 26 Jan 2012