Books and Ebooks on Marketing, Advertising, PR & Fashion

Advertising

659.1

Brands

658.827

Consumer Behaviour

658.8342

Country Profiles

658.8480941

Customer Care

658.812

Database Marketing

658.8720285

Direct Mail

658.872

General Introductory Marketing

658.8

International Marketing

658.848 or 658.80091

Internet Marketing

658.800285467

Market Research

658.83

Marketing Communications

659

Marketing Plans

658.80068

Pricing

658.816

Promotions

658.82

Public Relations

659.2

Quantitative Methods

519.8 or 658.4033

Questionnaires

658.834

Research Methods

300.72

Retailing

658.87

Sales Techniques

658.85

Service Marketing

658.809

Small Business Advertising

659.19658022

Small Business Marketing

658.809658022

Below is a list of e-books that might be of interest to Marketing staff and students. Check the library catalogue regularly for new titles as it is updated daily.

Access:
You must be registered with the library before you can access electronic resources. All our e-books can be accessed from outside the university.
Clicking on the links below will take you straight to the library catalogue. From there you click on the MyiLibrary link. Then put in your username and password for access to the e-book.

Problems:
Sometimes the e-book may be in use by another student, so your access might be denied. Try again later. If you consistently have access issues please contact your Academic Liaison Librarian for help.

Branding

• Brand engagement: how employees make or break brands / Ian P. Buckingham Buckingham, Ian P., 1967-
  
  
• Brand from the inside: eight essentials to emotionally connect your employees to your business / Libby Sartain, Mark Schumann Sartain, Libby, 1954-
  
  
• Brands and branding / Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]
  
  
• Corporate reputations, branding and people management: a strategic approach to HR / Graeme Martin and Susan Hetrick Martin, Graeme, 1949-
  
  
• Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard, Roger Pride
  
  
• The employer brand: bringing the best of brand management to people at work / Simon Barrow and Richard Moseley Barrow, Simon
  
  
• From brand vision to brand evaluation: the strategic process of growing and strengthening brands / Leslie de Chernatony De Chernatony, Leslie, 1953-
  
  
• Kellogg on branding: the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
  
  
• Killer Web content: make the sale, deliver the service, build the brand / Gerry McGovern McGovern, Gerry
  
  
• The new strategic brand management: creating and sustaining brand equity long term / Jean-Noël Kapferer Kapferer, Jean-Noël 2008

Marketing

• Creative arts marketing / Elizabeth Hill, Catherine O'Sullivan and Terry O'Sullivan Hill, Elizabeth, 1960-
  
  
• Entrepreneurial marketing: lessons from Wharton's pioneering MBA course / Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur Lodish, Leonard M.
  
  
• Data mining techniques: for marketing, sales and customer relationship management / Michael J.A. Berry and Gordon S. Linoff Berry, Michael J. A.
  
  
• Essentials of marketing communications / Jim Blythe Blythe, Jim
  
  
• Essentials of marketing / Frances Brassington and Stephen Pettitt Brassington, Frances
  
  
• Event marketing: how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle Hoyle, Leonard H.
  
  
• Fashion marketing: contemporary issues / [edited by] Tony Hines and Margaret Bruce
  
  
• Global marketing: a decision oriented approach / Svend Hollensen Hollensen, Svend
  
  
• Integrated marketing communications / David Pickton, Amanda Broderick Pickton, David
  
  
• International marketing research / C. Samuel Craig and Susan P. Douglas Craig, C. Samuel
  
  
• International marketing strategy / Frank Bradley Bradley, Frank, 1942-
  
  
• Marketing: principles and practice Adcock, Dennis
  
  
• Marketing communications: a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh Pelsmacker, Patrick de, 1957-
  
  
• Marketing research: an applied approach / Naresh K. Malhotra, David F. Birks Malhotra, Naresh K.
  
  
• The marketing director's role in business planning and corporate governance / Gerald Michaluk Michaluk, Gerald
  
  
• Marketing in travel and tourism / Victor T. C. Middleton with Jackie Clarke Middleton, Victor T. C.
  
  
• Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud Hooley, Graham J.
  
  
• The marketing of sport / edited by John Beech and Simon Chadwick
  
  
• The marking enterprise: business success and societal embedding / Jean-Claude Thoenig, Charles Waldman Thoenig, Jean-Claude, 1940-
  
  
• Museum marketing and strategy: designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler Kotler, Neil G., 1941-
  
  
• Questionnaire design: how to plan, structure, and write survey material for effective market research / Ian Brace Brace, Ian, 1949-
  
  
• Principles of marketing / Philip Kotler ... [et al.]
  
  
• Public sector marketing / Tony Proctor Proctor, Tony
  
  
• Reverse psychology marketing: the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht Sinha, Indrajit
  
  
• Record label marketing / Thomas W. Hutchison, Amy Macy, Paul Allen Hutchison, Thomas W. (Thomas William)
  
  
• Strategic integrated marketing communications / Larry Percy Percy, Larry

• Advertising Statistics Yearbook
  The Advertising Association's primary statistical yearbook.
  REF Stats 659.10212/ADV