Exhibition: 14.06.2013 – 23.06.2013
Modern Emporium Studio
Clinique Pop-Up - Kings Cross By Navid Fard
Studio led by Markus Nonn / Jump Studios & David Jenkins
Modern Emporium investigated various forms of retail: from big brands to smaller, independent retailers, temporary pop-ups to modern vending.
The Modern Emporium studio has been researching the ever changing landscape of retail design. We looked at the retail market from big brands and stores to smaller, independent retailers, temporary pop-up environments to modern vending and explored what makes retail spaces – big and small – exciting, functional, memorable and pleasant to be in – or the opposite.
A special focus was on branded environments. What is a brand? What defines it? Is it just about labels or familiar logos or is there more behind this heavily used buzz word than meets the eye?
Our aim was to take the intangible ideas of a brand and transform them into a tangible, physical space.
Knowledge of merchandising, the retail journey, materials and lighting was be built up through a serious of lectures from High Street retailers, shop-fitters, retail architects and lighting designers.
The exhibition will show a selection of the work for our two main clients: Mark & Spencers for whom we re-designed the homeware department in their newly opened store in Paris and Estee Lauder who asked us to come up with concepts for their associated brands of skincare, cosmetics and fragrances.
Also on show will be a series of major project of third year BA students as well as projects for Gaggenau developed by final year FdA students.
Navid Esgandar Zadeh Fard
Marcia Toche de Carudho
Sabrina Y Durani