Exhibition: 14.06.2013 – 23.06.2013
Surfing the Crash Studio
Surfing the Crash Milan Furniture Fair
Studio led by William Warren & Kate Payne
A studio dealing with the needs and wants of 3D designers in the 21st century.
“You can’t stop the waves, but you can learn to surf” Jon Kabat-Zinn, Pro surfer.
The designer’s rulebook has been ripped up, recycled and turned into flyers for a nightclub. With a backdrop of economic meltdown, a renaissance in new materials/technologies and environmental collapse, designers in the 21st century need to have a new relationship with their audience, a free creative approach to solutions, individual style and to stand upon a foundation understanding of production. It is no longer enough to be a good designer. We must be good at designing our own jobs.
By the breadth of its many varied outputs, this studio will attempt to chart a current position for three-dimensional designers in a rapidly evolving world, salvaging what we can from the wrecks of the past and imagining our better possible futures.
Michele Del Forno