The visual language of Fashion advertising through the lens of culture and storytelling, a Cass Hothouse Visual Communication talk by Serena Wise.
Serena Wise is an award winning Art Director with a decade long career working with creative agencies and publishers such as Mother London, Spring Creative, VICE, i-D Magazine, DJA and ARPA Studios. Focusing on finding inspiration in stories with sentiment, movement and unexpected executions,she brings a new perspective to traditional creative and fashion advertising, creating content that combines strategic thinking, storytelling, research and casting.
This marriage of content and traditional fashion advertising has produced work for a diverse range of clients including YSL, Burberry, Diesel, Shu Uemura and Gucci.
Her work spans documentary, film, digital content, print and experiential – tied together by an eye for visually engaging, people driven narratives with a premium but real finish.
| Date | Friday 8 December, 1.15-2pm |
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| Eventbrite | Book now |
| Location | The Sir John Cass School of Art, Architecture and Design (The Cass) London Metropolitan University Rooms CSG-04 and CSG-03 The Calcutta Small Annex Old Castle Street London E1 7NT |
| @thecasshothouse | |
| Tumblr | thecasshothouse.tumblr.com |
| Contact | Emily Evans |
