Serena Wise is an award winning Art Director with a decade long career working with creative agencies and publishers such as Mother London, Spring Creative, VICE, i-D Magazine, DJA and ARPA Studios. Focusing on finding inspiration in stories with sentiment, movement and unexpected executions,she brings a new perspective to traditional creative and fashion advertising, creating content that combines strategic thinking, storytelling, research and casting.
This marriage of content and traditional fashion advertising has produced work for a diverse range of clients including YSL, Burberry, Diesel, Shu Uemura and Gucci.
Her work spans documentary, film, digital content, print and experiential – tied together by an eye for visually engaging, people driven narratives with a premium but real finish.
|Date||Friday 8 December, 1.15-2pm|
|Location||The Sir John Cass School of Art, Architecture and Design (The Cass)
London Metropolitan University
Rooms CSG-04 and CSG-03
The Calcutta Small Annex
Old Castle Street
London E1 7NT
The Cass Hothouse Visual Communication talks
Friday 20 October, 1.15–2pm
Selected Scenes From The Beginning Of The World, a Cass Hothouse Visual Communication talk by Patrick Savile.
Friday 3 November, 1.15–2pm
The Cass Hothouse is excited to host its second talk by Amélie Barnathan.
Friday 17 November, 1.15–2pm
Drawing pictures for money, a Cass Hothouse Visual Communication talk by Joe Prytherch AKA Mason London.
Friday 8 December, 1.15–2pm
The visual language of Fashion advertising through the lens of culture and storytelling, a Cass Hothouse Visual Communication talk by Serena Wise.
Friday 26 January 2018, 1.15–2pm
A Cass Hothouse Visual Communication talk by Kellenberger–White.
Friday 9 February 2018, 1.15–2pm
Rees-o / Riz-o / Ry-so, a Cass Hothouse Visual Communication talk by Rachel Littlewood.
Friday 23 February 2018, 1.15–2pm
The Paper Library, a Cass Hothouse Visual Communication talk by Mark Stansfield.
Friday 13 April 2018, 1.15–2pm
Designing for National Theatre, a Cass Hothouse Visual Communication talk by Ollie Winser.
Friday 27 April 2018, 1.15–2pm
Picture books; from initial idea to publication day, a Cass Hothouse Visual Communication talk by Fiona Woodcock.