Serena Wise is an award winning Art Director with a decade long career working with creative agencies and publishers such as Mother London, Spring Creative, VICE, i-D Magazine, DJA and ARPA Studios. Focusing on finding inspiration in stories with sentiment, movement and unexpected executions,she brings a new perspective to traditional creative and fashion advertising, creating content that combines strategic thinking, storytelling, research and casting.
This marriage of content and traditional fashion advertising has produced work for a diverse range of clients including YSL, Burberry, Diesel, Shu Uemura and Gucci.
Her work spans documentary, film, digital content, print and experiential – tied together by an eye for visually engaging, people driven narratives with a premium but real finish.
|Date||Friday 8 December, 1.15-2pm|
|Location||The Sir John Cass School of Art, Architecture and Design (The Cass)
London Metropolitan University
Rooms CSG-04 and CSG-03
The Calcutta Small Annex
Old Castle Street
London E1 7NT
The Cass Hothouse Visual Communication talks
Friday 20 October, 1.15–2pm
Selected Scenes From The Beginning Of The World, a Cass Hothouse Visual Communication talk by Patrick Savile.
Friday 3 November, 1.15–2pm
The Cass Hothouse is excited to host its second talk by Amélie Barnathan.
Organised by Cass Visual Communication
The in-house research, illustration and design collective from the Visual Communication department at The Cass. The collective hosts talks, events and works on commissions.
Friday 17 November, 1.15–2pm
Drawing pictures for money, a Cass Hothouse Visual Communication talk by Joe Prytherch AKA Mason London.
Friday 8 December, 1.15–2pm
The visual language of Fashion advertising through the lens of culture and storytelling, a Cass Hothouse Visual Communication talk by Serena Wise.
Friday 26 January 2018, 1.15–2pm
A Cass Hothouse Visual Communication talk by Kellenberger–White.
Friday 9 February 2018, 1.15–2pm
Rees-o / Riz-o / Ry-so, a Cass Hothouse Visual Communication talk by Rachel Littlewood.
Friday 23 February 2018, 1.15–2pm
The Paper Library, a Cass Hothouse Visual Communication talk by Mark Stansfield.
Friday 13 April 2018, 1.15–2pm
Designing for National Theatre, a Cass Hothouse Visual Communication talk by Ollie Winser.
Friday 27 April 2018, 1.15–2pm
Picture books; from initial idea to publication day, a Cass Hothouse Visual Communication talk by Fiona Woodcock.