Daniel Clarke

We talk to Business Information Technology BSc graduate Daniel Clarke, who is the founder and director of the start-up fashion website Iamstyleicon.

Can you tell us a bit more about your fashion business?

I began creating my business during my second year at university as a startup business, having studied the market to gain proof-of-concept. My business is called Iamstyleicon which helps independent fashion boutiques to have an outlet for an online presence and a platform to showcase their fashion that other e-commerce websites overlook.

How did your degree at London Met help you with the business?

The Business Information Technology (BIT) course helped me to develop project management skills and helped me to understand e-business and e-commerce to structure my online business. I found that the e-business module was exceptional in helping me to develop my business as my business is about e-social commerce.