Alex Adamo

Alex Adamo graduated from London Met with a first class honours degree in Marketing and Public Relations, having left his home town in southern Italy to study here. Since graduating, Alex has completed an MSc in Evolutionary Anthropology at University College London (UCL) and is now partnerships manager at a UK online dry cleaning company ihateironing.com.

As a young man, Alex left his small home town in southern Italy to work in London over the summer. With no planned job or accommodation and less than £100 in his pocket, this was perhaps the hardest thing he had ever done thus far. This short term summer work in London taught Alex to challenge himself and to find satisfaction and happiness in overcoming challenges that he set for himself.

What was your first experience of London like?

“My summer job working at a top Michelin star restaurant in the City was pretty hard. I had never been a waiter before so I clearly wasn’t up to the job. But I didn’t want to give up and return home with nothing so I continued to work and tried to earn my pay day by day. Eventually, I learnt the only way I could be happy was to do my very best without relying on external praise. This was a very important turning point in my life, as up until that point I would seek reward from others instead of objectively evaluating the quality of my performance.”

Alex decided he wanted to go back to London to study at university and challenge himself as well as being in London and surrounded by all that London has to offer.

What do you particularly enjoy about London?

“I enjoy London because it’s a melting pot of cultures and all the most enterprising individuals in the world pass by here. Being here forces you to rid yourself of your cultural clothes and understand yourself as an individual.”

What made you choose London Met in particular?

Alex wanted to succeed in business and explore the world beyond the barriers of his country and knew he needed to learn English not just as a means of communication but as a way of being. “I chose London Metropolitan University because of the course combination. There was no other university which was offering just what I wanted to study and in Italy prestigious institutions mostly offer classic subjects such as economics, business administration or law.

“At first, I was expecting to have to memorise theory, however, I really started to enjoy the practical aspects of the classes and I feel I have learned how to be business-ready. My friends who remained in Italy studying the classic subjects are knowledgeable about different theories but are rather inexperienced when it comes to business practice.”

Things for Alex really started to take off during his years studying at London Met and he has now built up a very impressive portfolio of work experience as well as graduating with a first class honours degree. He led the London Met Entrepreneurs Student Society which grew to become the largest society in the University. As president of the society he led and organised networking events inviting prominent figures in today’s business world to speak to students about their experiences and give them a valuable insight into getting ahead in their career. He was also chosen by the dean of the business school to serve on the Advisory Board and represent students to help improve the student experience. As well as excelling in his studies, Alex held a number of jobs in sales where he won the Best Sales Person of the Year Award 2011 and was promoted to sales coach and business development manager.

As he is passionate about human behaviour and communication in business and sales, Alex went on to study an MSc in Evolutionary Anthropology at UCL where he wrote his thesis on face-to-face persuasive communication and the business applications of behavioural sciences.

What was your next career move following your MSc?

Alex was deeply inspired by entrepreneurship while directing London Met Entrepreneurs. “When I started university I wasn’t sure whether I wanted to be an entrepreneur, however, I have always been a very driven person and I found that having to architect different solutions on a daily basis under tight time and budget pressure really excites me”.

In fact, while completing his postgraduate studies, Alex joined ihateironing.com as a shareholder to build a national partnerships network and, as a result, the company recently secured a £120,000 investment and is the uncontested market leader in online dry cleaning collection and delivery. “This is a very exciting experience as in a new market every decision I take can change the course of our business."

"I am satisfied with my choice, this University really has given me the space to realise my full potential and I’ll always be grateful for all the opportunities I was given. I am really grateful to the academic team for the support and advice they have given me during my time here."


"At first, I was expecting to have to memorise theory, however, I really started to enjoy the practical aspects of the classes and I feel I have learned how to be business-ready. My friends who remained in Italy studying the classic subjects are knowledgeable about different theories but are rather inexperienced when it comes to business practice."