Associate Professor, University of Southern Denmark

Dr Svend Hollensen

Svend Hollensen is PhD (Dr) and Associate Professor of International Marketing at University of Southern Denmark (Sønderborg). He has practical experience from a job as International Marketing Coordinator in a large Danish multinational enterprise (Danfoss) as well as from being International Marketing Manager in a company producing agricultural machinery.

After working in industry he received his PhD from Copenhagen Business School (CBS) in 1992.

He has published articles in international recognized journals and is the author of globally published textbooks, eg Global Marketing, 6th ed, which was published in September 2013. Indian and Spanish editions have been developed in co-operation with co-authors. The textbook Global Marketing has also been translated into Chinese, Russian, Spanish and Dutch.

By the end of 2014 his ‘Marketing Management’, 2nd edition, will come out in an Arabic translation, published in Amman, Jordan. 

Currently (2014) ‘Global Marketing’ is no. 1 in sales outside United States, and no. 2 or 3 worldwide (in the segment ‘International Marketing’ textbooks). The lifetime sales of that textbook is more than 100.000 copies.

Svend Hollensen’s research interests are within Relationship Marketing, Globalization, Global Branding and Internationalization of companies (especially ‘Entry mode decisions’).

In February 2008 he was awarded the BHJ Fund award for 'Excellent Education and Teaching' at University of Southern Denmark.

Through his company, Hollensen ApS (CVR 25548299), Svend has also worked as a business consultant for several multinational companies, as well as global organizations like World Bank. 

Textbook publications 

Hollensen, Svend (2014): Global Marketing, 6th edition, Prentice Hall / Finantial Times, (ISBN 978-0-273-77316-0).

Hollensen, Svend (2012): Essential of Global Marketing, 2nd  edition, Prentice Hall / Finantial Times (ISBN 978-0-273-75654-5).

Hollensen, Svend (2010): Marketing Management – A Relationship Approach, 2nd Edition, Prentice Hall / Financial Times (ISBN 978-0-273-70683-0)