Michael Upton

Academic Leader, Head of Recruitment, Marketing and Events. Chair of the Events Committee. Teaches on the BA (Hons) Film and Broadcast Production.

Michael Upton  

Michael Upton, BA MA DipM MCIM

Michael has a degree in Drama and Theatre Studies from the University of London, an MA in Film and Video Production from Middlesex University and Postgraduate Diploma in Marketing from London Guildhall University. He is a Chartered Institute of Marketing (CIM) chartered marketer.

For the past 20 years he has worked in the creative and educational sectors including roles in film making, publishing, direct marketing, the interiors and furniture industry, further and higher education.

At The Cass, Michael leads initiatives to promote the school, recruit new students and deliver a programme of exhibitions and events that share The Cass with the wider creative community including The Cass Summer Show.

His most recent projects have been the development of the new Cass brand and the creation and population of the school website. He has also provided specialist marketing support to specific projects and provides marketing and communications advice and guidance to students and staff across the school.

He teaches on the BA (Hons) Film and Broadcast Production course but has also delivered lectures and workshops for many other courses. As part of the We Make Film studio he works with students and external partners on PR and social media projects to support the studio. He worked closely with the team delivering The Art Party conference and film in 2013/14 with the artists Bob and Roberta Smith. He also worked on Out of the Ordinary, an exhibition of Korean architecture that took place in February 2015.


  • Film and Broadcast Production BA (Hons)

Research interests

Michael has worked closely with the Schools' photography areas and the Uncertain States collective on a number of projects including Shadows of Doubt, an exploration of Alfred Hitchcock's East End Childhood. He is currently developing a project focusing on the Thames Estuary with photographer David George. He is a mentor for The East End Archive and has contributed to the book Archive: Imagining The East End, published in December 2013.

Michael contributed to the book Archive: Imagining The East End published in December 2013 by Black Dog Publishing, UK. ISBN13: 978 1 908966 37 7.

Research portfolio

Archive: Imagining The East End

Shadows of Doubt

Art Party / We Make Film

Chair of Events Group for The Cass

Delivering event programming

East End Archive Mentor contributing to Symposia, exhibitions

Student Marketing and Recruitment

Uncertain States

Alumni established photographic project

Eastern Promises

By Nick Haeffner

Cass Website and Brand

Here be Monsters

Research project with photographer David George

London College of Furniture

Heritage brand exploration with School of Design

Cass Projects Office