Sports Management (MA)

Overview

This course is aimed at graduates aspiring to work in sports business or management by gaining a Masters award that develops sector-specific knowledge and appropriate skills in a sports management context. It is also aimed at professionals working in the sports industry, either in sport management, sports marketing, events organisation, or other appropriate area and who wish to build on that experience through a structured programme of study.

The programme focuses almost equally on the business and services-end of sport with the priority to provide skills and expertise that will be reflected in the ability of students to find work quickly once they graduate and to be able to make an immediate practical contribution. The option of undertaking a 12-week internship further offers students invaluable experience in the sports industry that is intended to advance employment opportunities.

The main emphasis in the course is on understanding the management, marketing and policy development challenges of delivering sports services within today's fast-moving environment. The course helps students to develop skills and competencies that are valued by employers and necessary for success at senior levels of sport management.

London Metropolitan Business School

Applying and entry

PLEASE NOTE There is no official closing date for this course, but you are advised to apply as early as possible as we will only consider your application if there are places available on the course.

Tel: 020 7133 4202
Email: admissions@londonmet.ac.uk

You should possess a good UK Honours degree, or equivalent. Those who do not hold a degree or relevant professional qualification but who have extensive experience together with evidence of scholarly ability will also be considered. Where possible, candidates will be interviewed. Students from countries around the world are encouraged to apply if they meet the entrance criteria.

Students for whom English is not their first language must demonstrate sufficient fluency in both written and spoken English.

Course contents

The course consists of five core modules, one optional module and a 15,000 word dissertation or a 12-week internship.

Core modules:

• Sports Marketing
• Managing in the Service Sector
• Sports Development and Policy
• Strategic Management in Sport
• Research Methods for the Creative Industries and Sport
• Internship or Dissertation

Optional modules:

You will choose one module from a wide range of postgraduate modules offered by the University. Modules that may be of particular interest are

• Organisation and Management of Sports Events
• Studying the Olympic Games
• International Sport Law

Read more details about the modules

Assessment
Each module consists of a mixture of lectures, seminars, discussions, group activities, workshops, site visits, guest speakers, projects, tutorials and self-managed study. A variety of assessment methods are used including essays, reports, case studies, business plans and presentations.

Careers

With a degree in sports management and the proper training and experience, students will be well prepared to enter the sport business industry anywhere in the world in areas such as marketing, public relations, sales, facility management, information technology, law, media and communications, event management, sport production and supply chain management, finance, economics and athletic management; plus sport governance and leadership.

Recent graduates have progressed to employment in international, national and local sporting associations including the International Tennis Federation, the Asian Football Federation, the London FA, the Lawn Tennis Association and the Amateur Swimming Association. Graduates have also found work at professional sporting associations including Arsenal and Fulham FC, and London Irish Rugby Club, as well as with government sporting organisations including UK Sport and Sport England.

Student profiles

Read a student profile: Brandi Freudenberg
Read a student profile: Matjaz Jurman