Marketing

» HOW TO APPLY

Attendance & duration

Full-time: one year
Part-time (day/eve): two years

PLEASE NOTE There is no official closing date for this course, but you are advised to apply as early as possible as we will only consider your application if there are places available on the course.

Tuition fees*

Full-time (EU) £6,750
Full-time (non-EU) £9,900
Part-time (EU) per 20 credit module £750
Part-time (non-EU) per 20 credit module £1,100

* Tuition fees are subject to change, please check with Admissions

Locations

London North campus
Stapleton House
We also have a collaborative MA in Marketing which is taught in Athens.

Further information

Admissions Office

Tel: 020 7133 4202
Fax: 020 7133 2677
Email: admissions@londonmet.ac.uk
or for further academic questions, contact pgbusiness@londonmet.ac.uk

Course leaflet

PD2693_MA_Market10.pdf

Aims of the course

The course addresses the main concerns of marketing and highlights the significance of marketing in both large and small organisations, and also the importance of marketing for commercial and not-for-profit organisations.

Marketing takes place in a world of rapid change; it reflects these social and political changes as well as technological and economic trends. Marketing is taught here not as one more business function but as the key activity in helping firms to deliver a strong customer focus. This is the common element of today's successful companies.

The course will provide you with an understanding of the core marketing disciplines and introduce a range of issues of current importance to marketers. Marketing is practised all over the world and is relevant in business and government. Marketing is also in the front line of an organisation's attitude to social responsibility and corporate citizenship.

Entry requirements

A 2.2 honours degree (or equivalent) in a business-related subject. Applicants whose degree is in science or humanities and who have business experience are welcome to apply. Members of professional bodies such as the Chartered Institute of Marketing may be eligible for fast-track exemptions.

Course structure

When taken full-time, this is a one year course. Entry can be either in the first or second semester.

• International Marketing
• Marketing Communications
• Marketing Research
• Marketing Strategy

• Consumer Behaviour
• Contemporary Issues in Marketing
• Service Sector Marketing
• Brands

Read more details about the modules

Assessment

The course is assessed by coursework and examination.

Career opportunities

The course provides excellent career prospects for those professionals wishing to increase their marketing knowledge and expertise. You may also apply to develop your dissertation topic into an MPhil/PhD course.

What the students say

Read a student profile: Kunsang Dickey
Read a student profile: Ramon Gregario
Read a student profile: Estrellita Neira
Read a student profile: Anthony Norvixoxo
Read a student profile: Qobil Yunusov