Marketing (MA)

Attendance & duration

Full-time: one year
Part-time (day/eve): two years

Start dates

Full-time and Part-time September and February

CAMPUS

London North campus
Stapleton House
We also have a collaborative MA in Marketing which is taught in Athens.

COST

February 2012
Full-time
UK and EU students: £7,110
International students: £11,340

 

September 2012
Full-time
UK and EU students: £7,200
International students: £11,700

Part-time
UK and EU students: £800 per 20 credit module



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Overview

The course addresses the main concerns of marketing and highlights the significance of marketing in both large and small organisations, and also the importance of marketing for commercial and not-for-profit organisations.

Marketing takes place in a world of rapid change; it reflects these social and political changes as well as technological and economic trends. Marketing is taught here not as one more business function but as the key activity in helping firms to deliver a strong customer focus. This is the common element of today's successful companies.

The course will provide you with an understanding of the core marketing disciplines and introduce a range of issues of current importance to marketers. Marketing is practised all over the world and is relevant in business and government. Marketing is also in the front line of an organisation's attitude to social responsibility and corporate citizenship.

London Metropolitan Business School

Applying and entry

PLEASE NOTE There is no official closing date for this course, but you are advised to apply as early as possible as we will only consider your application if there are places available on the course.

Tel: 020 7133 4202
Email: admissions@londonmet.ac.uk

A 2.2 honours degree (or equivalent) in a business-related subject. Applicants whose degree is in science or humanities and who have business experience are welcome to apply. Members of professional bodies such as the Chartered Institute of Marketing may be eligible for fast-track exemptions.

Course contents

When taken full-time, this is a one year course. Entry can be either in the first or second semester.

There are four core modules:
  • International Marketing
  • Marketing Communications
  • Marketing Research
  • Marketing Strategy
Optional modules include:
  • Consumer Behaviour
  • Contemporary Issues in Marketing
  • Service Sector Marketing
  • Brands

Read more details about the modules

Assessment
The course is assessed by coursework and examination.

Careers

The course provides excellent career prospects for those professionals wishing to increase their marketing knowledge and expertise. You may also apply to develop your dissertation topic into an MPhil/PhD course.

Student profiles

Read a student profile: Kunsang Dickey
Read a student profile: Ramon Gregario
Read a student profile: Estrellita Neira
Read a student profile: Anthony Norvixoxo
Read a student profile: Qobil Yunusov