International Events Management (MA)

Overview

It’s about saving the world one event at a time.

The course aims to provide an integrated framework of ethical events management built on the building blocks of successfully managing people, planet and profit. The framework is delivered via management theories surrounding the management of events in the context of the events industry and the application of these theories, tools and strategic approaches to the operational delivery of live events, within the global context.

The first half of the course is delivered at Stenden University in the beautiful town of Leeuwarden in the northern part of the Netherlands, which is home to the Stenden University Hotel – a model of sustainable hospitality, whereas, the second half of the course allows you to experience the vibrancy of London, host of the 2012 Olympics and world leader sustainable event practice.

London Metropolitan Business School

www.londonmet.ac.uk/lmbs/

Applying and entry

PLEASE NOTE There is no official closing date for this course, but you are advised to apply as early as possible as we will only consider your application if there are places available on the course.

Tel: 020 7133 4202
Email: admissions@londonmet.ac.uk

A good (minimum lower second-class) undergraduate degree in a relevant discipline (such as Marketing, Business, International Business, Public Relations, Tourism, Hospitality, Leisure); or

• For those students who do not hold a degree or relevant professional qualification, extensive relevant work experience (3-5 years) together with evidence of scholarly ability is required
• Written and spoken English language ability tested to IELTS 6.0, or TOEFL 580 (paper based) or 237 (computer based)

Download our FAQ to see answers to frequently asked questions about this course.

FAQ MA INTERNATIONAL EVENTS MANAGEMENT

Course contents

Course structure

Core modules include:

• Concepts in International Events Management
• Event Experience Management
• Event Marketing

Elective modules include:

• Business Work Placement Project
• Business Practice for the Creative Industries
• Cultural Events Marketing

Teaching and learning

The course is delivered through a mixture of lectures, seminars, problem-based learning, learning technologies, field trips, and guest lecturers from industry. The course structure consists of modules that examine Sustainable Events Management, the Experience Economy, Events Marketing, Strategic Management, and Event Experience Management.

Careers

International Links

This internationally unique Masters programme provides a progressive Events Management curriculum delivered by London’s leading Events Management education provider in partnership with Stenden Unliversity in the Netherlands; specialists in the management of service economies in the Leisure context. This course represents an extension to a 16-year alliance between the two institutions.

Career opportunities

The programme will prepare you for management positions in a variety of international Event sectors such as conferences, exhibitions, festivals, and sports events, whilst developing you own values, ethics and social responsibility; and highlights the importance to business of entrepreneurial practice, sustainability, and quality of life. Whether currently working in industry, or an undergraduate wishing to progress to Masters level; if you are career-planning for management positions within the Events Industry and seeking a course that provides a international student experience, in addition to an international perspective towards employment; MA International Events Management provides a unique learning environment.

Student profiles