Chartered Institute of Marketing (CIM) (Postgraduate Certificate)

Overview

The course aims to prepare you for the CIM examinations while offering a rewarding educational experience. Students will receive high quality teaching and the opportunity to undertake exam practice, prior to sitting the CIM examination.

Recently published figures (April 2010) show that London Met students achieved significantly better results than the UK average in all but one module of the CIM Professional Certificate and Diploma programmes.

For more information visit www.londonmet.ac.uk/lmbs/prof

London Metropolitan Business School

www.londonmet.ac.uk/lmbs/

Applying and entry

PLEASE NOTE There is no official closing date for this course, but you are advised to apply as early as possible as we will only consider your application if there are places available on the course.

Enrolment forms and guidelines

• Online enrolment form: Professional Certificate
• Online enrolment form: Professional Diploma
• Online enrolment form: Postgraduate Diploma
• Dowloadable enrolment form
• Enrolment fee record form
• Notes for applicants
• Downloadable course brochure

Tel: 020 7133 4202
Email: admissions@londonmet.ac.uk

For specific entry requirements contact the Course Leader.

Course Leader:
Ray Donnelly
Tel: 020 7320 1443
ray.donnelly@londonmet.ac.uk

Course contents

Course structure

The course is broken into three levels:

• Professional Certificate
• Professional Diploma
• Chartered Professional Postgraduate Diploma

Your entry level is determined by your academic qualifications and experience and therefore it is not always necessary to commence your studies at the Professional Certificate level. However, at whatever level you commence your studies, you must complete and pass all the modules for that level to receive the award.

Professional Certificate in Marketing:

The four subjects to be studied are:

• Marketing Essentials
• Assessing the Marketing Environment
• Marketing Information and Research
• Stakeholder Marketing

Professional Diploma in Marketing:

Applicants with a marketing degree (minimum of one third credits to come from marketing), or the Professional Certificate can go directly to the Professional Diploma level. Alternatively, if the student has experience in marketing management and they can demonstrate that they can meet the learning outcomes, they can also join at Diploma Level.

The four subjects to be studied are:

• Marketing Planning Process
• Delivering Customer Value Through Marketing
• Project Management for Marketing
• Managing Marketing

Chartered Professional Postgraduate Diploma in Marketing:

This course consists of two stages: successful completion of Stage 1 confers the Professional Postgraduate Diploma in Marketing whilst Stage 2 confers the Chartered Postgraduate Diploma in Marketing. Usually students commence at Stage 1.

Students who want to study at this level must have completed the Professional Diploma or have a business or marketing Bachelors or Masters degree (where a minimum of half the credits come from marketing) and a range of experience working at Senior Marketing Management level.

Stage 1 - The four subjects to be studied are:

• Emerging themes
• Analysis and Decision
• Market Leadership and Planning
• Managing Corporate Reputation

Stage 2 - It is expected that this should be available to study from September 2010.

Assessment

CIM sets the assessment which is a combination of work based project, assignment and examination.

Students must be members of CIM and it necessary to register with CIM to sit the assessments/examinations. Please visit www.cim.co.uk for further details.

Careers

Career opportunities

The Chartered Institute of Marketing courses provide you with industry-standard qualifications from the world's largest professional marketing body. They are invaluable for anyone planning a career in marketing or intending to progress to senior management in the industry.

Student profiles

Student view

Read a student profile: Ali Petafi