London Met explores how business can benefit from 2012 Olympics

London Metropolitan University hosted a discussion on how businesses could profit from the run-up to the London Olympic Games 2012.

The event was organised as part of a series of ‘Profiling London’ seminars put together by The London Enterprise Office in collaboration with Events Management Knowledge.

Commercial, public and third sector organisations were all in attendance, each presenting their perspective on how the 2012 Olympic Games could potentially benefit London’s tourism, sports and hospitality industries.

An expert panel consisting of Richard Mendes, President of Sports Management Ltd; Jo Leslie from Visit Britain and consultant for 2012 Games and Dr Robert Lentell, academic and Director of Events Management Knowledge at London Met, brought together their diverse experience to answer critical questions about gaining access to business opportunities.

The global publicity that the London Olympic Games 2012 will generate, presents businesses with a unique opportunity to take advantage of the occasion’s publicity and networking possibilities. The panel experts advised that careful planning and active communication between companies would be necessary for the maximum benefits to be felt.

Dr Jennifer Somerville, Director of The London Enterprise Office said: ‘Some really innovative ideas emerged from the evening, showing the benefit of cross-sector brainstorming.’

After a stimulating open floor discussion in the City Marketing Suite, where the event took place, the evening ended with a wine reception.

11 April 2008