post

Senior Lecturer in Events Management

responsibilities

• Course Leader Events Marketing Management
• Course Leader International Events Management
• Course Liason Tutor Stenden University of Applied Sciences

brief biography

Nicole Ferdinand is a lecturer, researcher and practitioner, specialising in Cultural Event Marketing, Festival and Events Tourism and Festival Internationalisation. Prior to joining the London Metropolitan Business School (LMBS), Nicole worked as an event manager and consultant in the Caribbean for five years. She also spent two years managing a programme aimed at developing entrepreneurship in Trinidad and Tobago's cultural sector.

Nicole holds advisory board positions for a number of academic conferences, including Londonicity: The Annual London Studies Conference and Understanding Britain: The Annual British Studies Conference. She has been Editor of the London Journal of Tourism, Sport and Creative Industries since 2009 and has just completed work on a major edited book on Events Management published by SAGE publications.

key teaching areas

• Events Industry
• Research Methods
• Venue Management for Events
• Event Experience Management
• Concepts in International Events Management

research interests

• Event Operations
• Cultural Event Marketing
• Festival and Events Tourism
• Festival Internationalisation

publications

• Ferdinand, N. and Ktichin, P. (2012) Events Management: An International Approach, London: Sage Publications
• Ferdinand, N. and Williams, N. (2011) Event staging in S. Page and J. Connell (Eds.) The Routledge Handbook of Events pp.234-247, Oxon: Routledge
• Ferdinand, N. and Williams, N. (2010) Tourism memorabilia and the tourism experience, in M. Morgan, P. Lugosi and J.R.B. Ritchie (Eds.) The Tourism and Leisure Experience: Consumer and Managerial Perspectives pp.202-217, Clevedon: Channel View Publications
• Ferdinand, N. (2008) The benefits of using student volunteers for small businesses in the events industry: The use of student volunteers at Concert Live, London Journal of Tourism, Sport and the Creative Industries, 1 (2): 39-54
• Ferdinand, N. and Williams, N. (2007) "Lessons from the Experience Economy: The Use of Online Communities to Transform the Teaching and Learning Experience". Paper presented at the Extraordinary Experiences Conference, 3rd -4th September, Bournemouth [View Online].

professional practice and consultancy

Cultural events marketing trainer to public and private sector organisations.

memberships

Fellow of the Higher Education Academy