Welcome to the Centre for Research in Marketing.

The Centre for Research in Marketing is engaged in a range of projects in the Corporate and Marketing Communications, International Marketing and Non-profit and Voluntary Sector Marketing fields.

Recent work has focused on the marketing communications of charitable organisations; museums, art galleries and theatres; and Western firms operating in Eastern Europe. In recent years the Centre has also been increasingly concerned with educational research.

Additionally the Centre liaises with a number of outside bodies, including the Arts and Non-profit Marketing Special Interest Group of the UK Academy of Marketing and the Reputation Management Institute. From 1999-2002 it hosted the Marketing & Logistics Internet Research Register (MLIRR), which enables marketing researchers throughout the world to search an online database of current and recently completed research projects. The MLIRR is sponsored by the Chartered Institute of Marketing and the Marketing Journals of Emerald including the European Journal of Marketing, International Marketing Review, Marketing Intelligence & Planning, and the International Journal of Bank Marketing.

As well as undertaking research the Centre organises National and International Conferences, Annual Lectures and research training seminars. Please see the News and Events pages for details of forthcoming events.

Centre for Research in Marketing (CERMARK)
Director: Professor Roger Bennett
London Metropolitan University
84 Moorgate
London EC2M 6SQ

Tel : 020 7320 1577
Fax : 020 7320 1465
Email : r.bennett@londonmet.ac.uk