Aims of the course

The aim of the CAM Diploma in Digital Marketing is provide a detailed understanding of what digital marketing is, about buzzwords and major trends and about important concepts such as Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also covers the areas of digital metrics, legislation, regulation and codes of practice.

The Diploma is idea for anyone who currently works in marketing and who wants to increase their knowledge and awareness of digital marketing. The student can progress from this Diploma to the CAM Diploma in Marketing Communications with an exemption from the Marketing and Consumer Behaviour double module.

For more information about the Communication Advertising and Marketing Education Foundation Limited please visit: www.camfoundation.com and see www.cim.co.uk for more details about the award.

Entry requirements

Choose from ONE of the following:

• You have any degree from a university
• You have A-levels in a relevant subject eg. business
• You have 2 years experience in communications, eg. by working in a charity or government or company communications job

Equivalent qualification from a non-UK organisation may well be acceptable provided students have achieved the equivalent of the above entry criteria. Those with significant communications industry experience, but without the formal qualifications, can apply for special consideration of their circumstances.

Course structure

The CAM Diploma in Digital Marketing has three modules. Initially you will study Marketing and Consumer Behaviour, a double module, which is studied over two evenings per week. You will then progress to the two other core modules:

• Digital Marketing Essentials
• Digital Marketing Planning

Assessment

Digital Marketing Essentials, Digital Marketing Planning and Marketing and Consumer Behaviour are all assessed via coursework.

Registration deadlines

Registrations are accepted until the module is full. To be certain of being accepted on to the course that you want, you should send your registration form about three weeks ahead of the class. However, please contact the Course Administrator for updates on space availability. If you are late at registration, we will try to find you space on a course which is not yet full.

Career opportunities

For thousands of professionals, CAM has provided the perfect solution to the challenges of modern marketing communication, satisfying the growing need to look broadly at the way products and services are communicated. Start networking with the largest group of Marketing professional in the world and take real control over your career. Successful completion of the CAM Diploma gives opportunity to move on to higher-level CIM professional qualifications.

Enrolment forms and guidelines

• Online enrolment form
  
• Downloadable course brochure
  
• Downloadable enrolment form
• Enrolment fee record form
• Notes for applicants

Attendance and duration

Part-time (eve)
18 months (three terms). Typically students complete the course in 18 months by attending two evening lectures a week.

PLEASE NOTE There is no official closing date for this course, but you are advised to apply as early as possible as we will only consider your application if there are places available on the course.

Tuition fees

Home/EU (per subject): £425
Marketing and Consumer Behaviour (double module): £800
(Includes one-day revision for each subject)

Location

London City campus
84 Moorgate EC2M 6SQ

Further information

Course Leader:
Dr Chahid Fourali
Email: c.fourali@londonmet.ac.uk

Course Administrator:
Tel: 020 7320 1500

For enrolment:
Tel: 020 7320 1500
Email: professionalcourses@londonmet.ac.uk

Click here for the Course Brochure