POSTGRADUATE COURSES
Economics
MA International Business and Marketing
Aims of the course
Today the business world is at a cross-roads: are we heading for further integration through globalisation or are we returning to increased regionalism? Either way, businesses ignore trends in the environment at their peril. A comprehensive understanding of the issues that are beyond national boundaries has become an essential intellectual asset in all types of business, particularly within international business and marketing.
The MA International Business and Marketing focuses on the ever increasing role of marketing in determining the success of large international businesses. Within international organisations, marketing is the key activity in creating customer focus and in delivering the value added required to acquire an international competitive advantage.
Entry requirements
The standard requirement is a lower second Honours degree or equivalent in business, finance, economics, marketing or related. Applicants with substantial relevant professional experience will also be considered.
Course structure
The course consists of six essential taught modules together with a dissertation of about 12,000-15,000 words.
Core modules:
- Economic and Political Environment of International Business
- International Business Strategy
- International Marketing
- Marketing Communications
- Marketing Strategy
- Research Methods, or
- Marketing Research
Assessment
A variety of methods are used including examinations, computer workshops, essays, reports, tests and case study presentations.
Career opportunities
The course will be of interest to graduates seeking careers in multinationals, import/export companies and governmental organisations. Those already employed can update their knowledge and/or improve their careers. In addition, it can lead onto an MPhil or PhD.
Attendance and duration
Full-time: 1 year, 2 days a week
Part-time (day): 2 years, up to two days a week
PLEASE NOTE There is no official closing date for this course, but you are advised to apply as early as possible as we will only consider your application if there are places available on the course.
|
Start Dates | Sept | Feb |
|---|---|---|
| Full-time |
Y |
Y |
| Part-time (day) |
Y |
Y |
| Part-time (eve) |
N |
N |
Location
Faculty
Further information
Tel: 020 7133 4202
Fax: 020 7133 2677
Email: admissions@londonmet.ac.uk
or for further academic questions, contact pgbusiness@londonmet.ac.uk
