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Media and Public Relations - BA (Hons)

Why study this course?

Discover your place in the media and public relations field with this exciting contemporary degree. The Media and Public Relations BA is designed to give you an outstanding experience and understanding of the media and public relations industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media and public relations, taking personal responsibility for creative projects, and for crafting the media message.

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The Media and Public Relations BA combines London Metropolitan University’s world leading expertise in the media and media industries with career-focused study of public relations.

Understanding the media is critical to developing the skills to use media as part of public and media relations strategies. In this degree you’ll explore the relationship between the media and public relations practice to develop a critical and vocationally-focused approach.

The degree programme is designed to equip you with practical skills in media production and the ability to take these skills into commercial marketing contexts. You’ll gain hands-on practice based learning with our first-class media resources including video and television production, as well classroom based grounding in the media industries and corporate environments. You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Option modules enable you to specialise in specific parts of the media or commercial industry and your final project will enable you to demonstrate your skills and expertise to employers.

The course is supported by trips and visits, guest lectures and various other activities.

Assessment

You’ll be assessed through coursework, reports, practice based work such as filming projects or poster presentation and essays. There are a limited number of formal exams on the degree.

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades BBC in three levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language GCSE at grade C (grade 4 from 2017) or above (or equivalent)
  • a passion for the media and desire to forge your career in media, marketing, public relations, or communications roles

If you do not have traditional qualifications or cannot meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing the Media and Communications Extended degree.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you're studying full-time, each year (level) is worth 120 credits.

Year 1 (Level 4) modules include:

  • Media Histories
  • Media Genres
  • Principles and Practice in Marketing

Year 2 (Level 5) modules include:

  • Television Studies
  • Media Audiences
  • Advertising Theory and Practice
  • Media and Communities
  • Media Relations
  • Youth, Culture and the Media
  • Crime and the Media
  • Digital Humanities
  • Documentary Photography

Year 3 (Level 6) modules include:

  • Media, Culture and Identity
  • Globalisation and the Media
  • Creative Advertising and Copywriting
  • Situation Comedies
  • Analysing Popular Music
  • Marketing, Planning and Strategy

Graduates of this degree typically enter careers in media-related roles in the corporate and third sectors, including media relations work, public relations work, marketing work and media management roles. Students often pursue further study opportunities at master's level specialising in either media or marketing roles.

We're investing in an exciting, multimillion pound transformation of the London Metropolitan University campus, between 2016 and 2020. We're moving all of our activity to one place, our current Holloway campus in Islington, north London. This will mean the teaching locations of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of- the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

Fees and key information

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